Author name: WNiF Writing Team

mental health app australia

New Mental Health App Provides Support For Australians

A new mental health app, Supportive Mind, has officially launched as part of a collaboration between global tech leader Infosys and the Mental Health Foundation Australia (MHFA). Designed to improve mental health awareness and offer real-time support, the app gives individuals and mental health first aiders easy access to wellbeing tools at their fingertips. What […]

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soulfit gym branded merch

Merchandising for Gyms: A Smart Strategy for Member Retention in 2025

A few years ago, it wasn’t the norm for gyms to sell things like protein powders and branded t-shirts. Today, gyms are more than just gyms — they’re brands. If you’ve created a community at your gym that makes people feel like they belong, the place where they train becomes a part of their identity.

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fitness sales tips to make business boom

6 Selling Tips To Make Your Business Boom in 2025

Let’s get one thing straight –  selling doesn’t have to feel pushy, sleazy, or awkward. If you’re a gym owner or personal trainer, you’re already in the business of transformation. Now it’s time to transform how you sell. Vanessa from Top Gong Digital Marketing shares six selling tips to make business boom for you. Redefining

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eofy tax time fitness business

Take Advantage Of 2025 EOFY Sale On Commercial Gym & Fitness Equipment

With June 30 fast approaching, fitness business owners across Australia are preparing to wrap up the financial year, which means it’s the perfect time to upgrade your gym setup. There are numerous reputable suppliers with a sale on commercial gym and fitness equipment. Smart investments now could be fully tax-deductible, giving your business a financial

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2025 aqua summit

Book your Spot at the 2025 Aqua Summit

Aqua Summit is back and early bird tickets are available now. This is an exciting opportunity for everyone in the aquatic exercise space for both networking as well as education and development. The 2025 Aqua Summit is scheduled for 18th – 19th October, across two days of immersive learning. What is the 2025 Aqua Summit? The

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install sled track for gym

3 Fitness Products You Should Have In Your Gym in 2025

The Aussie thirst for gym facilities is as strong as ever and the greatest challenge for fitness business owners is retaining members in a highly competitive market. There are some pieces of equipment that you could expect to find in pretty much any fitness centre, such as weight plates, dumbbells and cardio machines, but what

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integrity series affordable cardio with premium features

Hot Deals: Affordable Commercial Cardio With Premium Features

If you thought affordable commercial cardio with premium features wasn’t possible, think again! Leading commercial fitness equipment supplier, Life Fitness Australia has some red hot deals on offer. Quality commercial cardio equipment deals As the end of the financial year approaches, it’s time to ask your accountant about making some purchases for your fitness business.

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jetts fitness ausactive awards winners 2024

Australian Fitness Industry Awards Open Nominations For 2025

The AUSactive National Awards celebrate the incredible work being done across the active health and exercise industry in Australia. Formerly known as the Fitness Australia Awards, they shine a spotlight on both individuals and organisations making a real difference – those leading the way, inspiring, and helping create healthier, more active communities. These prestigious Australian

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importance of exercise for older adults

Exercise as the Key to Independence for Older Adults

Less than a generation ago, turning 40 was thought of as middle aged, and starting a ‘Fitness Over 40’ exercise program would have been shrugged off as a waste of time for it being too late to get in shape. Now, what we think of as ‘middle aged’ or ‘old’ has changed as people live

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life fitness symbio series

Life Fitness Take Premium Cardio Equipment To New Heights

Innovation in the cardio equipment space is competitive and it can be hard to differentiate between brands with a similar price point. The new Symbio™ range from Life Fitness Australia, however, has really shaken up the market with an array of exciting new features. The team from What’s New in Fitness were impressed with the

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FIT house of brands

Introducing The FIT House Of Brands

A new parent company that unifies global fitness brands F45 Training, VAURA Pilates and FS8 has been announced. The launch of FIT (short for Functional Inspired Training) is an exciting moment for the wider fitness community, bringing a variety of exercise and wellbeing modalities under the one umbrella. Here’s what we know so far about

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yohka sports fitness racing

Fitness Racing Continues to Thrive with YOHKA Sports at the Forefront

Obstacle, adventure or fitness racing – whatever you call it, there’s no doubt that people around the world love this dynamic sport. Aussie-born fitness racing brand, YOHKA Sports, recently announced the appointment of Todd Liubinskas as CEO and with the sport gaining serious momentum on a global level, he takes the reigns moving into an

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