MyZone has taken new steps to remain recognised as one of the most ‘relevant’ wearable technologies for the fitness industry, delivering a wearable fitness tracker that shows and rewards effort when you work out. In a new move to stay at the forefront of the industry, MyZone has assembled a ‘thinktank’ of health and fitness professionals to act as an advisory panel to the brand.
How is technology shaping the fitness industry?
As the trend of wearable tech continues to curve upwards, this ability collect mass data could have a positive impact on global health over time. Not only are fitness trackers acting as motivational tools for people to increase their activity levels, but there are more digital options such as sleep trackers and blood glucose monitors that are being embraced by consumers as well.
Who is on the MyZone Advisory Group?
Chaired by David Stalker, who largely contributed to the success of Myzone, the newly appointed advisory panel will help the brand stay abreast of global health and fitness trends, evolving consumer behaviour, changes in regulatory requirements and new developments in the digital and tech space. Access to relevant and diverse perspectives will guide product development and the company’s continued efforts to be a leader when it comes to wearable fitness technology.
The advisory group consists of:
- David Stalker, Chair
- Mike Leveque, EVP Acquisitions, The Bay Company
- Mike Rucker, CDO, Active Wellness
- Josh Rider, President and COO, YouFit Gyms
- Gretchen Collins, Director of Fitness, East Bank Club
- Adam Zeitsiff, CEO, Dominque Dawes Academy
- Luke Andrus CEO, Anytime Fitness Multi-Unit Franchisee
- Cat Kom, Founder and CCO Studio Sweat onDemand
- Michelle Dand, Head of Fitness Product and Programming, David Lloyd Leisure
- John Gamble, Board Advisor, Fitness First Middle East
- Hazel Geary, CEO, The Wave, Bristol
- Steven Ward, Chief Transformation Officer, GO Fit, Spain
Check out these articles:
Why 80% of Personal Trainers Quit Within a Year and How AI Is Fixing It
The fitness industry has a personal trainer problem. Not a talent problem. A system problem. And new AI-driven technology is exposing just how outdated the model really is. Picture this: a newly qualified personal trainer, six months into their first gym role, technically excellent and genuinely passionate about helping people move better. But they are
What Aussie Gym Owners and Fitness Professionals Should Know About Technogym BioStrength
Your members are showing up wanting to do strength training. Most of them have no idea how to do it properly for their goal. They pick a machine, do three sets of ten, scroll their phone during rest, and repeat. The rep range is arbitrary, the rest period is a guess, the tempo is an
Boutique Fitness Trends in 2026 and What They Mean for Australian Studio Owners
New research from boutique fitness management platform bsport surveyed more than 550 studio members globally to find out what drives discovery, loyalty and growth. The findings have significant implications for how Australian fitness businesses operate, market and grow. Running a boutique fitness studio in Australia has never been more competitive. New studios are opening constantly,
What Australian Gym Operators Need to Know About the Peloton Commercial Series
For years, Peloton was the brand that gym owners quietly blamed for pulling members away. The gleaming bike in the spare room. The “I cancelled my membership… I’ve got Peloton now” conversation at the school gate. The pandemic-era darling that turned home fitness into a lifestyle identity. Now Peloton wants to put its equipment on
3 Fitness Products You Should Have In Your Gym in 2025
The Aussie thirst for gym facilities is as strong as ever and the greatest challenge for fitness business owners is retaining members in a highly competitive market. There are some pieces of equipment that you could expect to find in pretty much any fitness centre, such as weight plates, dumbbells and cardio machines, but what
Life Fitness Take Premium Cardio Equipment To New Heights
Innovation in the cardio equipment space is competitive and it can be hard to differentiate between brands with a similar price point. The new Symbio™ range from Life Fitness Australia, however, has really shaken up the market with an array of exciting new features. The team from What’s New in Fitness were impressed with the
Best Practices For Creating Video Content in 2025
Effective video content is the heart and soul of most forms of online communication in today’s fast-paced digital age. From social media to professional platforms, videos are everywhere. And the use of videos is only gaining momentum. It doesn’t matter if you’re a small business owner, a fitness entrepreneur, or a content creator, it’s important to
Driving Growth in Australian Fitness Franchises By Leveraging Technology and KPIs
This article was provided by Jaffrey Ali, Chief Product Officer at FranConnect As Summer approaches, gyms across Australia are experiencing a surge in memberships. Health-conscious individuals, both new and returning, are flocking to fitness centres to prepare for the warmer months. This rising trend presents a golden opportunity for fitness franchises and multi-location gyms to
Is Biohacking The Next Frontier in Client Engagement?
Biohacking is so popular that there’s an entire subreddit devoted to it these days. What is it, and how can you utilise it as a fitness professional to help your clients achieve their goals? In the noisy fitness landscape, trainers are always looking for ways to stand out from the crowd, so is the rise