WNiF Launch New Website

This month, we’re proud to launch the new-look What’s New in Fitness website. The disruption of the Aussie fitness industry that was brought on by the coronavirus pandemic brought the WNiF platform to a halt and lead to the management team focusing on other life challenges and professional opportunities. Despite being parked for a period, the WNiF digital media channel is back, under new management, and poised for new connections and development. We are excited to officially launch the new website in the lead-up to the AusFitness Expo in Sydney later this month.

ausfitness expo 2024

So, what’s changed?

We’ve updated the site to a much newer theme and changed the overall layout, with the intention of improving speed, ease of navigation, and search engine performance. You’ll experience a fresher, cleaner-looking homepage and hopefully, be able to find the content that interests you most with less fuss.

We’re working to consolidate the existing content into better-organised categories and update old articles with new information and resources.

The WNiF quarterly digital magazine which saw 26 editions distributed across the industry is still on pause for now. We’re hoping to relaunch the magazine in the future, but for now, we want to focus our attention on optimising the website and creating great new content for our audience there.

This month, we are restarting the weekly newsfeed and the monthly e-newsletter will drop into the inboxes of our subscribers again from May 2023.

wnif new website 2023

What hasn’t changed?

What’s New in Fitness is a powerful advertising platform for suppliers to the Australian fitness industry. Our platform is host to a whopping 900 industry-specific suppliers and connects directly with thousands of fitness industry decision-makers every month.

Our social media pages on Facebook and Instagram are live and active again and we are looking at creating some awesome content on our YouTube channel in the near future.

WNiF exists to provide a direct and uncluttered communication channel between suppliers and fitness business professionals. The platform was created for the industry, by the industry. As the new WNiF management team, we are keen to connect with you, the industry, to ensure we are providing a valuable resource for you. If there’s something you’d like us to cover, or you have something to contribute to our readership, we’d love to hear from you.

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