Breast Cancer Challenge Enters the Boardroom

Corporate Australia is taking up the challenge to raise money for the Women in Super Mother’s Day Classic, in a Boardroom Challenge for breast cancer research.

The fun fitness event, which in 2013 saw more than 135,000 Australians form a national sea of pink walking or running for breast cancer research, will take place this year on Sunday May 11, 2014.

One of the top fundraisers at the 2013 Mother’s Day Classic was David Jones CEO Paul Zahra, who raised $25,640 – he is throwing down the gauntlet to other captains of industry to get on board in 2014, as is the CEO of the event’s major sponsor, Jamie McPhee of ME Bank.

“I’m excited to be taking part in the first Boardroom Challenge, championing ME Bank’s efforts to raise vital funds in support of breast cancer research. Our staff and their families have supported the Mother’s Day Classic by participating or volunteering since 2005. We’re proud to further our support by getting behind the Boardroom Challenge. I’ll be encouraging other CEOs to get on board too,” Mr McPhee said.

The Boardroom Challenge

Mother’s Day Classic CEO Sharon Morris said the Boardroom Challenge was a great way for industry leaders to inspire and engage staff for an important cause that impacts just about every workplace – 40 Australian women are diagnosed with breast cancer each day.

Boardroom Challenge nominees will be listed on a dedicated page on the Mother’s Day Classic website in order of fundraising success and the progressive top fundraiser will be mentioned on the homepage.

“In 2013 our website received 651,633 hits so joining the Boardroom Challenge would be a positive way for corporate Australia to promote to a wide audience their involvement in the cause. We will profile top Challengers in social media and e:newsletters to encourage extended involvement,” Ms Morris said.

“While this year is our first Boardroom Challenge, we did have more than 300 corporate teams at the event in 2013 and the bar has been set, with the David Jones team raising more than $100,000 combined from their individual fundraising, including more than $25,000 from CEO Paul Zahra. The challenge is on for Australian businesses and organisations!”

David Jones CEO & Managing Director Paul Zahra says: “This year David Jones celebrates 20 years of being a major sponsor of NBCF so the David Jones staff team and I are more focused than ever to raise as much money as we can for the Mother’s Day Classic event. We are aiming to enter a team of 600 David Jones employees and I am very proud to be leading our team in this worthwhile challenge.”

Sign up for the Boardroom Challenge at

About Mother’s Day Classic

Mother’s Day Classic will be held in more than 80 locations including every capital city. It’s a great and meaningful way to start Mother’s Day on Sunday 11 May.

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