It’s 9pm. You’ve coached since 5:30am, and there’s still a stack of invoices to reconcile, three Instagram posts to write and a dozen unanswered enquiries in the inbox. Sound familiar? Most gym, studio and PT business owners got into fitness because they love coaching people, not chasing Xero entries or learning Meta Ads Manager. Yet
What to Outsource in Your Fitness Business (And What You Never Should) Read More »
Knowing how to write a media release is one of the most cost-effective marketing skills a fitness business owner can learn. A single story in your local paper, a trade publication or a national outlet can bring in more members than months of paid ads. The challenge is getting noticed. Journalists receive hundreds of pitches
How to Write A Media Release That Grabs Attention Read More »
inLIFE Wellness opened franchise applications to the public for the first time since launching in 2019, a milestone for a boutique wellness network that has grown to 60 studios across Australia and the United States without any franchise marketing. Founder Scott Capelin, who has spent 25 years building and operating fitness businesses, built the model
Sport England’s Active Lives Adult Survey found that one in five people live with a disability, and that group is almost twice as likely to be physically inactive as the general population, with the gap widening further for people with multiple impairments. The picture in Australia isn’t dramatically different. Two products on our radar this
Inclusive Gym Equipment: Are You Ready to Be First? Read More »
Updated 27 September 2026: Zoo Fit Mandurah is now open, Clarkson has followed, and Port Kennedy and Albany are next. This article was first published on 28 May 2026 when Viva Leisure announced the brand. Zoo Fit, the value gym brand from ASX-listed Viva Leisure, has opened its second Western Australian club in Mandurah. The
Zoo Fit Australia: Viva Leisure’s Low-Cost Gym Brand Expands Across WA Read More »
Most fitness franchises spend their first few years finding their footing. J.I.M (Joy in Movement) spent its first three years selling out. Since opening its debut studio in Glenhaven, Sydney in July 2023, the infrared-powered, 30-minute workout brand has sold more than 80 territories across New South Wales, Queensland, Victoria and the ACT. There are
How a Cronulla-Born Brand Sold 80+ Territories Across Australia Read More »
A landmark partnership between Technogym and World Athletics is turning connected treadmills into a global competitive stage, and Australian fitness centres have a front-row seat. Running is already Australia’s most accessible sport. Parkrun draws tens of thousands of participants every Saturday morning. City2Surf sells out in minutes. Fun runs fill up months in advance. Australians
Franchising continues to drive the growth of the health and wellness industry, and the concepts chasing Asia-Pacific expansion in 2026 look nothing like the boutique studios of a decade ago. With more than 30 established fitness franchises already competing for space in Australia, we went looking for something different: brands that are either talking openly
8 Fitness Franchises That Could Come To Australia Read More »
Interview conducted July 2026. Everyone in the fitness industry has an opinion on what’s trending. Fewer people are in a position to say where the money is going. Shaun Krenz is one of them. As co-founder of AusFitness Expo and AusFitness Industry, he spends most of the year building relationships with the suppliers, brands and
Follow the Money: Where Suppliers Are Betting in Australian Fitness Read More »
Updated 30th August 2026. Sauna has quietly become one of the most talked-about additions to the Australian wellness landscape, and this August it reached a new milestone. The Big Sweat, a two-day national sauna festival hosted by Blue Mountains Sauna in Leura, brought together sauna operators, practitioners and enthusiasts from across the country on 22–23
Inside Australia’s First National Sauna Festival Read More »
Body Fit Training (BFT) held the global launch of its PODIUM Series last weekend, on Sunday 2 August 2026, across 300+ studios in 10+ countries. The in-studio event series is designed to open up new revenue and improve member retention for franchise owners, with more than half of that global footprint based in Australia. To
BFT PODIUM Series: The Event Model Driving Franchisee Revenue and Member Retention Read More »
Fitness Cartel officially reopened its Maroochydore club on Saturday 25 July, capping off a $3.6 million refurbishment. Founder and CEO Nathan James spoke to What’s New in Fitness about the reinvestment, the new demographic it’s already drawing in, and what smaller gym operators can take from it. “Phenomenal,” is how James described reopening weekend. “We
Fitness Cartel Maroochydore Reopens After $3.6 Million Rebuild Read More »
