Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
Knowing how to write a media release is one of the most cost-effective marketing skills a fitness business owner can learn. A single story in your local paper, a trade publication or a national outlet can bring in more members than months of paid ads. The challenge is getting noticed. Journalists receive hundreds of pitches
How to Write A Media Release That Grabs Attention Read More »
inLIFE Wellness opened franchise applications to the public for the first time since launching in 2019, a milestone for a boutique wellness network that has grown to 60 studios across Australia and the United States without any franchise marketing. Founder Scott Capelin, who has spent 25 years building and operating fitness businesses, built the model
Sport England’s Active Lives Adult Survey found that one in five people live with a disability, and that group is almost twice as likely to be physically inactive as the general population, with the gap widening further for people with multiple impairments. The picture in Australia isn’t dramatically different. Two products on our radar this
Inclusive Gym Equipment: Are You Ready to Be First? Read More »
Most fitness franchises spend their first few years finding their footing. J.I.M (Joy in Movement) spent its first three years selling out. Since opening its debut studio in Glenhaven, Sydney in July 2023, the infrared-powered, 30-minute workout brand has sold more than 80 territories across New South Wales, Queensland, Victoria and the ACT. There are
How a Cronulla-Born Brand Sold 80+ Territories Across Australia Read More »
A landmark partnership between Technogym and World Athletics is turning connected treadmills into a global competitive stage, and Australian fitness centres have a front-row seat. Running is already Australia’s most accessible sport. Parkrun draws tens of thousands of participants every Saturday morning. City2Surf sells out in minutes. Fun runs fill up months in advance. Australians
Interview conducted July 2026. Everyone in the fitness industry has an opinion on what’s trending. Fewer people are in a position to say where the money is going. Shaun Krenz is one of them. As co-founder of AusFitness Expo and AusFitness Industry, he spends most of the year building relationships with the suppliers, brands and
Follow the Money: Where Suppliers Are Betting in Australian Fitness Read More »
Body Fit Training (BFT) held the global launch of its PODIUM Series last weekend, on Sunday 2 August 2026, across 300+ studios in 10+ countries. The in-studio event series is designed to open up new revenue and improve member retention for franchise owners, with more than half of that global footprint based in Australia. To
BFT PODIUM Series: The Event Model Driving Franchisee Revenue and Member Retention Read More »
Fitness Cartel officially reopened its Maroochydore club on Saturday 25 July, capping off a $3.6 million refurbishment. Founder and CEO Nathan James spoke to What’s New in Fitness about the reinvestment, the new demographic it’s already drawing in, and what smaller gym operators can take from it. “Phenomenal,” is how James described reopening weekend. “We
Fitness Cartel Maroochydore Reopens After $3.6 Million Rebuild Read More »
This article was updated August 2026. Thinking about heading to AusFitness Expo Sydney in 2026? The countdown is well and truly on, with Australia’s biggest festival of health, fitness and bodypower returning to ICC Sydney from Friday 11 to Sunday 13 September. Whether you’re all about lifting heavy, chasing a new personal best, or hunting
Get Ready for the 2026 AusFitness Expo Sydney Read More »
This article was updated August 2026. The AusFitness Industry Trade Show & Summit is back at ICC Sydney on 11-12 September 2026, and for anyone working in the fitness business, it’s probably the most useful two days on the calendar. It’s the only dedicated fitness and wellness trade show in Australia, and it’s where gym
Gear Up for AusFitness Industry Sydney 2026 Read More »
Millennials are one of the largest and most commercially important audiences an Australian gym can reach. But a lot of the marketing advice built around this generation still pictures them as 20-somethings chasing the newest boutique class and posting about it. That’s a narrow slice of who this audience actually is today, and it leaves
Marketing to Millennials For Gym Owners in Australia Read More »
The gym is full, classes are booked out, and membership numbers are climbing. For many fitness business owners, this is the moment the idea of a second location starts to feel less like a dream and more like a logical next step. But momentum and readiness are two different things. Some of the most avoidable
Before You Open a Second Gym, Get These Financials Right Read More »
