A landmark partnership between Technogym and World Athletics is turning connected treadmills into a global competitive stage, and Australian fitness centres have a front-row seat. Running is already Australia’s most accessible sport. Parkrun draws tens of thousands of participants every Saturday morning. City2Surf sells out in minutes. Fun runs fill up months in advance. Australians […]
Interview conducted July 2026. Everyone in the fitness industry has an opinion on what’s trending. Fewer people are in a position to say where the money is going. Shaun Krenz is one of them. As co-founder of AusFitness Expo and AusFitness Industry, he spends most of the year building relationships with the suppliers, brands and
Follow the Money: Where Suppliers Are Betting in Australian Fitness Read More »
Sauna has quietly become one of the most talked-about additions to the Australian wellness landscape, and this August, it’s getting its first true moment in the spotlight. The Big Sweat, a two-day national sauna festival hosted by Blue Mountains Sauna in Leura, NSW, will bring together sauna operators, practitioners and enthusiasts from across the country
Inside Australia’s First National Sauna Festival Read More »
Body Fit Training (BFT) held the global launch of its PODIUM Series last weekend, on Sunday 2 August 2026, across 300+ studios in 10+ countries. The in-studio event series is designed to open up new revenue and improve member retention for franchise owners, with more than half of that global footprint based in Australia. To
BFT PODIUM Series: The Event Model Driving Franchisee Revenue and Member Retention Read More »
This article was updated August 2026. Thinking about heading to AusFitness Expo Sydney in 2026? The countdown is well and truly on, with Australia’s biggest festival of health, fitness and bodypower returning to ICC Sydney from Friday 11 to Sunday 13 September. Whether you’re all about lifting heavy, chasing a new personal best, or hunting
Get Ready for the 2026 AusFitness Expo Sydney Read More »
This article was updated August 2026. The AusFitness Industry Trade Show & Summit is back at ICC Sydney on 11-12 September 2026, and for anyone working in the fitness business, it’s probably the most useful two days on the calendar. It’s the only dedicated fitness and wellness trade show in Australia, and it’s where gym
Gear Up for AusFitness Industry Sydney 2026 Read More »
More than 1.5 million people globally now compete in HYROX annually. In Australia, the race-style fitness format has moved well past early adopter status and into the mainstream, and the business of fitness is starting to reflect that shift in a serious way. Virgin Active Australia’s recently launched HYROX partnership gives the industry one of
Why HYROX Training Is Reshaping the Australian Fitness Industry Read More »
The Les Mills x HYROX partnership isn’t just big news for the fitness industry. For gym owners and fitness professionals across Australia, it’s a ready-made solution to one of the hardest problems in the business: keeping members engaged long enough to stay. Walk the floor of almost any commercial gym in Australia right now and
How Smart Gym Owners Are Turning the HYROX Boom Into a Retention Engine Read More »
The fitness business event Australian gym owners and fitness professionals have been waiting for is heading to the Gold Coast and the 2026 program is shaping up to be the most impactful yet. The FILEX Business Summit returns on 18–19 June 2026 at the Sofitel Gold Coast Broadbeach, marking the first time this landmark fitness
A Fitness Industry Event Not To Be Missed: FILEX Business Summit Read More »
Australia’s biggest festival of fitness is back in Melbourne this March. Whether you’re a fitness professional looking for inspiration, a gym owner scoping out new products and ideas, or someone who simply loves being around people who take their training seriously – here’s everything you need to know before you go. The AusFitness Expo Melbourne
AusFitness Expo Melbourne 2026: Your Guide to What’s On Read More »
If you’ve been thinking about introducing boxing into your fitness offerings but keep putting it off, this one’s for you. We sat down with British Olympic bronze medallist and global boxing fitness entrepreneur Tony Jeffries to get the unfiltered truth on what works, what doesn’t, and exactly how Australian gym owners can turn boxing into
How to Add Boxing to Your Gym Offering (And Actually Make Money From It) Read More »
Article by Mish Wright. If you believe the current fitness headlines, there’s only one prescription for midlife women: lift heavy and lift often. Strength training is vital — no argument there — but the problem is the way it’s become the only message. Cardio is being quietly cancelled, as if running, cycling, swimming, or even
Mid-Life Women as PT Clients: Exercise for Hot Flushes and Sleep Problems Read More »
