This page was updated April, 2023.
One of the great things about the fitness industry is its continual pace of change.
Running any business these days is tough and with the ‘fitness industry’ continuing to have growth spurts in many sectors, it’s more crucial than ever to have the knowledge to deliver the right solutions to club members or clients.
The What’s New in Fitness website is a resource built to support and extend the reach of the digital magazine by the same name. After the launch of the first printed edition of the What’s New in Fitness magazine in Spring 2012, the platform thrived and a great deal of activity eventuated. With invitations to product launches and reviews for products and services flying through the door, WNiF appeared to fill a void that existed in the industry.
Over the next 8 years, the WNiF platform grew to become a heavy hitter in the Australian fitness industry scene. With its weekly news feed, monthly newsletter, and 26 editions of a digital magazine, What’s New in Fitness had become a trusted resource for fitness industry professionals.
As with the rest of the fitness industry, the global pandemic that started in 2020 brought WNiF to a halt. The WNiF team moved on with other career challenges and the platform sat quietly, waiting for someone to restart the engine.
Fast forward to 2023 and the WNiF website sparked the interest of a digital marketing consultant keen to take on a new challenge. A new team was carefully assembled and What’s New in Fitness was slowly and lovingly brought back to life.
WNiF: The Next Generation.
Sarah – Owner / Publisher
With more than 8 years of experience in website design, search engine optimisation, and online marketing, Sarah knows how to get products and services in front of the right audience.
Sarah has spent over 20 years as a full-time first responder in both police and firefighting roles and has a long-held passion for fitness and wellness. She loves connecting with industry experts to combine her digital marketing knowledge with their fitness industry expertise.
She believes mental fitness is closely aligned with physical well-being and values collaboration over competition.
The WNiF website will be undergoing a major renovation in the first half of 2023. You might notice a newer, fresher appearance, improved navigation around the site and as with all renovations, potentially some pages under construction. Bear with us as we redesign a platform that is both visually appealing and easy to find the information that you’re after.
The weekly news feed and monthly e-newsletter are coming back, so keep an eye out if you’re already on our mailing list. If you’ve changed email addresses in recent years or you’re new to the business, jump on our subscriber list so we can keep you in the loop!
The return of the WNiF quarterly magazine is in the pipeline, but we aren’t there yet. We hope to relaunch the digital publication in 2024.
If the global pandemic showed us anything, it’s the importance of mental fitness, as well as physical exercise. We plan to highlight mental health as a part of overall well-being as well as shine a light on the growing number of recovery modalities that are available. We hope you find value in both information you can share with members and staff as well as new ways to attract people through your doors.
What hasn't changed?
WNiF maintains the mission to provide fitness industry professionals with the knowledge that allows more informed commercial decisions to be made to benefit their business.
Our priority is to produce quality content that delivers real value to both our readers as well as offering a professional and trustworthy conduit for suppliers to connect with fitness industry professionals.
A note from the publisher...
When the previous owner of WNiF entrusted me to take the brand forward, he looked me earnestly in the eye and said, “This was always meant to be for the industry, by the industry”.
I intend to keep with that ethos, but it does pose one problem and that is because I’m not traditionally from “the industry”. I haven’t spent decades working alongside and building rapport with other fitness industry professionals. I have no idea of the stress and uncertainty faced by many of you during the last few years of the pandemic and the restrictions that ensued.
What I do know is how to help promote businesses online, and how to produce meaningful and valuable content. That’s where I need your help – in order to create the best possible experience for our readers, I need to know what you want.
Are you looking for innovative ways to attract new members to your facility? I can help you with that.
Looking for informational resources you can share with clients to add more value to what you can offer them? No worries.
Got a new product or service that you want people to know about? Would you like more tools to help you streamline your operations? Unsure about legal or financial questions that involve running your business?
You tell me what you want to know and we will get the expertise on board to help you.
I look forward to getting to know new faces and learning from your experience. Please reach out and introduce yourself…I’m excited about the new relationships that lie ahead!