As the baggy hoodies and track pants get pushed to the back of the wardrobe and our white winter legs start to emerge, it’s a great time to commit to some increased exercise. STEPtember is a perfect challenge to kick start the transition to warmer months and this year, STEPtember and legendary underwear brand Step One have joined forces for a good cause.
What is STEPtember?
STEPtember is a global initiative that takes place each year to encourage participants to achieve a minimum of 10,000 steps each day. Not only does is promote physical activity (which we love), but it aims to make a positive impact in the lives of those living with cerebral palsy.
The Cerebral Palsy Alliance funds a wide range of research, services, and assistive technology that supports people with cerebral palsy to live their best lives. The research helps with:
- Babies at Risk: Identifying babies at risk of cerebral palsy and providing early intervention therapies during critical early days of development.
- Essential research: From early detection and diagnosis to regenerative medicine, epidemiology, innovative mobility and technology.
- Assistive technology: Life changing tech and devices, like eye gaze technology can allow people with cerebral palsy to communicate.
- Start-Up Accelerator: A start-up accelerator committed to developing tech start-ups that amplify human potential and reduce barriers for people with disability.
- Youth Programs: Programs that empower teenagers and young adults living with a disability to take on new challenges and live their best lives possible.
Step One Joins the STEPtember Challenge
This year, cult-favourite underwear brand Step One has joined the STEPtember challenge with a limited-edition design that aligns with the cause. For every pair sold from this special collection, Step One will donate $5 to the Cerebral Palsy Alliance. This partnership is a perfect match, combining the brand’s commitment to comfort with a cause that aims to improve lives.
Step One is famous for its innovative “UltraGlyde” technology which reduces friction when you walk, minimising the risk of chafing. In addition to raising funds for the amazing cause, Step One will also keep chafing at bay for you while you achieve your 10k steps per day.
Step One products are made from bamboo fabric which is naturally antibacterial, anti-fungal and hypoallergenic. The naturally breathable, moisture-wicking properties are great for temperature regulation, which is a must when you’re getting your sweat up during physical activity or if you work outdoors in the hot Australian summer.
Step One’s unique Ultraglyde anti-chafe panels prevent ride-ups and help to keep chafing at bay. Not only are the body shorts style a lifesaver for women with thighs that rub, but the supportive 3D pouch in the men’s pairs holds everything in place, keeping those precious goods cradled safely and securely. Step One have over 40k positive online reviews.
Get Involved in STEPtember 2024
Grab a mate and register now to get your butt into gear this Spring. You can register at the STEPtember website and find downloadable resources and fundraising tips to maximise your impact.
If you aren’t able to take part in the 10,000 steps challenge, you can still support the cause by visiting Step One’s website and purchase from the limited-edition STEPtember collection. Remember, $5 from every pair sold goes directly to the Cerebral Palsy Alliance, helping them continue their vital work.
Check out these articles:
Exercise as the Key to Independence for Older Adults
Less than a generation ago, turning 40 was thought of as middle aged, and starting a ‘Fitness Over 40’ exercise program would have been shrugged off as a waste of time for it being too late to get in shape. Now, what we think of as ‘middle aged’ or ‘old’ has changed as people live
Life Fitness Take Premium Cardio Equipment To New Heights
Innovation in the cardio equipment space is competitive and it can be hard to differentiate between brands with a similar price point. The new Symbio™ range from Life Fitness Australia, however, has really shaken up the market with an array of exciting new features. The team from What’s New in Fitness were impressed with the
Introducing The FIT House Of Brands
A new parent company that unifies global fitness brands F45 Training, VAURA Pilates and FS8 has been announced. The launch of FIT (short for Functional Inspired Training) is an exciting moment for the wider fitness community, bringing a variety of exercise and wellbeing modalities under the one umbrella. Here’s what we know so far about
Fitness Racing Continues to Thrive with YOHKA Sports at the Forefront
Obstacle, adventure or fitness racing – whatever you call it, there’s no doubt that people around the world love this dynamic sport. Aussie-born fitness racing brand, YOHKA Sports, recently announced the appointment of Todd Liubinskas as CEO and with the sport gaining serious momentum on a global level, he takes the reigns moving into an
MyZone Appoints Advisory Group On Wearable Technology
MyZone has taken new steps to remain recognised as one of the most ‘relevant’ wearable technologies for the fitness industry, delivering a wearable fitness tracker that shows and rewards effort when you work out. In a new move to stay at the forefront of the industry, MyZone has assembled a ‘thinktank’ of health and fitness
ExPRO Fitness Expo Perth 2025
It’s official… ExPRO Fitness is back in Perth for 2025! Singapore’s leading fitness education and events platform debuted in Western Australia with a two day event in November 2024. The success of the 2024 Summit and Festival has led ExPRO to announce that there will be a 2025 event in Perth with dates still to