MyZone has taken new steps to remain recognised as one of the most ‘relevant’ wearable technologies for the fitness industry, delivering a wearable fitness tracker that shows and rewards effort when you work out. In a new move to stay at the forefront of the industry, MyZone has assembled a ‘thinktank’ of health and fitness professionals to act as an advisory panel to the brand.
How is technology shaping the fitness industry?
As the trend of wearable tech continues to curve upwards, this ability collect mass data could have a positive impact on global health over time. Not only are fitness trackers acting as motivational tools for people to increase their activity levels, but there are more digital options such as sleep trackers and blood glucose monitors that are being embraced by consumers as well.
Who is on the MyZone Advisory Group?
Chaired by David Stalker, who largely contributed to the success of Myzone, the newly appointed advisory panel will help the brand stay abreast of global health and fitness trends, evolving consumer behaviour, changes in regulatory requirements and new developments in the digital and tech space. Access to relevant and diverse perspectives will guide product development and the company’s continued efforts to be a leader when it comes to wearable fitness technology.
The advisory group consists of:
- David Stalker, Chair
- Mike Leveque, EVP Acquisitions, The Bay Company
- Mike Rucker, CDO, Active Wellness
- Josh Rider, President and COO, YouFit Gyms
- Gretchen Collins, Director of Fitness, East Bank Club
- Adam Zeitsiff, CEO, Dominque Dawes Academy
- Luke Andrus CEO, Anytime Fitness Multi-Unit Franchisee
- Cat Kom, Founder and CCO Studio Sweat onDemand
- Michelle Dand, Head of Fitness Product and Programming, David Lloyd Leisure
- John Gamble, Board Advisor, Fitness First Middle East
- Hazel Geary, CEO, The Wave, Bristol
- Steven Ward, Chief Transformation Officer, GO Fit, Spain
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