If you’ve been training clients for more than a few months, you’ve had the conversation: someone mentions they’ve started using a “spike mat” for their back, or they saw one on a mate’s Instagram story, and they want to know if it’s worth trying, or whether you’d recommend one yourself. Acupressure mats (also called spike […]
Should You Be Recommending Acupressure Mats to Clients? Read More »
Written by Mish Wright When most people think of menopause, they picture hot flushes, night sweats, and maybe a few extra kilos around the middle. But what often gets left out of the conversation are the emotional and psychological shifts. Anxiety, irritability, low confidence, and mood swings are also a direct result of hormonal changes
Building Confidence and Calm Through Menopause-Informed Training Read More »
More than 1.5 million people globally now compete in HYROX annually. In Australia, the race-style fitness format has moved well past early adopter status and into the mainstream, and the business of fitness is starting to reflect that shift in a serious way. Virgin Active Australia’s recently launched HYROX partnership gives the industry one of
Why HYROX Training Is Reshaping the Australian Fitness Industry Read More »
What prospective franchisees need to know about Australia’s fastest-growing wellness brand and its game-changing new offering. The Australian wellness industry is crowded, competitive, and full of franchises making nearly identical promises. Community. Movement. Recovery. Belonging. The language is familiar because almost everyone uses it. So when a franchise finds a genuine point of difference, one
The Les Mills x HYROX partnership isn’t just big news for the fitness industry. For gym owners and fitness professionals across Australia, it’s a ready-made solution to one of the hardest problems in the business: keeping members engaged long enough to stay. Walk the floor of almost any commercial gym in Australia right now and
How Smart Gym Owners Are Turning the HYROX Boom Into a Retention Engine Read More »
Walk into almost any fitness studio in Australia right now and you’ll find a familiar lineup: HIIT, reformer Pilates, yoga, and cycle. All solid. All proven. And all increasingly indistinguishable from the studio down the road. For studio owners and independent instructors, the challenge isn’t attracting fitness enthusiasts – it’s attracting people who have quietly
Fitesque: The New Dance Fitness Licensing Opportunity for Australian Studios Read More »
There’s a quiet crisis happening in gyms across Australia right now — and it has nothing to do with your pricing, your parking, or your app. It’s a confidence crisis. And new global data suggests it’s one of the biggest drivers of gym member churn that operators consistently overlook. The 2026 Global Fitness Report from
Why Gym Member Retention Starts on the Weights Floor (Not in Your CRM) Read More »
If you’ve been thinking about introducing boxing into your fitness offerings but keep putting it off, this one’s for you. We sat down with British Olympic bronze medallist and global boxing fitness entrepreneur Tony Jeffries to get the unfiltered truth on what works, what doesn’t, and exactly how Australian gym owners can turn boxing into
How to Add Boxing to Your Gym Offering (And Actually Make Money From It) Read More »
Article by Mish Wright. If you believe the current fitness headlines, there’s only one prescription for midlife women: lift heavy and lift often. Strength training is vital — no argument there — but the problem is the way it’s become the only message. Cardio is being quietly cancelled, as if running, cycling, swimming, or even
Mid-Life Women as PT Clients: Exercise for Hot Flushes and Sleep Problems Read More »
As more Australians embark on medical weight loss treatments, many trainers now find themselves training clients on weight loss medication without fully understanding what these drugs do, how they affect exercise performance, or what’s within their professional scope. Clients may casually mention, “I’ve just started Ozempic,” leaving trainers torn between curiosity, concern and confusion. In
Personal Training Clients on Weight Loss Medication Read More »
You’ve worked hard programming an intense session for your client, only to have them walk into the gym clutching a crumpled radiology report and saying, “My physio says it’s a TFCC tear.” It’s normal for trainers to freeze at a point somewhere between concern, confusion, and “Wait… what complex?” before realising that all your programming
Training Clients with TFCC Injury: A Practical Guide for Fitness Professionals Read More »
The soundtrack of a fitness business does more than fill silence. It sets pace in a HIIT block, softens the edges of a busy floor, and helps a new member feel like they belong. It is also, in Australia, a legal and operational choice. If you play commercially available music in a business, you are
A Guide to Understanding Music Licensing For Fitness Businesses Read More »
