A new parent company that unifies global fitness brands F45 Training, VAURA Pilates and FS8 has been announced. The launch of FIT (short for Functional Inspired Training) is an exciting moment for the wider fitness community, bringing a variety of exercise and wellbeing modalities under the one umbrella. Here’s what we know so far about the FIT House of Brands…
Who are FIT House of Brands?
FIT is a fitness franchise company, providing franchisees with tried and tested business models and operational support across its brands. The FIT brand aligns itself with three core pillars:
- The power of movement
- The strength of community
- The future of wellness
With a studio footprint of more than 1500 locations in 55 countries, the FIT House of Brands is comprised of:
F45 Training: This global powerhouse brand needs little introduction. The hugely popular team-based workout style offers 45 minute functional training that combines cardio, strength and scientifically backed programming.
VAURA Pilates: The thirst for reformer Pilates continues in the fitness community and VAURA creates an immersive, sensory experience using neon lights, upbeat music and mirrored ceilings. The workouts are design to leave the mind as energised as the body.
FS8: Catering to all fitness levels from beginner through to advanced, FS8 is a fusion of Pilates, yoga and full body toning workouts.
The team at FIT are switched on enough to see the demand for recovery options in today’s health and fitness landscape and have developed strategic partnerships with leading recovery solutions. Select studios are able to offer a suite of recovery modalities including infrared saunas, percussion therapy and cold plunges.
The Popularity Of Boutique Fitness Franchises
With 75 new studio openings across the portfolio of brands last year, FIT has established a dominant presence within the boutique fitness space. FIT CEO, Tom Dowd said, “We’re not just evolving – we’re redefining ourselves as well as our brand story, enabling expansion under our umbrella to include new modalities whether through acquisition or development.”
2024 saw record achievements for the company with average unit volumes for F45 Training growing by 12.4%, FS8 by 23.9% and VAURA Pilates a massive 51.1%.
The popularity of group training in a boutique fitness environment remains strong as people seek both community and variety when it comes to health and fitness.
Check out these articles:
Why HYROX Training Is Reshaping the Australian Fitness Industry
More than 1.5 million people globally now compete in HYROX annually. In Australia, the race-style fitness format has moved well past early adopter status and into the mainstream, and the business of fitness is starting to reflect that shift in a serious way. Virgin Active Australia’s recently launched HYROX partnership gives the industry one of
How Smart Gym Owners Are Turning the HYROX Boom Into a Retention Engine
The Les Mills x HYROX partnership isn’t just big news for the fitness industry. For gym owners and fitness professionals across Australia, it’s a ready-made solution to one of the hardest problems in the business: keeping members engaged long enough to stay. Walk the floor of almost any commercial gym in Australia right now and
Fitesque: The New Dance Fitness Licensing Opportunity for Australian Studios
Walk into almost any fitness studio in Australia right now and you’ll find a familiar lineup: HIIT, reformer Pilates, yoga, and cycle. All solid. All proven. And all increasingly indistinguishable from the studio down the road. For studio owners and independent instructors, the challenge isn’t attracting fitness enthusiasts – it’s attracting people who have quietly
Why Gym Member Retention Starts on the Weights Floor (Not in Your CRM)
There’s a quiet crisis happening in gyms across Australia right now — and it has nothing to do with your pricing, your parking, or your app. It’s a confidence crisis. And new global data suggests it’s one of the biggest drivers of gym member churn that operators consistently overlook. The 2026 Global Fitness Report from
How to Add Boxing to Your Gym Offering (And Actually Make Money From It)
If you’ve been thinking about introducing boxing into your fitness offerings but keep putting it off, this one’s for you. We sat down with British Olympic bronze medallist and global boxing fitness entrepreneur Tony Jeffries to get the unfiltered truth on what works, what doesn’t, and exactly how Australian gym owners can turn boxing into
A Guide to Understanding Music Licensing For Fitness Businesses
The soundtrack of a fitness business does more than fill silence. It sets pace in a HIIT block, softens the edges of a busy floor, and helps a new member feel like they belong. It is also, in Australia, a legal and operational choice. If you play commercially available music in a business, you are
Book your Spot at the 2025 Aqua Summit
Aqua Summit is back and early bird tickets are available now. This is an exciting opportunity for everyone in the aquatic exercise space for both networking as well as education and development. The 2025 Aqua Summit is scheduled for 18th – 19th October, across two days of immersive learning. What is the 2025 Aqua Summit? The
Finding The Right Commercial Spin Bike In 2025
Is your head in a spin about which bikes to choose for your club or studio? There are a lot of options when it comes to choosing an indoor cycling bike. Do you want high performance, a great price, or something that will impress potential new members? Whether you’re buying, replacing, or upgrading, we’ve done
SMART TECH: The Les Mills Equipment That Hits Differently
For a long time, the equipment central to group fitness was very slow to innovate. As a world leader when it comes to group exercise programming, Les Mills has been in a unique position to develop cutting edge equipment that integrates seamlessly into group fitness classes, improving safety and delivering maximum results. It’s been a