4 Visits Per Month : The Key To Membership Retention

Dr Paul Bedford is known in the global fitness industry as The Retention Guru (www.retentionguru.co.uk). In 2015 he presented a study of the North American fitness market for IHRSA, which involved one million members! In this same year he completed a retention presentation tour of Australia as well as presenting and hosting a sold out […]

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building a gym member referral system

How to Build a Gym Member Referral Program That Actually Wins New Members

Word-of-mouth has always been the lifeblood of fitness businesses. Ask any gym owner or studio manager how their best members found them, and the answer is almost always the same: a friend, a training partner, a colleague who wouldn’t stop talking about the place. That dynamic hasn’t changed. What has changed is how Australian fitness

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contractor vs employee gym staff

Contractors vs Employees: What Every Australian Gym Owner Needs to Know Right Now

Note: This article is general in nature and does not constitute legal advice. Gym owners and fitness businesses should seek independent legal and financial advice specific to their circumstances. For years, the contractor model has been the default staffing arrangement across much of the Australian fitness industry. Personal trainers operating under their own ABN, group

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The Rise Of Suspension Training

Bodyweight Training is officially the number one fitness trend in the world in 2015! Suspension Training is a form of bodyweight training that utilises bodyweight and gravity to provide a full body workout with functional movement patterns, and allows you to perform literally hundreds of exercises. Because the equipment is small, cheap and lightweight, suspension

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Are The Team Members You’re Hiring Right For Your Business?

Paul Wright shares one of his biggest ever health business success stories, and explains how you can do the same… Recently I was asked a very important question, which is relevant to almost all health business owners. The question was: ‘How do I know when I need to get more staff?’ Essentially – this health

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Your Next Commercial Treadmill

Craig Mac explores the key considerations when choosing your next commercial treadmill. The trusty treadmill is probably among the most expensive pieces of equipment in your gym or PT studio. It’s also probably among the most used pieces of equipment by your members and clients. For this reason alone, the decision to upgrade your existing commercial

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Five Questions With…Claudio Bertozzi

WNiF Publisher Craig Mac catches up with Claudio Bertozzi, Deputy Country Manager at Technogym Australia. With a presence in more than 100 countries, Technogym is a world leader in the Fitness and Wellness sector having equipped over 65,000 wellness centres and boasting over 35 million people regularly using their products. WNIF: What does your day-to-day role

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Sun Protection Warning for FitPros Who Work Outdoors

Online shopping for sunglasses leaves Aussies in the dark on safety. Fitness professionals who work outdoors and who may be in the market for some sunglasses this summer, should be aware that ‘100% UV protection’ claims by online retailers may offer inadequate summer protection, according to eye care specialists. A leading Australian eye specialist advises people to

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