Franchising continues to drive the growth of the health and wellness industry, and the concepts chasing Asia-Pacific expansion in 2026 look nothing like the boutique studios of a decade ago.
With more than 30 established fitness franchises already competing for space in Australia, we went looking for something different: brands that are either talking openly about Asia-Pacific growth, or building a concept unlike anything currently operating in Australia.
This list skews well away from the traditional gym-and-bootcamp mould: budget mega-gyms, EMS studios, contrast-therapy recovery suites, no-impact HIIT machines and a Japanese hybrid that puts a karaoke booth next to the squat rack. Here’s who’s on our radar.
A note on figures: financial details below come from franchisor marketing materials and third-party franchise-disclosure trackers rather than official Franchise Disclosure Documents, and franchise footprints change quickly. Treat every number as a starting point for your own due diligence, not a final figure. AUD conversions are indicative only, rounded using rates as at 15 August 2026 (US$1 ≈ AU$1.41; £1 ≈ AU$1.91), and will drift from publication.
1. PUREGYM
PureGym is the UK’s #1 gym chain by membership, built on a no-contract, low-cost, 24/7 access model backed by a heavily app-driven member experience (freeze, cancel or rejoin your membership in minutes). Founded in Leeds in 2008, it’s the market leader in the UK and Denmark and the second-largest operator in Switzerland, with 600+ clubs and 2+ million members across six countries via its corporate PureGym Group site. It has never operated in Australia.
SNAPSHOT
- Founding date of company: 2008
- Year international master franchising began: 2021
- Current footprint: 600+ clubs across 6 countries (UK, Denmark, Switzerland, Saudi Arabia, UAE, US), per PureGym’s own corporate franchising page
- Franchise/licence structure: Multi-unit master franchise agreements only, with a minimum development plan of 10 sites required per franchisee
FRANCHISEE FINANCIAL REQUIREMENTS (figures reported for its US “Pure Fitness” franchise arm)
- Total Investment: US$400,000 to US$3,000,000 (AU$564,000 to AU$4,230,000), scaling with the size of the development agreement
- Franchisee Net Worth Requirement: US$2,000,000 (AU$2,820,000)
- Franchisee Liquid Cash Requirement: US$250,000 (AU$352,500)
- Initial Franchise Fee: US$50,000 (AU$70,500)
- Ongoing Royalty Fee: 6% of gross sales, plus 2% marketing contribution, per franchise-disclosure trackers (confirm current terms with franchisor)
WHERE IS PUREGYM HEADED? PureGym’s Middle East master franchisee has been rolling out at pace (20+ clubs across Saudi Arabia and the UAE, targeting 130 across MENA by 2027), and PureGym executives have publicly described “exciting early-stage discussions with potential franchise partners in Asia,” specifically naming Japan, South East Asia, China and India as targets. If that Asian push extends south, PureGym’s high-density, tech-first budget model would land in direct competition with the Anytime Fitness/Jetts/Plus Fitness end of the Australian market, a segment that hasn’t seen a new international entrant in years.
SOURCE PureGym Corporate Franchising, Global Franchise, Yorkshire Post, SharpSheets
2. TITLE BOXING CLUB
Founded by a retired professional boxer, TITLE Boxing Club positions itself as authentic boxing training rather than a “punch a bag as a side workout” HIIT format: members learn real technique rather than a generic circuit. It’s a different proposition to the kickboxing-circuit format that dominates the local boxing-fitness space (9Round, Rumble). Worth flagging up front: the US system has contracted in recent years. Franchise-disclosure analysis shows the network dropped from around 139 outlets to roughly 88 franchised locations (plus a small number of company-owned studios) by the end of 2024, so this is a brand mid-restructure rather than one in unbroken growth mode.
SNAPSHOT
- Founding date of company: 2008
- Year company started franchising: 2009
- Current footprint: ~88 franchised clubs plus a handful of company-owned studios, predominantly US, down from a peak of 139. Confirm current count directly with the franchisor.
