It’s that time of year when the shops are getting busier and you have to check the expected delivery dates for the things you order online. With only weeks to go before the fat man in the red suit comes to town, you need to get your butt into gear when it comes to your […]
Our 2024 Guide To Christmas Gifts For Fitness Trainers Read More »
Balancing the demands of parenthood with the responsibilities of running a business is no small feat. For Georgie Richard and her husband Mitch, owners of Fitstop Wollongong, it’s a daily juggle between managing their thriving gym and raising their young family. We took a peek beneath the superhero cape and asked Georgie how she and
An Insider’s Guide To Raising A Family While Growing A Business Read More »
Effective video content is the heart and soul of most forms of online communication in today’s fast-paced digital age. From social media to professional platforms, videos are everywhere. And the use of videos is only gaining momentum. It doesn’t matter if you’re a small business owner, a fitness entrepreneur, or a content creator, it’s important to
Best Practices For Creating Video Content in 2025 Read More »
This article was provided by Jaffrey Ali, Chief Product Officer at FranConnect As Summer approaches, gyms across Australia are experiencing a surge in memberships. Health-conscious individuals, both new and returning, are flocking to fitness centres to prepare for the warmer months. This rising trend presents a golden opportunity for fitness franchises and multi-location gyms to
Driving Growth in Australian Fitness Franchises By Leveraging Technology and KPIs Read More »
Your new-mum client walks into the gym. You congratulate her on her recent arrival, move through her pre-exercise questionnaire and then it’s time for goal setting! An often overlooked aspect of working with clients is helping them to reframe their view of what health and fitness means. Jen Dugard, founder of MumSafe, shares some advice
Changing Your New Mum Goal Setting Language Read More »
When we think of functional fitness and strength training, barbells, dumbbells, and high intensity cardio machines like the Technogym SkillMill might come to mind first. There are also some simple, yet highly effective tools that can be absolute powerhouses for functional fitness workouts such as BOSU, battle ropes and the humble, often overlooked sandbag. Sandbags
The Underestimated Versatility of Sandbag Training Read More »
In today’s day and age, Instagram is an indispensable tool for any fitness business. From personal trainers and nutritionists to fitness centres and studios alike, social media has become a powerhouse for promoting services, connecting with potential clients, and building a highly recognisable brand. Different platforms work best for different demographics and in this article,
Using Instagram To Grow Your Fitness Business in 2025 Read More »
Do men and women really have different nutritional needs? A question asked by many, that countless different experts have provided answers to. As humans, we all require a range of macro- and micro-nutrients to provide us with essential nutrition, however your assigned sex at birth is just one factor to consider when thinking about how
A Dietitian Explains The Nutritional Needs Of Men Vs Women Read More »
WNiF had the opportunity to catch up with Tony Griffin, Managing Director at Panatta Australia at the AusFitness Industry Trade Show and Summit recently in Sydney. Panatta had an impressive range of their industry-leading commercial fitness equipment on display and was drawing plenty of attention from facility owners keen to level up their gym floor
Five Questions With Panatta Australia’s Tony Griffin Read More »
Biohacking is so popular that there’s an entire subreddit devoted to it these days. What is it, and how can you utilise it as a fitness professional to help your clients achieve their goals? In the noisy fitness landscape, trainers are always looking for ways to stand out from the crowd, so is the rise
Is Biohacking The Next Frontier in Client Engagement? Read More »
Sponsorship is abundant, and it’s available to athletes of all levels from elites to beginners as well as clubs, sporting organisations, businesses and individual professionals. Now more than ever before, sponsorship is about the benefits you can give to your sponsors off the sporting field. Media, social media, social networking and brand ambassador activities are
An Insider’s Guide To Securing Sponsorship For Athletes Read More »
When we think about creating a great member experience, it’s easy to focus on the obvious – like how a member is greeted by staff, whether the staff and trainers were pleasant and supportive, if the resources and equipment were up to standard, and how they felt after spending time with your business. But there’s
How Software Integration Can Improve Customer Satisfaction Read More »
