Australia’s original 24/7 no-lock-in contract gym brand is expanding fast – and the numbers tell the story. With six new clubs set to open in quick succession and a landmark flagship just launched on the Sunshine Coast, Jetts Fitness Australia is positioning itself as the benchmark for accessible, flexible fitness in a market increasingly defined […]
How Jetts Fitness Is Rewriting the Rules of Australian Gyms Read More »
Updated July 2026. Running a modern fitness business requires more than great coaching and equipment. Behind every well-run gym or boutique studio is a management platform holding everything together: memberships, bookings, billing, communications, reporting and the member experience that keeps people coming back. The right software does not just reduce admin. It becomes the central
The Best Gym Management Software in Australia Read More »
Walking into a freshly fitted gym is like stepping into a cathedral of possibility. The air hums with potential, equipment gleams under carefully positioned lighting, and every piece of kit seems to promise transformation. But for the gym owner who’s just signed the lease or is planning a major refit, that same space can feel
The Aussie Gym Owner’s Ultimate Guide to Commercial Fitness Equipment Read More »
Updated August 2026. Starting a gym or fitness studio can be one of the most rewarding businesses in the health and fitness industry. With growing demand for strength training, boutique fitness and personalised coaching, there are more opportunities than ever for entrepreneurs entering the Australian fitness market. But opening a successful gym requires far more
The Complete Guide to Starting a Gym in Australia Read More »
Australia’s biggest festival of fitness is back in Melbourne this March. Whether you’re a fitness professional looking for inspiration, a gym owner scoping out new products and ideas, or someone who simply loves being around people who take their training seriously – here’s everything you need to know before you go. The AusFitness Expo Melbourne
AusFitness Expo Melbourne 2026: Your Guide to What’s On Read More »
If you’ve been thinking about introducing boxing into your fitness offerings but keep putting it off, this one’s for you. We sat down with British Olympic bronze medallist and global boxing fitness entrepreneur Tony Jeffries to get the unfiltered truth on what works, what doesn’t, and exactly how Australian gym owners can turn boxing into
How to Add Boxing to Your Gym Offering (And Actually Make Money From It) Read More »
Running a gym in Australia is one of the most rewarding things you can do as a fitness professional. It’s also one of the most capital-intensive. Between commercial-grade equipment, lease bonds, fit-outs, staffing, and software, the upfront costs can hit hard before you’ve signed up a single member. And for gym owners who are already
Finance Options for Gym Owners: How to Fund Your Fitness Business Without Losing Sleep Read More »
Article by Mish Wright. If you believe the current fitness headlines, there’s only one prescription for midlife women: lift heavy and lift often. Strength training is vital — no argument there — but the problem is the way it’s become the only message. Cardio is being quietly cancelled, as if running, cycling, swimming, or even
Mid-Life Women as PT Clients: Exercise for Hot Flushes and Sleep Problems Read More »
It’s one of the most uncomfortable conversations in the fitness industry. A personal trainer leaves your gym, and a few weeks later, half their client base has quietly followed them out the door. You didn’t see it coming, or maybe you did, but you didn’t know what to do about it. Either way, the financial
How To Stop PTs From Stealing Clients and Bolster Member Loyalty Read More »
Every fitness business owner in Australia is chasing the same dream: get a well-known influencer to spout off about their gym, their app, or their training program, and watch the clients roll in. The problem is that macro-influencers with massive followings charge eye-watering fees, deliver wildly inconsistent returns, and often have audiences spread so thin
The Online Influencers For Your Fitness Business You Never Knew You Had! Read More »
The Australian fitness industry is more competitive than it’s ever been. With over 10 million Australians holding gym memberships and the personal training sector continuing to grow year on year, the market is saturated with qualified PTs all chasing the same clients. Getting your Certificate IV is no longer enough to build a thriving business.
7 Ways For PTs To Stand Out In The Crowd Read More »
The Australian fitness landscape has transformed dramatically over the past decade. Between 2015 and 2024, the number of gyms and fitness centres across the country expanded at an unprecedented rate, driven by boutique studios, 24-hour franchises, and increasingly health-conscious consumers. Now, as we move through 2026, aspiring fitness entrepreneurs face a critical question: has the
Opening a Gym in Australia: Is the Market Saturated in 2026? Read More »
