In an exciting move for future franchisees, Viva Leisure – one of Australia’s biggest operators in the fitness and leisure industry – has made a strategic investment in Boutique Fitness Studios to grow some of the world’s most iconic fitness brands on home soil. What could this mean for the Aussie fitness industry having Boutique Fitness Studios and Viva Leisure join forces?
Who are Boutique Fitness Studios?
Founded by Australian brothers-in-law Matt Gordin and Brendan James, Boutique Fitness Studios (BFS) holds the Australian Master Franchise to Xponential Fitness-owned brands such as Rumble Boxing, CycleBar, Club Pilates, and StretchLab. These fitness franchises have proven to be some of the US’s hottest trends, gaining celebrity endorsement and generating lots of attention.
The brands under the BFS umbrella have proven, so far, to be solid business decisions. Currently, BFS has sold 106 licenses across the four brands with several studios set to open before the end of the year. They are also about to launch in New Zealand with big plans for 2025 both in New Zealand and on home soil.
Investment from Viva Leisure
BFS and Viva Leisure: A Perfect Partnership
Exciting things are afoot for everyone involved in this latest collaboration, allowing BFS to continue their brand expansion mission and increase their support for franchisees. Some of their first moves include rebranding Viva’s Rebalance studios into Club Pilates, which will increase the brand’s Australian footprint. “I couldn’t be happier,” said BFS CEO Matt Gordin. “This partnership will allow us to continue to grow our team to support our franchisees. The synergies and platform that Viva brings will help drive our brands forward and our studios to grow stronger and more profitable.”
The benefits will be felt on all sides, with the investment opening up a new market for Viva technologies such as Viva Pay. “The Australian market is an important strategic region for Xponential’s brands and we look forward to seeing this drive further growth,” said President of International at Xponential, Bob Kaufman.
For more information on franchisee opportunities across any of the BFS portfolio, visit their website.
Check out these articles:
Book your Spot at the 2025 Aqua Summit
Aqua Summit is back and early bird tickets are available now. This is an exciting opportunity for everyone in the aquatic exercise space for both networking as well as education and development. The 2025 Aqua Summit is scheduled for 18th – 19th October, across two days of immersive learning. What is the 2025 Aqua Summit? The
Exercise as the Key to Independence for Older Adults
Less than a generation ago, turning 40 was thought of as middle aged, and starting a ‘Fitness Over 40’ exercise program would have been shrugged off as a waste of time for it being too late to get in shape. Now, what we think of as ‘middle aged’ or ‘old’ has changed as people live
Life Fitness Take Premium Cardio Equipment To New Heights
Innovation in the cardio equipment space is competitive and it can be hard to differentiate between brands with a similar price point. The new Symbio™ range from Life Fitness Australia, however, has really shaken up the market with an array of exciting new features. The team from What’s New in Fitness were impressed with the
Introducing The FIT House Of Brands
A new parent company that unifies global fitness brands F45 Training, VAURA Pilates and FS8 has been announced. The launch of FIT (short for Functional Inspired Training) is an exciting moment for the wider fitness community, bringing a variety of exercise and wellbeing modalities under the one umbrella. Here’s what we know so far about
Fitness Racing Continues to Thrive with YOHKA Sports at the Forefront
Obstacle, adventure or fitness racing – whatever you call it, there’s no doubt that people around the world love this dynamic sport. Aussie-born fitness racing brand, YOHKA Sports, recently announced the appointment of Todd Liubinskas as CEO and with the sport gaining serious momentum on a global level, he takes the reigns moving into an
MyZone Appoints Advisory Group On Wearable Technology
MyZone has taken new steps to remain recognised as one of the most ‘relevant’ wearable technologies for the fitness industry, delivering a wearable fitness tracker that shows and rewards effort when you work out. In a new move to stay at the forefront of the industry, MyZone has assembled a ‘thinktank’ of health and fitness
ExPRO Fitness Expo Perth 2025
It’s official… ExPRO Fitness is back in Perth for 2025! Singapore’s leading fitness education and events platform debuted in Western Australia with a two day event in November 2024. The success of the 2024 Summit and Festival has led ExPRO to announce that there will be a 2025 event in Perth with dates still to
Driving Growth in Australian Fitness Franchises By Leveraging Technology and KPIs
This article was provided by Jaffrey Ali, Chief Product Officer at FranConnect As Summer approaches, gyms across Australia are experiencing a surge in memberships. Health-conscious individuals, both new and returning, are flocking to fitness centres to prepare for the warmer months. This rising trend presents a golden opportunity for fitness franchises and multi-location gyms to
A Dietitian Explains The Nutritional Needs Of Men Vs Women
Do men and women really have different nutritional needs? A question asked by many, that countless different experts have provided answers to. As humans, we all require a range of macro- and micro-nutrients to provide us with essential nutrition, however your assigned sex at birth is just one factor to consider when thinking about how