With June 30 fast approaching, fitness business owners across Australia are preparing to wrap up the financial year, which means it’s the perfect time to upgrade your gym setup. There are numerous reputable suppliers with a sale on commercial gym and fitness equipment. Smart investments now could be fully tax-deductible, giving your business a financial edge while boosting your facility’s appeal. Here’s why it matters and where to find some great end of financial year (EOFY) deals.
Why EOFY Is a Smart Time to Buy Commercial Gym Equipment
Tax deductible purchases or asset write-offs are a great way to reduce your taxable income and put more money back into your business. Depreciating assets (that is, assets that would be expected to decline in value over their lifetime) can be claimed as a tax deduction over several years. As a fitness business owner, depreciating assets could potentially include equipment, vehicles, computers and furnishings. Instant asset write-offs are another option for eligible purchases, where the business owner can claim the total cost of the asset against the taxable income in that financial year. Keep reading for more information on instant asset write-offs for small businesses.
By reducing taxable income, there are funds available to reinvest back into the business, driving growth and increasing the chance of future success.
The Instant Asset Write-Off For Small Businesses
Did you know that small businesses can deduct the full cost of depreciating assets costing less that $20,000? The “instant asset write-off” has been around for a while and up until a few years ago, it was capped at $1000. In a move to support small businesses through the global pandemic, the limit was raised to $20,000. Realising the need to continue supporting Aussie small businesses, the government has continued extending this tax benefit. So, what does this mean exactly?
Small businesses with an aggregated turnover of less than $10 million can claim a tax deduction for the full cost of eligible depreciating assets up to $20,000 that are used or installed between July 1st 2024 and June 30th 2025. This can significantly reduce your taxable income for the financial year.
Aussie Fitness Equipment Suppliers With EOFY Deals
Check out these premium quality commercial gym equipment suppliers that have lined up some sizzling EOFY deals for fitness businesses:
COMPOUND FITNESS
- 50% Off Customised Gym Turf: Pimp your gym floor with premium quality custom turf. With 20 colours to choose from and custom designs available, you can create a sled track, functional zone, or just add a touch of colour to emphasise your branding.
- Save up to 60% on Fitness Equipment Storage. Compound Fitness has a massive range of barbell and dumbbell racks, weight plate trees and modular racking.
- Up to 50% off rigs, racks, functional equipment and free weights. Step up your strength training zone with a durable, commercial grade rig and, a suite of attachments and the barbells to boot.
Check out the full range of EOFY deals at Compound Fitness.
Offer starts 23.05.2025 at 2:00 PM AEST, ends 03.07.2025 at 11:59 PM AEST.
The Functional Half Cage from Compound Fitness is 50% off.
Custom Gym Turf from Compound Fitness is now 50% off.
LIFE FITNESS
- Reduced to clear Insignia Series pin-loaded machines. With strength training on the rise, especially among females, pin-loaded machines are a safe and effective way for your members to train from absolute beginners to the more experienced.
- Serious discounts on premium quality Insignia Series cardio equipment with Discover SE3 HD consoles. Is your cardio area looking tired? Trade up to the modern, high-tech Insignia Series and add a touch of premium to your cardio zone.
- Huge Stock Clearance – Save Big on Brand New Commercial Equipment
Life Fitness Australia are clearing out premium gear at unbeatable prices. Boost your gym floor with brand new equipment – reduced to clear. Shop online and score the best deals before they’re gone!
FIRST AID KITS AUSTRALIA
- Massive savings on defibrillators. This could be the best investment you ever make. With cases of sudden cardiac arrest, early defibrillation and CPR are crucial for increasing survival rates. For every minute that passes without defibrillation, the chance of survival decreases by 10%. There are defibrillators up to 70% off right now. Visit the First Aid Kits Australia website to see the range of deals.
Tips for making the most out of EOFY deals in 2025
- Talk to a professional! Your accountant is the best source of information to discuss your individual business needs and any specific tax deductions.
- Think long term. What will serve your business over the next few years or give you a return on investment by allowing you to grow?
- Act fast. Time is ticking and the June 30 deadline is approaching. Great deals won’t last and you don’t want to miss out! (Having said that, get cracking with your research so you know you’re making an informed purchase).
Don’t let the 2025 financial year pass you by without making the most of it. Whether you’re upgrading a few key machines or refurbing an entire studio, now’s the time to act. The right investments today can pay off in member retention — and on your next tax return.
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