This article was updated October 2024.
The Life Fitness Insignia series remains one of the premium pin-loaded strength machine ranges on the Australian commercial gym equipment scene. Here, we take a closer look at the finer details that have made this particular line of strength equipment a solid investment for gyms and health clubs for almost a decade.
What is the Life Fitness Insignia series?
Marketed at the top of the Life Fitness pin-loaded offerings, the Insignia series boasts attention to detail when it comes to both aesthetics and user enjoyment. Its sleek, modern design gives an instant facelift to any fitness facility looking to present themselves as a cut above when it comes to strength training.
Some of the key features of the Insignia series include:
- Spring-assisted, articulating seat adjustment
- ‘Intelligent’ grips designed for specific movements
- Integrated rep counters
- A heavier weight stack than their mid-tier line of equipment
- Double-stitched upholstery
The Insignia series incorporates a huge range of machines, allowing members to target the entire body and enabling clubs to really showcase their strength training facilities as a drawcard for member retention.
The range of equipment in the Insignia series
The catalogue of strength machines in the Insignia line includes both upper and lower body focused products and several pieces that allow for unilateral movements, for greater variety in training regimes. The range includes;
- Dual Axis Chest Press
- Standard Chest Press
- Dual Axis Pulldown
- Standard Pulldown
- Row
- Shoulder Press
- Triceps Extension
- Triceps Press
- Biceps Curl – Dependent
- Biceps Curl
- Lateral Raise
- Pectoral Fly / Rear Deltoid
- Assist Dip / Chin
- Arc Leg Press
- Seated Leg Press
- Seated Leg Curl
- Standard Leg Curl
- Leg Extension
- Hip Adductor
- Hip Abduction
- Glute Bridge
- Standard Glute
- Calf Extension
The Insignia series also features machines designed to target the core and torso:
- Torso Rotation
- Back Extension
- Standard Abdominal
- Abdominal Advanced
Life Fitness Axiom Series versus Insignia series
The Insignia series is Life Fitness’s premium range of selectorised strength training equipment. First launched in 2020, the Axiom series is an entry level range of machines designed to offer a high quality line of products at a lower price point. The Axiom series includes lots of dual function / combination strength machines and have a smaller weight stack than the Insignia series and Life Fitness’s mid-tier range, which falls under the Hammer Select branding.
Factors such as budget, facility size, and importantly – the demographic and needs of members, are all taken into consideration when deciding the most appropriate product line for an individual facility.
Is the Insignia series right for your fitness facility?
The team at Life Fitness Australia are always on hand to guide you through determining which line of products is best suited to your facility. Some of the reasons gym owners opt for the Insignia Series low-profile tower, which stands at a height of 147cm. This creates an appealing and more spacious look and feel to facilities whilst also promoting member socialisation and is a particular drawcard for gym owners who don’t want to overwhelm a limited space training area.
The double stitching on upholstery and premium handle grips not only provide a good experience for the user, but they also mean a highly durable product that is going to provide a solid ROI over the long term.
QR codes and information placards on each piece of equipment mean that even inexperienced gym-goers can feel confident using Insignia series equipment safely and effectively – this is particularly important for gyms with unstaffed hours.
The built-in timer and rep counters have gained increasing appreciation as more users train while “in the zone” wearing headphones and might lose track of their sets.
For more information on the Life Fitness Insignia Series or to discuss the best options for your facility, reach out to the friendly team at Life Fitness Australia.
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