Whether you want to expand your personal training business or own your own gym, buying a franchise can be an easy, faster and more cost-effective way to grow your business and achieve your goals and vision. Whether you want to offer the convenience of 24/7 access, or go for something more specific like small communities or women’s weight loss, here are some of the franchises that could be a best fit for your business.
Finding the right fitness franchise
ANYTIME FITNESS
One of the big daddies of 24/7 gym franchises, Anytime Fitness has grown to include 369 clubs since its Australian inception in November 2008. Ranked as one of the top low-cost franchise options available, and with around 2,200 clubs globally, the business model works like a well-oiled machine. The business model provides the key components you need to run a successful business and Franchisees are given assistance with finding the location and property, and in-house architects and designers help with the club layout.
The stand out is the security system. The use of the exclusive access software, security and surveillance technology enables clubs to reduce their staffing needs and provide a safe environment using closed circuit televisions and personal safety devices.
The deal:
- Proven concept and quality systems
- Sales and marketing tools
- Affordable investment
- World-class support via email and phone
- Simple set-up process
- Use of an exclusive access system to operate safe and secure clubs
For more info: www.anytimefitness.com.au
F45 TRAINING
Business partners Rob Deutsch and Luke Istomin are behind the F45 Training (Functional 45 Minute Training) group-training phenomenon that promises to burn fat and build muscle.
Based on two styles of classes: interval cardio and strength training, the functional training work out has been proven to burn up to 800 calories in just 45 minutes. The F45 Training system is structured and sold as a License rather than a franchise, offering Licensees maximum flexibility in tailoring pricing, programming, marketing and advertising to clientele and demographics. Alongside providing Licensees with inexpensive but premium indoor functional fitness equipment to outfit their premises, the F45 system can be implemented with just two instructors (one of which doubles as a manager). Written by Luke, the workouts are based on his experience of quickly getting celebrity clients in shape. Workouts are innovative and always changing to eliminate boredom.
The deal:
- Low cost model with a start-up of $40,000 for equipment
- Accounting, booking, client management and payment systems in place
- Membership based, selling up to 175 memberships
- Sound income as can charge members up to $280/mth
- Strong brand with very few staff/li>
For more info: www.f45training.com
FITNESS ENHANCEMENT PERSONAL TRAINING
Marketed as providing an alternative to the ‘big gyms’, Gold Coast based Fitness Enhancement Personal Training attract a client base that want to tackle their fitness goals minus the fanfare mainstream gyms attract. Founder, Scott Hunt, has been named a finalist in the 2014 Gold Coast Young Entrepreneur of the Year.
Offering private Studio and Mobile training franchises, the one-on-one, small group training (max. 6) and Kickboxing Boot Camp classes (less than 10), can be done anywhere the client requests: workplace, home or park. The selling point is client retention through offering a personalised service (getting to know clients and transforming their lives), and innovative training sessions that keep clients coming back. Gold Coast and Brisbane have the bulk of the franchises, as well as select areas in Melbourne. Territories are either company owned and run by staff or owned by franchisees.
The deal:
- Your own territory of 40,000 people
- Big budget marketing focused on getting clients
- A support team that’ll take calls and book new sessions
- Low overheads and expenses compared to other models
- Studio and Mobile franchises available
For more info: www.fitnessenhancement.com
HEALTHY INSPIRATIONS
Healthy Inspirations is a unique business that fills the gap between the fitness industry that does not prescribe individual diets and the weight loss industry that does not deliver fitness.Integrating three strategies for effective and sustainable weight loss: individual diet development, high-frequency face-to-face diet coaching and supervised resistance based exercise.
The program has now helped over 8,000 female members lose over 150,000 kg – most 35-65. The program and franchisee support system has been developed by a team of marketing, fitness and diet experts. The on-location training school and support systems enable a committed franchisee to learn the systems to succeed.
The deal:
- Low franchise entry fee & capital requirement
- Extra retail profit from protected products
- On-location training school
- Training supplemented with online training portal
- NEW! Ability to have satellite weight loss locations
For more info: www.healthyinspirations.com.au
IFEELGOOD 24/7
The ifeelgood 24/7 brand delivers a unique fun and fresh approach to health and fitness with funky and upbeat marketing and genuine and caring community-based ethos.
