The results are in from the Australian Sports Commission (ASC) run AusPlay survey and give an interesting insight into the habits and lifestyles of today’s Aussies. Last week, the ASC released its findings for the period 2016 – 2022.
What is the AusPlay Survey?
The AusPlay survey first started in 2015 and it forms part of Sport 2030 – the Australian Government’s national sport plan. Sport 2030 is the first of its’ kind and AusPlay is a large-scale national survey that is conducted in order to track the physical activity behaviours of the Australian population.
It’s the job of the ASC to help strengthen the sports sector across the country and so this data collection tool is important in helping to identify trends and opportunities for growth.
The annual target sample sizes of 20,000 adults aged 15 and over and approximately 3,600 children aged 0-14 make this survey the most comprehensive of its kind ever to be run in Australia.
What did the latest AusPlay data show?
For one thing, the survey revealed that exercise and sports are an area where Aussies are happy to spend their money, despite the current tough economic pressures. The data showed that over 50% of adults and almost 75% of children were engaged in paid sport-related activities, with the median spending for females higher than males in both adults and children.
There are some really great infographics that present the data, which can be viewed here and while the snapshot below refers to gym and fitness centre figures, there are separate visual breakdowns for more specific exercise modalities such as Crossfit, Martial Arts or Yoga.
What does this mean for the Australian Fitness Industry?
The massive blow felt by the Australian fitness industry as a result of the pandemic shows (predictably) that expansion in the gym sector was reduced during the 2 years when shutdowns and restrictions were experienced.
In 2020, all gyms in Australia were forcibly shut down. The following year (2021) was marked by repeated shutdowns and intolerable pandemic restrictions. However, there’s a glimmer of hope in 2022-2023, with the Australian health and fitness industry showing signs of recovery. This is due to the fact that people are now more health-conscious and talking about fitness more than ever.
The fitness industry has experienced exponential growth in 2022, despite the absence of government funds and grants. Increased health awareness in the post-pandemic period played a significant role in saving the industry. Based on the positive response from the audience, experts predict that the fitness industry will continue to boom in 2023.
After considering the aforementioned details, it can be noted that Australia’s health and fitness industry raked in a revenue of $292 million in 2022. As per Statista, around 49.1% of young Australians (aged 18-24) were frequent patrons of fitness centres and gym facilities. With a burgeoning health culture on the rise, the fitness industry is projected to witness an annual growth of 3.7% from 2019 to 2024.
The thriving fitness industry in Australia has also opened up a plethora of job opportunities in the fitness sector. As per a survey, there has been a surge of around 23% in available jobs for gym and group instructors, personal trainers, fitness services coordinators, and so on. The Australians’ expenditure on fitness equipment and training was estimated to be 8 billion dollars in 2022.
The fitness industry in Australia has witnessed an increase of 11,000 job opportunities over the past five years. As the industry continues to grow at a rapid pace, government officials are encouraging importers of fitness equipment to bring in more products to Australia. Additionally, there has been a significant rise in fitness equipment sales in the post-pandemic era, with statistics indicating a 170% increase.
PJ van Gyen realised there was a need for a platform that connected fitness trainers and potential clients when he felt the disconnect from both sides of the equation. As a client, eager to expand on his training, he found it hard to connect with someone who had the right expertise. Then, as a trainer,
Australia’s peak body for exercise and active lifestyles, AUSactive, and AusFitness Expo, the county’s largest fitness and wellness event, have announced a two-year enhanced partnership, building on their previous collaboration. The Sydney expo will align with the fitness industry’s night of nights, the AUSactive Gala Awards and Senior Management Summit, along with a number of
The dynamic duo, Alisha Smith and Deb Goldberg, along with their team at Fuel Summit are excited to announce that it is expanding to become a global event, with a two-day experience scheduled for Auckland, New Zealand in 2024. The highly anticipated Fuel Women’s Fitness Business Summit New Zealand is the next step forward from
A recent publication in the Scientific Journal of Sport and Performance highlights the transformative impact of digital weight on enhancing athletic performance. This could be because of the ability to utilise AI to train eccentrically, which is difficult to do without the help of another person. How is Emerging Tech Enhancing the Benefits of Eccentric
Brendan James and Matt Gordin are brothers-in-law and close friends, who have secured the master franchising rights to Rumble Boxing in Australia under their brand, Boutique Fitness Studios. The duo also have exclusive rights to Club Pilates, CycleBar, and StretchLab, all of which are extremely popular US brands that fall under the Xponential Fitness banner.
In the next evolution of the world’s most popular VR fitness app, Les Mills BODYCOMBAT XR brings Mixed Reality experiences into the mix – a feature that merges virtual reality with the user’s actual reality. Paired with the META Quest 3 VR headset, the new app offers a virtual training space like no other, fusing