- Are master franchise agreements available? Yes
FRANCHISEE FINANCIAL REQUIREMENTS (figures vary between sources; confirm against the current FDD)
- Total Investment: reported as low as US$162,808 and as high as US$665,000 (AU$230,000 to AU$938,000) depending on source and vintage
- Initial Franchise Fee: reported between US$35,000 and US$75,000 (AU$49,300 to AU$105,750) across different listings
- Ongoing Royalty Fee: ~7.5% of gross revenue, plus 1% ad fund, per 2025 FDD-based analysis
WHERE IS TITLE BOXING CLUB HEADED? TITLE signed its first international master franchise deal in 2022, adding nine countries to its roster, including New Zealand, Singapore, Indonesia, Thailand, South Korea and the Philippines. The master franchisee behind the deal specifically cited Asia-Pacific boxing culture as the opportunity. Australia isn’t named yet, but with New Zealand locked in and a stated APAC growth thesis, it’s a logical next step, provided the US system stabilises first.
SOURCE Franchising.com, Franchise Chatter (2025 FDD analysis), Franchise Breakdown
3. BODYSTREET
Germany’s #1 EMS (Electrical Muscle Stimulation) training franchise: a 20-minute, once-a-week, personal-trainer-led workout that layers electrical impulses over bodyweight movement for a full-body session. No cardio machines, no free weights, no big-box footprint (studios can run from around 800 sq ft). 300+ studios across 7 countries.
SNAPSHOT
- Founding date of company: 2007
- Year company started franchising: 2009
- Current footprint: 300+ studios across 7 countries, primarily Germany, Austria, Italy and the UK, with a confirmed studio already trading in Indonesia
- Are master franchise agreements available? Yes
FRANCHISEE FINANCIAL REQUIREMENTS (UK figures, per British Franchise Association listing)
- Initial Licence Fee: £19,500 (AU$37,250)
- Total Start-Up Investment: £59,950 + VAT (AU$114,500 + VAT)
- Ongoing Management Service Fee: 9% of gross annual turnover
- Reported breakeven: within 6 months, per franchisor guidance
WHERE IS BODYSTREET HEADED? Bodystreet is already operating in Indonesia, its first confirmed foothold in South-East Asia. There’s no confirmed Australian move on record, but no dedicated EMS-studio franchise has ever launched here at scale, and the tiny-footprint, low-overhead model suits both CBD fringe and suburban strip locations.
SOURCE British Franchise Association, Bodystreet UK franchise site, Indonesia Franchise Association
4. RIZAP / CHOCOZAP
RIZAP is Japan’s best-known personal training brand: a “results guaranteed” data-driven program built around medical-institution partnerships, individual coaching and diet tracking. Its newer sub-brand, chocoZAP, flips the model entirely: an ultra-low-cost (~AU$28/month), unmanned 24/7 “convenience gym” that bundles basic training equipment with karaoke booths, nail-printing machines, laundry facilities and massage chairs, with subsidised access to full-body MRI/CT/ultrasound screening through partner clinics (the scans themselves happen off-site, not inside the gym). It’s already Japan’s fastest-growing gym chain by location count.
SNAPSHOT
- Founding date of company (RIZAP): 2012
- chocoZAP launched: 2022
- Domestic footprint: 2,000+ locations across Japan, per RIZAP Group’s own investor reporting
- Overseas footprint: live in Hong Kong, Taiwan, Singapore and (from June 2026) Malaysia, with a stated target of up to 150 overseas locations by March 2027
- Franchise status: chocoZAP began formal domestic franchise deployment during FY2025. Overseas growth to date has run through company-operated and joint-venture openings rather than a published international franchise fee structure.
FRANCHISEE FINANCIAL REQUIREMENTS
- Not yet published for international markets. chocoZAP’s franchise program is newly launched domestically, with overseas openings so far company-led.
