Archives

strength training equipment guide for gym owners

2026 Buyers Guide: Commercial Strength Equipment in Australia

A practical guide for Australian gym owners, studio operators and fitness business owners planning a strength equipment purchase. Strength training equipment forms the foundation of most gyms, strength facilities and training studios across Australia. From squat racks and barbells to selectorised machines and plate-loaded equipment, the right strength setup allows members to build muscle, improve

2026 Buyers Guide: Commercial Strength Equipment in Australia Read More »

Gym Marketing Strategies That Actually Work

Gym Marketing and Lead Generation / March 14, 2026

Opening a gym is only the first step toward building a successful fitness business. The real challenge is consistently attracting new members while keeping existing members engaged. Effective marketing combines local visibility, digital strategy and community engagement. This guide explores the most effective gym marketing strategies used by successful fitness businesses, including digital marketing tactics,

Gym Marketing Strategies That Actually Work Read More »

How Jetts Fitness Is Rewriting the Rules of Australian Gyms

Australian Fitness Industry News, Fitness Franchising / March 13, 2026

Australia’s original 24/7 no-lock-in contract gym brand is expanding fast – and the numbers tell the story. With six new clubs set to open in quick succession and a landmark flagship just launched on the Sunshine Coast, Jetts Fitness Australia is positioning itself as the benchmark for accessible, flexible fitness in a market increasingly defined

How Jetts Fitness Is Rewriting the Rules of Australian Gyms Read More »

The Best Gym Management Software in Australia

Best Gym Management Software and Fitness Technology / March 13, 2026

Updated July 2026. Running a modern fitness business requires more than great coaching and equipment. Behind every well-run gym or boutique studio is a management platform holding everything together: memberships, bookings, billing, communications, reporting and the member experience that keeps people coming back. The right software does not just reduce admin. It becomes the central

The Best Gym Management Software in Australia Read More »

The Aussie Gym Owner’s Ultimate Guide to Commercial Fitness Equipment

Commercial Gym Equipment / March 12, 2026

Walking into a freshly fitted gym is like stepping into a cathedral of possibility. The air hums with potential, equipment gleams under carefully positioned lighting, and every piece of kit seems to promise transformation. But for the gym owner who’s just signed the lease or is planning a major refit, that same space can feel

The Aussie Gym Owner’s Ultimate Guide to Commercial Fitness Equipment Read More »

starting a fitness business in australia

The Complete Guide to Starting a Gym in Australia

Fitness Business Management, Fitness Startups and Innovation / March 9, 2026

Updated August 2026. Starting a gym or fitness studio can be one of the most rewarding businesses in the health and fitness industry. With growing demand for strength training, boutique fitness and personalised coaching, there are more opportunities than ever for entrepreneurs entering the Australian fitness market. But opening a successful gym requires far more

The Complete Guide to Starting a Gym in Australia Read More »

AusFitness Expo Melbourne 2026: Your Guide to What’s On

Australian Fitness Industry News, Events, Fitness Education, Fitness Industry Events and Education / March 9, 2026

Australia’s biggest festival of fitness is back in Melbourne this March. Whether you’re a fitness professional looking for inspiration, a gym owner scoping out new products and ideas, or someone who simply loves being around people who take their training seriously – here’s everything you need to know before you go. The AusFitness Expo Melbourne

AusFitness Expo Melbourne 2026: Your Guide to What’s On Read More »

How to Add Boxing to Your Gym Offering (And Actually Make Money From It)

Fitness Education, Group Fitness, Gym Retention and Member Experience, Programming and Coaching For Fitness Professionals, Staffing, Hiring and Team Management, Training Aids & Tools / March 8, 2026

If you’ve been thinking about introducing boxing into your fitness offerings but keep putting it off, this one’s for you. We sat down with British Olympic bronze medallist and global boxing fitness entrepreneur Tony Jeffries to get the unfiltered truth on what works, what doesn’t, and exactly how Australian gym owners can turn boxing into

How to Add Boxing to Your Gym Offering (And Actually Make Money From It) Read More »

Finance Options for Gym Owners: How to Fund Your Fitness Business Without Losing Sleep

Commercial Gym Equipment, Fitness Business Management, Gym Finance and Profitability / March 3, 2026

Running a gym in Australia is one of the most rewarding things you can do as a fitness professional. It’s also one of the most capital-intensive. Between commercial-grade equipment, lease bonds, fit-outs, staffing, and software, the upfront costs can hit hard before you’ve signed up a single member. And for gym owners who are already

Finance Options for Gym Owners: How to Fund Your Fitness Business Without Losing Sleep Read More »

Mid-Life Women as PT Clients: Exercise for Hot Flushes and Sleep Problems

Fitness Education, Health & Fitness, Programming and Coaching For Fitness Professionals, Training Aids & Tools / February 24, 2026

Article by Mish Wright. If you believe the current fitness headlines, there’s only one prescription for midlife women: lift heavy and lift often. Strength training is vital — no argument there — but the problem is the way it’s become the only message. Cardio is being quietly cancelled, as if running, cycling, swimming, or even

Mid-Life Women as PT Clients: Exercise for Hot Flushes and Sleep Problems Read More »

how to stop pts from stealing gym clients

How To Stop PTs From Stealing Clients and Bolster Member Loyalty

Fitness Business Management, Gym Retention and Member Experience, Staffing, Hiring and Team Management / February 22, 2026

It’s one of the most uncomfortable conversations in the fitness industry. A personal trainer leaves your gym, and a few weeks later, half their client base has quietly followed them out the door. You didn’t see it coming, or maybe you did, but you didn’t know what to do about it. Either way, the financial

How To Stop PTs From Stealing Clients and Bolster Member Loyalty Read More »

The Online Influencers For Your Fitness Business You Never Knew You Had!

Fitness Business Management, Gym Marketing and Lead Generation, Gym Retention and Member Experience / February 11, 2026

Every fitness business owner in Australia is chasing the same dream: get a well-known influencer to spout off about their gym, their app, or their training program, and watch the clients roll in. The problem is that macro-influencers with massive followings charge eye-watering fees, deliver wildly inconsistent returns, and often have audiences spread so thin

The Online Influencers For Your Fitness Business You Never Knew You Had! Read More »