Since its founding in 1998 and acquisition by Vista Equity Partners in 2001, Mindbody has been a pioneer in the health and wellness software-as-a-service (SaaS) industry. According to Get Latka, in 2022, Mindbody hit $350M in revenue with 65 thousand of clients, including gyms, boutique fitness studios, salons, spas, and other health centres.
Unlike other gym management software, Mindbody takes an active approach to marketing and business growth strategies, offering enticing incentives to keep your members engaged. Keep reading to learn all its rich features, subscription costs, and drawbacks based on user reviews and competitor analysis.
The main features and benefits of MindBody Gym Management software:
Whether you’re thinking of subscribing to a fitness management software or looking to find a better one, Mindbody has a range of features to help you stay organised and grow your business. We handpicked some features that will definitely change the way you manage your resources, spaces, and time.
Client Profiles
Mindbody allows you to keep track of each of your member’s personal information, log-in hours, and preferences such as classes and personal trainers. By having access to each client’s purchase behaviour you can build and deliver a personalised experience for them, tailor workouts to their taste, increasing member retention.
You can also set up automated texts with personalised promotions, and discounts on important days based on their profile. Furthermore, this feature allows you to keep track of the results of each campaign you run so you know what yields the most engagement and profit.
Fitness Class Scheduling and Appointments
No more complicated spreadsheets that must be managed manually, or last-minute personal trainer substitutions that wreak havoc on your daily routine. With Mindbody, you can rest assured you’ll utilise all your spaces and human resources at full capacity.
You can also automatically notify all parties involved of schedule changes, cancellations, and anything in between. This feature improves consumer satisfaction immensely by finding the best solution for days with busy schedules.
Memberships, Payrolls, and Payment Processing
Every transaction you might have – ongoing membership payments, one-time payments, staff payrolls, discounts, promotions etc. – can be handled through Mindbody’s integrated payment system.
You can accept all types of payments 24/7, eliminating any queue at the front desk. Your member’s card information will be safe, and you’ll be able to track client payment history seamlessly.
It doesn’t stop there, with Mindbody capital you can even find funds to cover expenses or bring in new equipment. Any client of Mindbody can hop to the dashboard, apply for customised funding and choose the repayment plan.
Lead Management Process
Would you like to know which customers are the most loyal so you can ask for a referral and which ones are at risk of leaving your business so you can offer them promotions? This Mindbody gym management software feature offers you just that.
The lead management process is a highlight of gym management software that not many others offer. This feature allows gym owners and managers to view their entire sales funnel, get reports on what they should do, and help their staff encourage leads down the funnel.
They also have an integrated AI messenger that serves as a virtual front desk that can assist your staff, members, and prospects 24/7. This is helpful for both big and small businesses, but especially for boutique studios where the busy schedule doesn’t allow you to pick up the phone all the time.
Marketing in the Mindbody App
The Mindbody app has an extraordinary perk; With over 3.5 million users, it allows you to reach new local prospects. This brand visibility is a great marketing tool for boutique studios or businesses trying to grow their customer base.
You can even promote and fill empty class spots. The app will highlight them to any prospect, and push them to book and pay directly from their smartphone. Mindbody does indeed collect a fee of 10% of the new member’s initial purchase, but the ROI is far greater.
Mindbody gym management software is compatible with both desktop and mobile devices, so you can access it anywhere.
How much does subscription to the MindBody Gym Management software cost?
Mindbody gym management software has 4 price and packaging options available, based on your budget and other business specifics:
- Essential Plan: $159 per month.
- Accelerate Plan: $279 per month.
- Ultimate Plan: $499 per month.
- Ultimate Plus Plan: $699 per month
For smaller facilities, looking for aggressive marketing solutions within a budget, Mindbody can be useful even with the Accelerate plan. You can later on pay for add-on solutions to strengthen the functionality of the package.
Pros & Cons of MindBody as Gym Management software:
After reading hundreds of feedback from numerous sources, Mindbody boasts a user-friendly interface that is simple to navigate. With its rich range of features, it stands out as one of the most comprehensive gym management software in the market.
However, a lot of not-so-technology-savvy users mentioned that it took them a while to get a handle on all the features. For that, Mindbody does offer training material to help you master the software as well as improve your managing and business skills.
So you’re absolutely getting more than just software to streamline business processes and manage staff and clients.
Mindbody may initially seem like a better fit for larger gyms, but in our opinion, it also presents a golden opportunity for smaller businesses and boutique studios to retain and grow their business.
However, it is important to note that Mindbody falls on the pricier end of the spectrum, with additional charges for certain functionalities that may not be so budget-friendly to smaller businesses. Additionally, it is worth mentioning that Mindbody does not offer free trials.
Our conclusion:
Mindbody is a cutting-edge gym management software with unique business streamlining features that efficiently organise all of your operations in a single central database. According to Mindbody, more than 7.9 million class and appointment sessions are booked using the Mindbody app. That’s a lot of visibility that can help you achieve a competitive advantage.
What’s New in Fitness receives inquiries from our readers and suggestions for topics they’d like to see covered. Here’s a question we were asked recently:
Does MindBody integrate with Xero?
Yes, Mindbody gym management software can integrate with Xero by offering custom API access that enables third-party developers to integrate their platforms with the solution.
If you have a question about a product or service in the Aussie fitness industry or you’d like to see content around a certain topic, get in touch with us and let us know!
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