Advertise With What’s New in Fitness

This page was updated April 2023.

The What’s New In Fitness (WNiF) website has become known as the go-to resource for what’s new in the Australian fitness industry.

We offer a variety of channels for businesses to get their products and service in front of their target customers. Whether you’re looking to connect with fitness business owners, those working in the industry or everyday fitness enthusiasts, we can help you to amplify your brand and promote yourself online.

Who can take advantage of WNiF’s digital marketing portal?

  • National and international commercial gym equipment suppliers
  • Domestic gym and fitness equipment retailers
  • Fitness course and education providers
  • Fitness franchisors including gyms, 24-hour gyms, personal training studios, group exercise providers
  • Sports and nutrition supplement suppliers
  • Sportswear retailers and clothing manufacturers
  • Event organisers


Perfect for start-up supplier businesses (especially nutrition supplement companies, sportswear and clothing manufacturers and retailers, fitness, and training aid suppliers) and essential for established commercial and domestic fitness suppliers.

The WNiF Advertising Network offers a variety of ‘push’ and ‘pull’ marketing opportunities to suit your strategy. Starting at only $99, and with packages built to cater to every budget, you can get your business out there and in focus within the Australian fitness industry’s professional network and beyond.

Quick links to some of our advertising options:-

  1. WNiF Monthly eNewsletter – The industry’s trusted eNewsletter for over 8 years – ad blocks available from $149 per edition. Subscribe for free.
  2. Targeted Email Campaigns to a curated audience. (examples below) – Solo email campaigns to your target market – campaigns from $750.
  3. Banner and Block Advertising – Strategic positioning maximises exposure for your business from only $99 per month.
  4. WNiF Weekly News Feed – Keeping your finger on the pulse from only $99 per edition – over 3,500 subscribers. Subscribe for free.
  5. Featured Article Placement – Get ‘sticky’ on the WNiF home page website from $149 per week.
  6. Commercial Fitness Equipment Supplier Guide – The ‘online expo’ with over 1,200 registered businesses – ‘Premium’ advertising from $149 per month.

Most of our businesses subscribe to a package where we can create a campaign over a 6 or 12-month period with strong brand recognition, prominent positioning and awareness, constant touch points, and repetition all playing a part in the success. Discounts and package deals are available for long-term campaigns.

WNiF Monthly eNewsletter

The WNiF monthly eNewsletter is the industry’s most trusted fitness business resource with thousands of fitness business decision-maker subscribers.

Expect to be reading about the latest technology available from suppliers around the world, new product releases and announcements, promo videos, trade offers and discounts, press releases, and a whole lot more.

The WNiF eNewsletter represents a highly targeted and quick response fitness marketing and advertising platform for any fitness supplier, fitness course provider, fitness franchisor, and those looking to sell their fitness business.

Subscribe to our monthly eNewsletter. Click on the images to view previous editions.


For a full rundown of specs, costs, distribution, deadline dates, and a quick quote click here.

WNiF Weekly News Feed

The WNiF Weekly News Feed currently has around 3000 fitness professional subscribers. (May 2023)

Made up of the 7 newest articles from the website, the Weekly News Feed provides readers with a snapshot of the latest news published on the WNiF website.

The news feed is distributed every Tuesday morning and is designed to be 100% Smartphone and tablet compatible allowing easy flow and reading regardless of what device it is viewed on.

Strictly limited positions are available. Custom packages are available for multiple weeks.

Targeted Email Campaigns

A targeted email campaign differs from the WNiF eNewsletter in two ways. Firstly, all of the content is for your business only (the WNiF eNewsletter features up to 8 suppliers) and secondly, your message is sent to a specific targeted group e.g. gyms & personal training studios in NSW, VIC, and QLD (whereas everyone on the distribution list receives the WNiF eNewsletter).

Suppliers can connect with a specific ‘trade’ audience such as gyms, health clubs, fitness centres, PT studios etc.

Choose your audience – targeted email campaigns are available for the B-2-B market with thousands of registered businesses. For the B-2-C market, we have thousands of Australian health and fitness-conscious consumers in our database for your to connect with.

Click on the links below to view some examples:

Training Sense
Schweppes Australia
Technogym Australia
The Community Network
Star Trac
Australian Fitness & Health Expo

Contact us directly to get a quote on your next campaign.

Banners and Block Advertising

Online banner and block advertising give you the opportunity to tap into a cost-effective means of increasing your brand exposure. Positions are available throughout this site. Strategically placed, you can look to maximise the exposure of your business, campaign, or promotion.

You can see examples throughout the website. With costs starting from as low as $149 per month, we can place a campaign to suit your budget and purpose.

Some examples can be viewed below.

MINDBODY - Strengthen your fitness business
Matrix Fitness Global Banner
Fitness On Demand - Your favourite classes on demand!
Evolt 360 - The Real Measure of Success

Featured Article Placement

For only $249 you can make your feature article ‘sticky’ on the ‘Home‘ page by taking the first and top spots!

This is a great way for your business to retain some longevity with your article. Details on how it all works can be found here.

If you have questions about any of the above or would like to speak to a WNiF Team member, send us a message through our contact page.

Commercial Fitness Supplier Guide

This website would not exist without our relationship with the Australian commercial gym and fitness equipment suppliers. With a steady flow of content coming from those suppliers, it made sense that we build a platform containing a comprehensive guide of all the commercial fitness suppliers available to the fitness business owner community.

The WNiF Commercial Fitness Equipment Supplier Guide contains over 1,200 registered commercial fitness supplier businesses. Showcasing your supplier business to thousands of visitors per month, you know you are reaching your true target ‘trade’ audience with all the relevant information on your range of commercial fitness equipment and supplier products and services to help them make that purchasing decision.

“The WNiF Commercial Fitness Supplier Guide is an “online fitness supplier expo”.

For details on how to list your supplier business contact the WNiF Team via our contact page.
Learn more about creating a Company Profile on the WNiF Supplier Guide.

WNiF Quarterly Digital Magazine

The WNiF digital magazine ran for 26 editions from 2012 to 2019, grinding to a halt as the global pandemic hit the fitness industry.

Fast forward to 2023 and WNiF has come under new management. We intend to relaunch the WNiF magazine at some stage in the future, so stay tuned!

View all past editions of the WNiF Magazine on our Newstand.

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