Keepme is a new AI tool that looks to dramatically improve your membership retention.
With statistics revealing that 53.5% of all new members terminate their memberships within 12 months, addressing the problem with customer retention has never been more vital.
Keepme is a new unique AI tool, designed specifically to revolutionise member retention for the health and fitness industry.
Keepme provides gyms and health clubs with a conceptually refreshing and intelligently driven approach to proven member retention. The Keepme tool will see a broad spectrum of gyms, health and fitness clubs drastically change their approach to keeping valuable memberships.
Through automated AI driven analytics, which use individual member data to identify patterns conducive with membership exits, the tool allows client users to re-engage with customers and significantly increase retention, through the integrated communication suite.
Latest figures published by IHRSA to show that the market is now worth £68 billion (AU$121.83 billion). With member subscriptions generating more than 80% of this revenue (and annual member retention at less than 60%), it is very clear that retention strategies are crucial to maintaining the lifeblood of fitness businesses and ensuring their continued success.
The unique Keepme tool works by analysing individual member data to apply a highly accurate algorithm score that is associated with a risk of leaving.
The tool is designed to provide clients with in-depth and actionable insights, enabling fast and effective engagement to avoid losing the customer.
Founder Ian Mullane commented: “We identified that membership retention is a primary factor in the continuing financial viability of a fitness business. It’s also one of the most resource intensive and time consuming to manage on a daily basis. That’s why we’ve designed the Keepme tool – to revolutionise the approach to keeping customers and maximising revenue streams effectively.”
The Keepme AI tool is now available in Australia.
Want to find out more?
For more information about the Keepme AI Tool, and to book a free demo, visit us at keepme.ai.
Check out these articles:
Opening a Gym in Australia: Is the Market Saturated in 2026?
The Australian fitness landscape has transformed dramatically over the past decade. Between 2015 and 2024, the number of gyms and fitness centres across the country expanded at an unprecedented rate, driven by boutique studios, 24-hour franchises, and increasingly health-conscious consumers. Now, as we move through 2026, aspiring fitness entrepreneurs face a critical question: has the
Legal Steps to Prepare Your PT Business for the New Year
The end of the year brings more than just Christmas parties and beach holidays for Australian personal trainers. It’s the perfect opportunity to ensure your legal house is in order before the new year begins. While most PTs are brilliant at designing programs and motivating clients, the legal side of running a personal training business
6 Selling Tips To Make Your Fitness Business Boom in 2026
The Australian fitness industry is experiencing a profound transformation. After weathering pandemic closures, navigating the hybrid training revolution, and watching consumer behaviour shift dramatically, fitness professionals across Sydney, Melbourne, Brisbane, and beyond are entering 2026 with a critical question: how do we not just survive, but genuinely thrive? The businesses that will boom in 2026
Personal Training Clients on Weight Loss Medication
As more Australians embark on medical weight loss treatments, many trainers now find themselves training clients on weight loss medication without fully understanding what these drugs do, how they affect exercise performance, or what’s within their professional scope. Clients may casually mention, “I’ve just started Ozempic,” leaving trainers torn between curiosity, concern and confusion. In
A Guide to Understanding Music Licensing For Fitness Businesses
The soundtrack of a fitness business does more than fill silence. It sets pace in a HIIT block, softens the edges of a busy floor, and helps a new member feel like they belong. It is also, in Australia, a legal and operational choice. If you play commercially available music in a business, you are
The Plus Fitness Playbook To Successful Scaling
The opening of Plus Fitness Mambourin last month marked a milestone for the brand, which has seen its trajectory turbo-charge since its 2020 acquisition by ASX-listed company Viva Leisure. Mambourin marks 200 clubs opened with around 200,000 members and more sites in the pipeline across Victoria and New South Wales. For Australian gym owners, a
Merchandising for Gyms: A Smart Strategy for Member Retention in 2025
A few years ago, it wasn’t the norm for gyms to sell things like protein powders and branded t-shirts. Today, gyms are more than just gyms — they’re brands. If you’ve created a community at your gym that makes people feel like they belong, the place where they train becomes a part of their identity.
Take Advantage Of 2025 EOFY Sale On Commercial Gym & Fitness Equipment
With June 30 fast approaching, fitness business owners across Australia are preparing to wrap up the financial year, which means it’s the perfect time to upgrade your gym setup. There are numerous reputable suppliers with a sale on commercial gym and fitness equipment. Smart investments now could be fully tax-deductible, giving your business a financial
3 Fitness Products You Should Have In Your Gym in 2025
The Aussie thirst for gym facilities is as strong as ever and the greatest challenge for fitness business owners is retaining members in a highly competitive market. There are some pieces of equipment that you could expect to find in pretty much any fitness centre, such as weight plates, dumbbells and cardio machines, but what