Millennials are one of the largest and most commercially important audiences an Australian gym can reach. But a lot of the marketing advice built around this generation still pictures them as 20-somethings chasing the newest boutique class and posting about it. That’s a narrow slice of who this audience actually is today, and it leaves […]
Marketing to Millennials For Gym Owners in Australia Read More »
New research from boutique fitness management platform bsport surveyed more than 550 studio members globally to find out what drives discovery, loyalty and growth. The findings have significant implications for how Australian fitness businesses operate, market and grow. Running a boutique fitness studio in Australia has never been more competitive. New studios are opening constantly,
Boutique Fitness Trends in 2026 and What They Mean for Australian Studio Owners Read More »
More than 1.5 million people globally now compete in HYROX annually. In Australia, the race-style fitness format has moved well past early adopter status and into the mainstream, and the business of fitness is starting to reflect that shift in a serious way. Virgin Active Australia’s recently launched HYROX partnership gives the industry one of
Why HYROX Training Is Reshaping the Australian Fitness Industry Read More »
Opening a gym is only the first step toward building a successful fitness business. The real challenge is consistently attracting new members while keeping existing members engaged. Effective marketing combines local visibility, digital strategy and community engagement. This guide explores the most effective gym marketing strategies used by successful fitness businesses, including digital marketing tactics,
Gym Marketing Strategies That Actually Work Read More »
Every fitness business owner in Australia is chasing the same dream: get a well-known influencer to spout off about their gym, their app, or their training program, and watch the clients roll in. The problem is that macro-influencers with massive followings charge eye-watering fees, deliver wildly inconsistent returns, and often have audiences spread so thin
The Online Influencers For Your Fitness Business You Never Knew You Had! Read More »
The fitness industry is always changing, and one of the newest trends gaining popularity is altitude training. Traditionally, this training was done naturally in the mountains, however, thanks to modern technology, we can now create high-altitude environments at sea level. This means that the same physical benefits are on offer to both elite athletes and
Attract New Members By Offering Altitude Training At Your Facility Read More »
Most fitness businesses I work with have run Facebook ads in the past with varying degrees of success. The usual case is that a lot of money is spent with disappointing results. So before you run a Facebook ad campaign, use the tips below to get a better return on your time and money. Is
How To Get More From Your Facebook Marketing Read More »
When it comes to fitness, there are so many options out there – it’s a great thing for consumers as there’s bound to be a flavour everyone enjoys. This smorgasbord of choice, however, can make retention harder than ever for fitness business owners because there’s always a bright shiny object calling your members away. In
Strategies for Attracting Gen Z to Your Fitness Business Read More »
Word-of-mouth has always been the lifeblood of fitness businesses. Ask any gym owner or studio manager how their best members found them, and the answer is almost always the same: a friend, a training partner, a colleague who wouldn’t stop talking about the place. That dynamic hasn’t changed. What has changed is how Australian fitness
How to Build a Gym Member Referral Program That Actually Wins New Members Read More »
