Fitness Business Management Resources for Australian Professionals
Running a successful fitness business requires more than just passion and expertise in fitness—it demands efficient management and smart strategies. In this section, you’ll find essential resources tailored to help you navigate the complexities of fitness business management. Whether you’re an established gym owner or contemplating starting your own fitness venture, sourcing the right tools can save you both time and money—two resources that are often in short supply.
Comprehensive Fitness Business Management Solutions
To thrive in the competitive fitness industry, it’s crucial to have access to the right management tools and systems. Our articles cover a wide range of topics that are vital to your business success, including:
- client management systems, gym software and apps,
- commercial gym equipment,
- marketing, sales, and retention solutions,
- fitness business opportunities,
- business spotlights and interviews,
- additional gym revenue streams, and more.
Discovering New Fitness Business Opportunities
This category offers guidance on identifying fitness business opportunities that can help grow your brand. Explore innovative ideas for additional gym revenue streams, from unique classes to retail offerings, and learn how to diversify your services to maximise profitability. Whether you’re looking to expand an existing business or launch a new venture, we’ve tried to connect with other Aussie entrepreneurs and experts who are willing to share their own learnings.
These resources are designed to provide you with the knowledge and tools needed to streamline your operations, boost your profitability, and achieve long-term success in the competitive fitness industry.
Read articles for Fitness Business Professionals:
A Guide for Supporting a PT Client with PCOS
With Polycystic Ovary Syndrome affecting around half a million Australian women, and difficulty in losing weight being a common symptom, it wouldn’t be unusual for a personal trainer to be engaged by a client who is living with this condition. We asked our resident dietitian, Talia Sparks for her advice when it comes to supporting
Gyms Creating Clean Energy: A Sustainable Solution?
Gyms require electricity and air conditioning, not to mention the powered cardio equipment, which requires the owners to pay utility bills. But what if clients could help fitness centres reduce their energy usage? They can when exercise equipment generates electricity. This concept could be significant for the fitness industry if it becomes popular in Australia
6 Tips to Finding the Right Commercial Treadmill in 2024
The treadmill is often considered to be the cornerstone of any fitness facility which is why it is crucial for any gym or fitness studio owner to find the right commercial treadmill. There is a growing demand for diverse and high-quality workout experiences, and investing in the right equipment can greatly impact your business’s success.
Fundamentals of Membership Contracts for Health and Fitness Businesses
There are many aspects of running a health and fitness business that can open up the potential for legal liability if not managed correctly. Anyone who has operated a membership- based business will have come across the issue of membership contracts, and the complexities surrounding them when a dispute arises. In this article, we’ll cover
Common Pre and Post Natal Exercise Myths
Having worked with mums both pre and post natal since 2008, I have discovered that there are many myths around appropriate ways to exercise during pregnancy and recover postnatally. In this article I offer a different perspective on a number of these myths, providing tips for you to move forward with your clients more effectively
Get Ready for the 2024 AusFitness Expo Sydney!
Thinking of attending the Sydney AusFitness Expo 2024? Excitement is reaching fever pitch as the dates draw closer. AusFitness Expo is a great event for anyone interested in fitness, health, and wellness. Whether you’re all about maintaining your physical fitness and the latest exercise routines and supplements, or you’re searching for the newest software to
How To Get More From Your Facebook Marketing
Most fitness businesses I work with have run Facebook ads in the past with varying degrees of success. The usual case is that a lot of money is spent with disappointing results. So before you run a Facebook ad campaign, use the tips below to get a better return on your time and money. Is
BFT Franchise Of The Year… again!
It’s been a massive few years for fitness giant BFT. Most recently their efforts have been recognised by being awarded the 2024 APAC Franchise of the Year award at the Beyond Activ Summit, held in Singapore. BFT has taken out the title three times over the past four years, cementing its dominance as a business
Gear Up for AusFitness Industry Sydney 2024!
It’s the fitness industry trade show and summit that brings Australia’s fitness, health, and exercise professionals together to collaborate, educate, showcase, and network. AusFitness Industry Sydney 2024 is set to run over two days in October and we couldn’t be more excited. Rumour has it that this year’s event will feature a record number of
Strategies for Attracting Gen Z to Your Fitness Business
When it comes to fitness, there are so many options out there – it’s a great thing for consumers as there’s bound to be a flavour everyone enjoys. This smorgasbord of choice, however, can make retention harder than ever for fitness business owners because there’s always a bright shiny object calling your members away. In
The Fitness Franchise with Low Overheads and High Temps
There’s never been more choices available than there are today, when it comes to owning a fitness franchise and finding a brand that aligns with your interests and values. And just when we thought we had every kind of fitness offering covered, we were introduced to J.I.M, the lovechild resulting from the combination of a
How will weight loss drugs affect the fitness industry in Australia?
Unless you’ve been living under a rock, you’ll have heard about the massive uptake of weight loss drugs across the globe. Ozempic is by far the most dominant brand of GLP-1 agonist, but no doubt there will be an increasing number of competing drugs hitting the market in the near future. The impact weight loss