Group Fitness

Arguably one of the most important services your gym, fitness franchise, PT studio, crossfit studio, fitness centre, health club or even outdoor fitness business offers its members or clients. Group fitness is high on the priority list of over 60% of members and can easily transform your facility into the go-to place for exercise goers and work magic for member retention and longevity. Here we showcase new equipment, new programs, new circuits, new training systems, new classes and even new strategies for running group fitness in our facility.

fitesque dance fitness licensing

Fitesque: The New Dance Fitness Licensing Opportunity for Australian Studios

Walk into almost any fitness studio in Australia right now and you’ll find a familiar lineup: HIIT, reformer Pilates, yoga, and cycle. All solid. All proven. And all increasingly indistinguishable from the studio down the road. For studio owners and independent instructors, the challenge isn’t attracting fitness enthusiasts – it’s attracting people who have quietly […]

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keep gym members motivated

Why Gym Member Retention Starts on the Weights Floor (Not in Your CRM)

There’s a quiet crisis happening in gyms across Australia right now — and it has nothing to do with your pricing, your parking, or your app. It’s a confidence crisis. And new global data suggests it’s one of the biggest drivers of gym member churn that operators consistently overlook. The 2026 Global Fitness Report from

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add boxing fitness to your gym

How to Add Boxing to Your Gym Offering (And Actually Make Money From It)

If you’ve been thinking about introducing boxing into your fitness offerings but keep putting it off, this one’s for you. We sat down with British Olympic bronze medallist and global boxing fitness entrepreneur Tony Jeffries to get the unfiltered truth on what works, what doesn’t, and exactly how Australian gym owners can turn boxing into

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Brickhouse Gym onemusic licensing

A Guide to Understanding Music Licensing For Fitness Businesses

The soundtrack of a fitness business does more than fill silence. It sets pace in a HIIT block, softens the edges of a busy floor, and helps a new member feel like they belong. It is also, in Australia, a legal and operational choice. If you play commercially available music in a business, you are

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2025 aqua summit

Book your Spot at the 2025 Aqua Summit

Aqua Summit is back and early bird tickets are available now. This is an exciting opportunity for everyone in the aquatic exercise space for both networking as well as education and development. The 2025 Aqua Summit is scheduled for 18th – 19th October, across two days of immersive learning. What is the 2025 Aqua Summit? The

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FIT house of brands

Introducing The FIT House Of Brands

A new parent company that unifies global fitness brands F45 Training, VAURA Pilates and FS8 has been announced. The launch of FIT (short for Functional Inspired Training) is an exciting moment for the wider fitness community, bringing a variety of exercise and wellbeing modalities under the one umbrella. Here’s what we know so far about

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les mills equipment

SMART TECH: The Les Mills Equipment That Hits Differently

For a long time, the equipment central to group fitness was very slow to innovate. As a world leader when it comes to group exercise programming, Les Mills has been in a unique position to develop cutting edge equipment that integrates seamlessly into group fitness classes, improving safety and delivering maximum results. It’s been a

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setting up an altitude training room

Attract New Members By Offering Altitude Training At Your Facility

The fitness industry is always changing, and one of the newest trends gaining popularity is altitude training. Traditionally, this training was done naturally in the mountains, however, thanks to modern technology, we can now create high-altitude environments at sea level. This means that  the same physical benefits are on offer to both elite athletes and

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boutique fitness studios and viva leisure

Boutique Fitness Studios and Viva Leisure Join Forces

In an exciting move for future franchisees, Viva Leisure – one of Australia’s biggest operators in the fitness and leisure industry – has made a strategic investment in Boutique Fitness Studios to grow some of the world’s most iconic fitness brands on home soil. What could this mean for the Aussie fitness industry having Boutique

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