Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
When Laith Cunneen opened Peak Physio in 2012, it was a single clinic. Fourteen years on, the business has six locations across NSW, has treated more than 50,000 clients and has grown revenue by more than 30 per cent in recent years. Along the way it has built an Instagram following of 72,000, a figure
When Joshua Thomas took over Plus Fitness Katoomba in 2025, aged 25, the Blue Mountains club had been trading since 2013 and was due for investment. Fifteen months later, memberships are up 40% and monthly visits have risen 75%, from around 4,000 to 7,000. The turnaround came from a rapid refit, a policy of putting
How a young franchisee grew his Plus Fitness franchise memberships by 40% in 15 months Read More »
Why I Wanted to Try J.I.M Infrared Fitness When Joy in Movement (J.I.M) offered me a complimentary trial, I jumped at it. I’ve trained in gyms for more than 25 years and I’ll never say no to a sauna, so a workout that combines movement with infrared heat sounded right up my alley. I’ll admit
J.I.M Infrared Fitness Review: What 21 Days at Joy In Movement Taught Me Read More »
When COVID lockdowns forced gyms to close, more than 100 Project Better members kept paying anyway. Co-founder Jess Curl explains how a community-first model took the brand from a garage to a fifth Melbourne site, and what other gym owners can learn from it. Almost 10 years ago, Jess Curl set out to build a
No Mirrors, Dogs Welcome: How Project Better Built a Gym Members Won’t Leave Read More »
Knowing how to write a media release is one of the most cost-effective marketing skills a fitness business owner can learn. A single story in your local paper, a trade publication or a national outlet can bring in more members than months of paid ads. The challenge is getting noticed. Journalists receive hundreds of pitches
How to Write A Media Release That Grabs Attention Read More »
inLIFE Wellness opened franchise applications to the public for the first time since launching in 2019, a milestone for a boutique wellness network that has grown to 60 studios across Australia and the United States without any franchise marketing. Founder Scott Capelin, who has spent 25 years building and operating fitness businesses, built the model
Sport England’s Active Lives Adult Survey found that one in five people live with a disability, and that group is almost twice as likely to be physically inactive as the general population, with the gap widening further for people with multiple impairments. The picture in Australia isn’t dramatically different. Two products on our radar this
Inclusive Gym Equipment: Are You Ready to Be First? Read More »
Most fitness franchises spend their first few years finding their footing. J.I.M (Joy in Movement) spent its first three years selling out. Since opening its debut studio in Glenhaven, Sydney in July 2023, the infrared-powered, 30-minute workout brand has sold more than 80 territories across New South Wales, Queensland, Victoria and the ACT. There are
How a Cronulla-Born Brand Sold 80+ Territories Across Australia Read More »
A landmark partnership between Technogym and World Athletics is turning connected treadmills into a global competitive stage, and Australian fitness centres have a front-row seat. Running is already Australia’s most accessible sport. Parkrun draws tens of thousands of participants every Saturday morning. City2Surf sells out in minutes. Fun runs fill up months in advance. Australians
Interview conducted July 2026. Everyone in the fitness industry has an opinion on what’s trending. Fewer people are in a position to say where the money is going. Shaun Krenz is one of them. As co-founder of AusFitness Expo and AusFitness Industry, he spends most of the year building relationships with the suppliers, brands and
Follow the Money: Where Suppliers Are Betting in Australian Fitness Read More »
Body Fit Training (BFT) held the global launch of its PODIUM Series last weekend, on Sunday 2 August 2026, across 300+ studios in 10+ countries. The in-studio event series is designed to open up new revenue and improve member retention for franchise owners, with more than half of that global footprint based in Australia. To
BFT PODIUM Series: The Event Model Driving Franchisee Revenue and Member Retention Read More »
Fitness Cartel officially reopened its Maroochydore club on Saturday 25 July, capping off a $3.6 million refurbishment. Founder and CEO Nathan James spoke to What’s New in Fitness about the reinvestment, the new demographic it’s already drawing in, and what smaller gym operators can take from it. “Phenomenal,” is how James described reopening weekend. “We
Fitness Cartel Maroochydore Reopens After $3.6 Million Rebuild Read More »