WHERE IS RIZAP/CHOCOZAP HEADED? RIZAP’s founder previously told Bloomberg the group intended to expand personal training into “South Korea, Australia, Canada, Germany and the UK.” That specific push stalled, but the group’s growth engine has since shifted decisively to chocoZAP. RIZAP’s own FY2026 reporting confirms the company opened its first Singapore store in March 2026 and its first Malaysian store in June 2026, explicitly naming Hong Kong, Taiwan, Singapore and Malaysia as its overseas markets so far, with company leadership also flagging India and South East Asia as future targets. Australia isn’t named in current company materials, but the pace of new-market entries (four overseas markets opened inside roughly three years) makes it one of the fastest-moving brands on this list.
SOURCE IBTimes JP (June 2026), Nikkei Asia, RIZAP Group FY2025/26 investor briefings, Bloomberg/BNN Bloomberg (historical)
5. RE:SET BY PURE
A new recovery and “hyper wellness”-style studio concept from Pure Group, the operator behind Pure Yoga and Pure Fitness clubs across Asia and the US. Re:set blends movement prep, passive recovery therapies (contrast therapy, compression, infrared) and proprietary diagnostics into a single studio format, positioned to sit alongside or independent of Pure’s existing club network. First studio opened in Hong Kong in July 2025, after roughly 18 months of development.
SNAPSHOT
- Founded: 2025
- Current footprint: First flagship trading in Hong Kong, with further studios in development
- Franchise status: Founders have explicitly positioned the concept for standalone expansion, integration into Pure’s existing network, and global franchising
FRANCHISEE FINANCIAL REQUIREMENTS
- Not yet published. The concept is pre-franchise-rollout at time of writing.
WHERE IS RE:SET HEADED? This is the standout wellness pick on this list. Unlike the mostly US-based sauna/cold-plunge franchises now flooding that category, Re:set was built by a team with direct Asia-Pacific operating experience (its founders previously scaled Pure Group’s sales and development functions across the region), and the brand has named global franchising as a specific growth channel from launch, not an aspiration bolted on after US saturation. Worth watching closely as the first cohort of franchise territories gets announced.
SOURCE Athletech News
6. HOTPOD YOGA
One of Europe’s largest franchised yoga brands, and a different real-estate model to most competitors: rather than building a permanent heated studio, Hotpod Yoga installs a patent-protected inflatable, heated 20-person pod inside otherwise ordinary commercial space. Hot vinyasa flow classes, more recently expanded into “Sleep Sessions” (sleep-inducing, gently heated yoga) and at-home Minipods.
SNAPSHOT
- Founding date of company: 2012
- Current footprint: 50+ franchise partners across 7 countries, alongside Hotpod’s own London operations
- Are territories protected? Yes
FRANCHISEE FINANCIAL REQUIREMENTS
- Initial Franchisee Fee: £17,500 + VAT (AU$33,400 + VAT) for the pod kit and one week of training at Hotpod’s London HQ
- Total Investment: reported in the region of £50,000 to £150,000 (AU$95,500 to AU$286,500) depending on site fit-out. Confirm current figure directly, as this is sourced from a third-party listing rather than Hotpod’s own materials.
- Ongoing Fee: monthly revenue share (percentage not publicly disclosed)
WHERE IS HOTPOD YOGA HEADED? Co-founder and CEO Max Henderson has spoken about the brand pursuing “larger international expansion” and bigger territory deals rather than the one-or-two-studio approach it used for earlier markets. No Australia-specific comment on record, but the pod format solves a real problem for operators here: it can go into raw, low-cost industrial or retail space without a permanent hot-yoga studio build-out.
SOURCE Bluebox CFG interview with Max Henderson, Hotpod Yoga franchise materials, OriGym, Heels Agency
7. TRIB3
A UK-founded “volume boutique” HIIT concept, built around three zones (Treadmills, Resistance and Intensity) designed to combine the community feel of boutique fitness with the capacity of a bigger-format gym (40+ spots per session). Studios are built on a flexible, tiered spec so franchisees can scale their fit-out to their site and budget, and larger locations add a full protein-mixology bar. Underpinned by proprietary heart-rate tracking and gamified in-studio tech, TRIB3 has also tried some unusual marketing moves, including opening a store inside the fitness metaverse in 2022.
