This article was updated July 2026.
The AusFitness Industry Trade Show & Summit is back at ICC Sydney on 11-12 September 2026, and for anyone working in the fitness business, it’s probably the most useful two days on the calendar.
It’s the only dedicated fitness and wellness trade show in Australia, and it’s where gym owners, studio operators, equipment buyers and brand representatives show up to do business. New partnerships get formed here, purchasing decisions get made, and for a lot of people in the industry, it’s where they get a read on where things are heading over the next 12 months.
This year’s event is set to draw more than 7,000 fitness professionals, with over 100 exhibitors, 1,000+ products and solutions on the floor, and 50+ expert industry speakers across the two days.
What to expect at AusFitness Industry Sydney 2026
Delivered alongside national industry association AUSactive, the trade show gives fitness business owners, managers, PTs and buyers a hands-on look at the latest equipment and technology, plus a free education program built specifically for the business side of fitness.
The exhibitor floor covers everything from strength, cardio, functional and reformer Pilates equipment, through to gym management software, recovery technology, fit-outs and merchandise. For facility owners and decision makers, it’s a chance to see what’s available to sharpen the member experience and spot where the next growth opportunity might come from.
The free Business of Fitness Summit runs across both days, with sessions aimed at facility owners, managers, PTs, instructors and other fitness business professionals. Past line-ups have featured names like Sean Hodges (COO, Viva Leisure), Diana Williams (Founder and Chair, Fernwood Fitness), Nick Cox (CEO, Belgravia Leisure) and Justin Ashley (CEO and Co-founder, One Playground), and the 2026 speaker announcements are expected in the lead up to the show.
The event also plays host to the AUSactive National Industry Awards Gala, held alongside the trade show as a celebration of the leaders, innovators and changemakers shaping the sector.
Secondary revenue is the trend everyone's talking about
If there’s one theme setting the agenda for 2026, it’s that membership fees alone are no longer enough to keep a fitness business growing. Speaking to industry publication Relauncher, AusFitness Industry co-founder Shaun Krenz pointed to secondary revenue as the number one commercial conversation he’s having with operators around the country this year, covering everything from personal training and retail to recovery services, events and nutrition. According to Krenz, the operators pulling ahead aren’t just adding extras onto their existing offer. They’re building real product lines around what their members already want, lifting revenue per member without having to grow membership numbers to do it.
It’s a shift that blurs the line between running a gym and running a preventative health business, and it’s exactly the kind of conversation the show’s education program is built to unpack.
Longevity is overtaking weight loss as the goal clients chase
Alongside the revenue conversation, there’s a broader shift underway in what members actually want from their training. Fitness business coaching outfit Fitness Profit, which works with close to 200 Australian gyms and studios, named longevity overtaking weight loss as the primary outcome clients are chasing as one of the defining trends shaping 2026. The flow-on effect touches everything from programming to how businesses market themselves, with personal brand and multi-channel communication (think DMs, chat-based sales and old-fashioned phone calls) increasingly separating the operators who are growing from those standing still.
Expect both of these threads, building sustainable revenue beyond memberships and adapting to a longevity-first client base, to run through a lot of this year’s Business of Fitness Summit sessions.
When and where is AusFitness Industry Sydney 2026
AusFitness Industry Trade Show & Summit runs Friday 11 and Saturday 12 September 2026 at ICC Sydney, 14 Darling Drive, Sydney. It’s held alongside the consumer-facing AusFitness Expo, which runs from 11 to 13 September at the same venue.
Trade passes are free if you register before midnight on 10 September, and include entry to all three days of the co-located AusFitness Expo. After that cutoff, entry is $50 on the day. Passes are open to fitness industry professionals and accredited fitness students with a valid, verifiable ABN or equivalent proof of industry involvement.
For full details and registration, visit ausfitnessexpo.com.au/industry.
When: Friday 11 – Saturday 12 September 2026
Where: International Convention Centre, Sydney
Cost: Free (pre-registered) / $50 on the door
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