Article written by Mish Wright. Let’s clear this up right away: the pelvic floor is a muscle. Like any other muscle in the body, it can get weak and dysfunctional, it can be too tight and dysfunctional, and here’s the good news – it can get stronger at any age or stage of life. But
The Muscle Trainers Forget: Coaching The Pelvic Floor Safely Read More »
Updated August 2026. As a fitness professional, you already know that real results go beyond the gym floor. While strength training, conditioning, and movement are powerful tools, your clients’ health outcomes are often shaped just as much by what happens outside their workouts – nutrition, sleep, stress, and lifestyle habits. That’s why the Doctors For
Are You Going To The Doctors For Nutrition Lifestyle Medicine Conference 2026? Read More »
A new mental health app, Supportive Mind, has officially launched as part of a collaboration between global tech leader Infosys and the Mental Health Foundation Australia (MHFA). Designed to improve mental health awareness and offer real-time support, the app gives individuals and mental health first aiders easy access to wellbeing tools at their fingertips. What
New Mental Health App Provides Support For Australians Read More »
A few years ago, it wasn’t the norm for gyms to sell things like protein powders and branded t-shirts. Today, gyms are more than just gyms — they’re brands. If you’ve created a community at your gym that makes people feel like they belong, the place where they train becomes a part of their identity.
Merchandising for Gyms: A Smart Strategy for Member Retention in 2025 Read More »
With June 30 fast approaching, fitness business owners across Australia are preparing to wrap up the financial year, which means it’s the perfect time to upgrade your gym setup. There are numerous reputable suppliers with a sale on commercial gym and fitness equipment. Smart investments now could be fully tax-deductible, giving your business a financial
Take Advantage Of 2025 EOFY Sale On Commercial Gym & Fitness Equipment Read More »
Aqua Summit is back and early bird tickets are available now. This is an exciting opportunity for everyone in the aquatic exercise space for both networking as well as education and development. The 2025 Aqua Summit is scheduled for 18th – 19th October, across two days of immersive learning. What is the 2025 Aqua Summit? The
Book your Spot at the 2025 Aqua Summit Read More »
The Aussie thirst for gym facilities is as strong as ever and the greatest challenge for fitness business owners is retaining members in a highly competitive market. There are some pieces of equipment that you could expect to find in pretty much any fitness centre, such as weight plates, dumbbells and cardio machines, but what
3 Fitness Products You Should Have In Your Gym in 2025 Read More »
If you thought affordable commercial cardio with premium features wasn’t possible, think again! Leading commercial fitness equipment supplier, Life Fitness Australia has some red hot deals on offer. Quality commercial cardio equipment deals As the end of the financial year approaches, it’s time to ask your accountant about making some purchases for your fitness business.
Hot Deals: Affordable Commercial Cardio With Premium Features Read More »
The AUSactive National Awards celebrate the incredible work being done across the active health and exercise industry in Australia. Formerly known as the Fitness Australia Awards, they shine a spotlight on both individuals and organisations making a real difference – those leading the way, inspiring, and helping create healthier, more active communities. These prestigious Australian
Australian Fitness Industry Awards Open Nominations For 2025 Read More »
Less than a generation ago, turning 40 was thought of as middle aged, and starting a ‘Fitness Over 40’ exercise program would have been shrugged off as a waste of time for it being too late to get in shape. Now, what we think of as ‘middle aged’ or ‘old’ has changed as people live
Exercise as the Key to Independence for Older Adults Read More »
Innovation in the cardio equipment space is competitive and it can be hard to differentiate between brands with a similar price point. The new Symbio™ range from Life Fitness Australia, however, has really shaken up the market with an array of exciting new features. The team from What’s New in Fitness were impressed with the
Life Fitness Take Premium Cardio Equipment To New Heights Read More »
A new parent company that unifies global fitness brands F45 Training, VAURA Pilates and FS8 has been announced. The launch of FIT (short for Functional Inspired Training) is an exciting moment for the wider fitness community, bringing a variety of exercise and wellbeing modalities under the one umbrella. Here’s what we know so far about
Introducing The FIT House Of Brands Read More »
