You could be bombarded here with information because our industry is riding the wave of fitness technology not only through fitness equipment such as the commercial cardio equipment lines that are available, but through fitness apps and fitness wearable technology and group fitness effort and measurement software and programs such as MYZONE or Polar 2.0. All linked back to the all important ‘member expereince’, you can see why fitness technology is an extremely relevant and popular area for you to look through.
The Aussie thirst for gym facilities is as strong as ever and the greatest challenge for fitness business owners is retaining members in a highly competitive market. There are some pieces of equipment that you could expect to find in pretty much any fitness centre, such as weight plates, dumbbells and cardio machines, but what […]
3 Fitness Products You Should Have In Your Gym in 2025 Read More »
Innovation in the cardio equipment space is competitive and it can be hard to differentiate between brands with a similar price point. The new Symbio™ range from Life Fitness Australia, however, has really shaken up the market with an array of exciting new features. The team from What’s New in Fitness were impressed with the
Life Fitness Take Premium Cardio Equipment To New Heights Read More »
MyZone has taken new steps to remain recognised as one of the most ‘relevant’ wearable technologies for the fitness industry, delivering a wearable fitness tracker that shows and rewards effort when you work out. In a new move to stay at the forefront of the industry, MyZone has assembled a ‘thinktank’ of health and fitness
MyZone Appoints Advisory Group On Wearable Technology Read More »
Golf calls for ability, strategy, and accuracy. Every shot that you take on the course shapes your performance. If you want to be better at playing golf, you need tools that complement your commitment to the game. That’s where Garmin comes in, providing various advanced golfing technology to take your game to the next level.
The Garmin Golfing Products Sure To Level Up Your Game Read More »
Effective video content is the heart and soul of most forms of online communication in today’s fast-paced digital age. From social media to professional platforms, videos are everywhere. And the use of videos is only gaining momentum. It doesn’t matter if you’re a small business owner, a fitness entrepreneur, or a content creator, it’s important to
Best Practices For Creating Video Content in 2025 Read More »
This article was provided by Jaffrey Ali, Chief Product Officer at FranConnect As Summer approaches, gyms across Australia are experiencing a surge in memberships. Health-conscious individuals, both new and returning, are flocking to fitness centres to prepare for the warmer months. This rising trend presents a golden opportunity for fitness franchises and multi-location gyms to
Driving Growth in Australian Fitness Franchises By Leveraging Technology and KPIs Read More »
Biohacking is so popular that there’s an entire subreddit devoted to it these days. What is it, and how can you utilise it as a fitness professional to help your clients achieve their goals? In the noisy fitness landscape, trainers are always looking for ways to stand out from the crowd, so is the rise
Is Biohacking The Next Frontier in Client Engagement? Read More »
When we think about creating a great member experience, it’s easy to focus on the obvious – like how a member is greeted by staff, whether the staff and trainers were pleasant and supportive, if the resources and equipment were up to standard, and how they felt after spending time with your business. But there’s
How Software Integration Can Improve Customer Satisfaction Read More »
James Zammit was inside a float tank, prepping for an upcoming interview when he decided he’d had enough of his corporate career. Fifteen years of long hours and what he described as a “toxic environment” had been taking its toll on his health and wellbeing. “I just decided, I’m not doing this anymore. I’m opening
Corporate Escapee Helping Others Find Balance From Burnout Read More »
The fitness industry is always changing, and one of the newest trends gaining popularity is altitude training. Traditionally, this training was done naturally in the mountains, however, thanks to modern technology, we can now create high-altitude environments at sea level. This means that the same physical benefits are on offer to both elite athletes and
Attract New Members By Offering Altitude Training At Your Facility Read More »
Since its launch in 2001, Clubware has been a trusted name in gym management, supporting over 1,000 fitness centres across Australasia with its comprehensive tools for membership management, reporting, and access control. Distributed by Debit Success and PaySmart—both part of Xplor Technologies, a global leader in software, payments, and growth solutions for the fitness industry—Clubware
Xplor Gym: The Next Evolution in Club Software Read More »
Gym members are often most motivated in January, fuelled by new year resolutions. But, as the year rolls on, good intentions can slip. So, how can you keep your members engaged and motivated for the long run? By creating engaging experiences that build lasting motivation, you can drive retention, boost referrals, and grow your business.
Keep Your Gym Members Motivated Beyond January Read More »