“The ifeelgood 24/7 brand delivers a unique fun and fresh approach to health and fitness with it’s funky and upbeat marketing and genuine and caring community based ethos.”
The business model has been developed using extensive industry experience and compehensive data analysis, and delivers proven results assisted by the low-cost start-up, three-phase induction process, automated systems, and the ongoing training, support, advice and guidance provided to Franchisees.
Support in all aspects of the business including the fit-out, marketing, recruitment and leasing, provides the Franchisee with extensive knowledge and training. Opportunities are currently available in all states and territories.
The deal:
- Start up support
- Access to a highly innovative and experienced management team
- Comprehensive business systems
- Real customer solutions
- Exceptionally strong identity and branding
- Cutting-edge IT business support tools
For more info: www.ifeelgood247.com.au
JETTS
Open a new club, buy an existing club or kick off in a new country, the Jetts world is your oyster, so to speak. Launched in 2007, the home-grown 24/7 chain offers a ‘low members fee and a no-contract club’ model. With 250 clubs across Australia and New Zealand, and one further afield in The Netherlands, Jetts has a strong foothold in the 24/7 market.
The model offers the option to run the business as a semi-passive investment where Franchisees only need to spend between five to 10 hours each week supporting the club manager, enabling owners to keep their day job or have time for other investments. Expect support for monthly marketing campaigns including print, radio and digital, and after hours support.
The deal:
- Semi-passive investment
- Westpac accredited funding for qualified Business Owners
- Strong support and guidance
- 5-day induction training
- Access to marketing tools
For more info: www.jetts.com.au
PLUS FITNESS
Plus Fitness offers two Business Franchise Models: Plus Fitness Health Club and Plus Fitness 24/7. The Plus Fitness Health Club operates as a traditional gym offering group fitness and occasionally other facilities such as a swimming pool, and the 24/7 clubs offer around the clock access. Operating for over 16 years, the company has won several accolades, including the most recent, SmartCompany’s ‘Top Franchise 2013.’
The fully integrated fitness franchising business model and systems includes all gym equipment, aesthetic fit-out, signage, access control and marketing. Franchisees are given support and direction with the implementation of individually tailored strategies to improve business as well as fail-proof sales and marketing strategies, tools and material. Territories are available across Australia, and either master Franchisees or Equity Partners are required to drive continued growth through the brand internationally.
The deal:
- A low level start up cost
- Fast breakeven
- Low staffing
- Fully integrated business model
- State-of-the-art automated entry systems/24 hour security
For more info: www.plusfitness247.com.au
TRUE BLUE LIFE & FITNESS
This newest franchise model is designed for gyms servicing small communities with populations of less than 10,000 people.
True Blue Life & Fitness is built on the premise that those in rural areas should not miss out on access to modern fitness facilities, professional support and the convenience of 24-hour access.
“True Blue Life & Fitness is built on the premise that those in rural areas should not have to miss out on access to modern fitness facilities, professional support and the convenience of 24-hour access.”
Catering for schools, sporting clubs, elite athletes, youth services, local disability services and older adults, the business offers a diverse range of health and fitness services. The concept embraces the delivery of personal support and development specific to client needs.
The relatively low-cost investment of less than $90,000 includes all you need to run a successful business.
The deal:
- Affordable start-up investment
- Exclusive operating territory
- Few overheads and requires no experience
- Finance available for specialised equipment
- Initial four week and ongoing training
- Ongoing support
For more info: www.truebluefitness.com
VISION PERSONAL TRAINING STUDIO
An industry mainstay, Vision Personal Training Studio (VPTS), you could say, has been around since before the explosion of personal training, as we presently know it.
Starting out with one studio in Caringbah (Sydney) in 2001, the rapid growth of VPTSs since it began franchising in 2004 has been impressive.
Providing clients with a personalised service in an intimate non-threatening environment, the tried and tested custom-built exercise and nutrition software programs, ensure clients achieve results quickly and maintain them long-term.
Offering 30 or 60-minute one-on-one personal training sessions, clients can also use the facilities for their own personal workouts. Territories are currently available in NSW, QLD and VIC with future plans to expand to Perth, South Australia and New Zealand.
The deal:
- A small upfront start-up investment
- Designed to have small overheads
- Provided with upfront business training and ongoing support
For more info: www.visionpt.com.au
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