This article was updated July 2026.
Thinking about heading to AusFitness Expo Sydney in 2026? The countdown is well and truly on, with the festival of health, fitness and bodypower returning to ICC Sydney from Friday 11 to Sunday 13 September.
Whether you’re all about lifting heavy, chasing a new personal best, or hunting down the latest supplements and gear, AusFitness Expo is built for anyone with a passion for fitness, whether you work in the industry or not. Expect hands-on access to the newest brands in the fitness space, live sport, and the chance to sample and shop with show-only deals across the weekend.
Where and when is AusFitness Expo Sydney 2026
Location: International Convention Centre Sydney (ICC Sydney) 14 Darling Drive, Sydney NSW 2000
When: Friday 11 September 2026 Saturday 12 September 2026 Sunday 13 September 2026 (open 10am to 5pm each day)
Where and when is AusFitness Expo Sydney 2026
Early bird pricing is currently open for a limited time:
- Friday Pass (1-Day Adult): $15
- 1-Day Adult (Saturday or Sunday): $20
- 2-Day Adult (Weekend Pass): $35
Once early bird pricing closes, pre-show online pricing applies:
- Friday Pass (1-Day Adult): $20
- 1-Day Adult (Saturday or Sunday): $30
- 2-Day Adult (Weekend Pass): $50
- 1-Day Child (13-17 years): $20
Tickets purchased on the day cost more, so it’s worth booking ahead:
- Friday Pass (1-Day Adult): $25
- 1-Day Adult (Saturday or Sunday): $35
- 2-Day Adult (Weekend Pass): $60
- 1-Day Child (13-17 years): $25
Children 12 and under get free entry, and fitness industry professionals can attend for free with pre-registration through the co-located AusFitness Industry Trade Show & Summit. The venue does not accept cash payments, so plan to book and pay online.
What special guests are joining AusFitness Expo Sydney in 2026
The 2026 line-up is being kept under wraps for now, with organisers promising some of the biggest names in fitness alongside familiar sporting heroes. Past special guests have included UFC featherweight champion Alexander Volkanovski, fitness influencer Kelsie Thomas, two-time Arnold Classic Champion Wesley Vissers and multi-sport athlete Desi Johnson, so expectations are high for this year’s announcements.
What's on at the Sydney AusFitness Expo 2026?
Discover, sample and shop
More than 150 fitness and wellness brands will be on the floor, with deals of up to 70 percent off and new product launches from the biggest names in nutrition and fitness gear.
Muscle & Model Show
Presented by ICN NSW, this competition celebrates strength, beauty and athleticism, with some of the country’s most dedicated bodybuilding and bikini model athletes taking to the stage.
Strongman: The Asylum
Watch competitors go head to head in one of the most physically demanding disciplines in fitness, with pure strength on display in a cage-side atmosphere.
Powerlifting: APL Nationals
The Australian Powerlifting League brings its Nationals event to the expo floor, with the country’s strongest lifters competing live.
Deadly Dozen
A global fitness racing challenge with one standard and one leaderboard, open to anyone regardless of specialist skill or technical background.
CrossFit Expo Games
Following a standout debut in 2025, this officially licensed CrossFit event returns bigger, with elite, masters and adaptive athletes all competing live.
Streetworkout and streetlifting
Freestyle athletes push their limits in the Streetworkout competition, while the streetlifting national meet showcases calisthenics performed under additional load.
Weightlifting
The NSW Weightlifting Association brings Olympic weightlifting to the expo floor for a live demonstration of the sport at its highest level.
Arm wrestling
Take on the ArmKing and pick up tips from the experts, courtesy of ArmKing Australia.
Hyperice Recovery Lounge
Official recovery partner Hyperice will be on hand at Stand 1436 with recovery and wellness technology designed to help visitors move better and recover faster.
AusFitness Expo runs alongside the industry trade show
AusFitness Expo Sydney is co-located with the AusFitness Industry Trade Show & Summit, which runs on the Friday and Saturday of the same weekend. If you work within the fitness industry, a trade pass gets you into both events, so it’s worth checking eligibility before you buy a general ticket.
For full details and to purchase tickets, visit ausfitnessexpo.com.au/sydney.
When: Friday 11 – Sunday 13 September 2026
Where: International Convention Centre, Sydney
Cost: From $15 (early bird) / free for fitness industry professionals via trade registration.
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