SNAPSHOT
- Founding date of company: 2016
- Year company started franchising: 2018
- Current footprint: Studios across 7 countries (UK, Spain, Republic of Ireland, Finland, Netherlands, Belgium, China), with Spain now its fastest-growing market via a dedicated master franchise agreement
- Are master franchise agreements available? Yes
FRANCHISEE FINANCIAL REQUIREMENTS
- Initial Franchisee Fee: £35,000 (AU$66,850)
- Total Investment: reported from around £59,000 up to £170,000+ (AU$112,700 to AU$324,700+) depending on studio tier and location. Figures are several years old in some listings, so confirm current terms directly.
- Reported breakeven: as fast as 2 months in one cited case study
WHERE IS TRIB3 HEADED? No Australia-specific statement on record. This one makes the list on concept alone, the same basis as Hotpod Yoga. TRIB3 has repeatedly described “advanced discussions” on new territories and is targeting 10 further openings by 2027, and its blend of big-capacity studio economics with boutique-style community and a revenue-generating bar/retail layer is a different commercial model to anything currently operating here.
SOURCE Tribute Brands (Jan 2026), Global Franchise, Franchise Direct UK, Franchise-UK.co.uk
8. HITSONA
A UK-founded, no-impact strength franchise built entirely around a patented HIT (High Intensity Training) machine: 80+ exercises targeting all major muscle groups, 25-minute small-group sessions. The franchisor cites University of Ulster testing showing an 80% reduction in delayed-onset muscle soreness compared to conventional resistance training, a franchisor-reported claim we haven’t independently verified against the underlying study. Deliberately positioned for people who find traditional gyms intimidating or physically inaccessible, rather than competing head-on with HIIT or strength studios.
SNAPSHOT
- Studios operating in: 7 countries, with 32+ additional studios sold and preparing to open (as reported by the franchisor)
- Studio hours: under 25 hours per week (low-labour operating model)
- Are master franchise agreements available? Enquire directly. Currently expanding via direct franchise sales.
FRANCHISEE FINANCIAL REQUIREMENTS
- Total Investment: from £30,000 (AU$57,300), or from £15,000 (AU$28,650) via Hitsona’s joint-venture entry route, per current franchisor materials
- Reported breakeven: as fast as 3 months in several recent studio openings, per franchisor case studies
- Reported revenue potential: £190,000+ per year (AU$362,900+), per franchisor materials, not independently verified
WHERE IS HITSONA HEADED? No Australia-specific statement on record, but Hitsona has gone from a single UK studio to seven countries in under a decade, and its “low/no competition” positioning is accurate locally: nothing operating in Australia today offers a patented no-impact machine circuit at this price point and footprint.
SOURCE Franchise Direct UK/IE, Hitsona franchise materials
A quick word on how this list was built…
At the time of publication, we could find no evidence that any of these eight brands operates a branded location in Australia, though franchise footprints move fast, and directories can lag real-world openings, so treat that as a snapshot rather than a guarantee.
Some brands, including PureGym, TITLE Boxing Club, and RIZAP/chocoZAP, have made explicit public statements about Asia-Pacific or (historically, in RIZAP’s case) Australian expansion. Bodystreet and Re:set by Pure have already landed in nearby APAC markets (Indonesia and Hong Kong respectively) without yet reaching Australia. The final two, Hotpod Yoga and Hitsona, made the cut on concept alone: different formats to anything currently trading here, even without a confirmed Australian signal. TRIB3 joins them on the same basis: it’s a different studio format to anything trading locally, even though it hasn’t made any public comment on Australia specifically.
As always, we’d recommend anyone chasing a master franchise opportunity go direct to the franchisor, request the current Franchise Disclosure Document, and do full due diligence. Plans change fast in this sector, and “looking at Asia” doesn’t always translate to “landing in Australia.”
Australian Fitness Franchise Guide: The What’s New in Fitness Suppliers Guide includes a The What’s New in Fitness Suppliers Guide features a growing Fitness Franchise category, including 9Round, Plus Fitness and Snap Fitness among others.
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