When COVID lockdowns forced gyms to close, more than 100 Project Better members kept paying anyway. Co-founder Jess Curl explains how a community-first model took the brand from a garage to a fifth Melbourne site, and what other gym owners can learn from it. Almost 10 years ago, Jess Curl set out to build a
No Mirrors, Dogs Welcome: How Project Better Built a Gym Members Won’t Leave Read More »
Fitness Cartel officially reopened its Maroochydore club on Saturday 25 July, capping off a $3.6 million refurbishment. Founder and CEO Nathan James spoke to What’s New in Fitness about the reinvestment, the new demographic it’s already drawing in, and what smaller gym operators can take from it. “Phenomenal,” is how James described reopening weekend. “We
Fitness Cartel Maroochydore Reopens After $3.6 Million Rebuild Read More »
Walk into any inLIFE Wellness studio and you’ll notice something a little unusual. The instructor leading the class might also be the owner. The member in the back row might be opening her own location next month. The whole place hums with a kind of buy-in you don’t usually see in boutique fitness — and
It’s a familiar story: You play local level sport for most of your life – making friends, being part of the sporting club community and sharing the highs and lows of hard-fought battles on the weekends. As mid-life starts to approach, you’re noticing more muscle strains, pulling up stiff and sore after the weekend, or
Reduce Injury Risks and Maintain Your Community Sports Involvement After 40 Read More »
From opening his first studio with no pre-selling of memberships, no CRM, and a turnout of just 24 people on opening day, Air Locker Training’s founder, Roman Brady has been on an intense learning curve, complete with its ups and downs, over the past four years. The altitude training brand has soared in popularity despite
5 Years On: Air Locker’s Roman Brady Shares Lessons Learned Read More »
Tony Zonato had the pleasure of pinning the founder of KX Pilates Aaron Smith down for a candid conversation about how he balances business, family, and his vision for the future. Check out the video below to see the interview in full, or you can scroll down to read the full transcript. https://www.youtube.com/watch?v=5yV8qSsyefE You recently
KX Pilates Aaron Smith Talks Business, Family, and the Future Read More »
When Fiona McKenzie was struggling to find a good way to stream her dance fitness classes during the pandemic, she decided to take matters into her own hands. With a background in IT and a web developer for a husband, Fiona set about creating her own streaming platform, designed specifically for fitness professionals. This “little
My Fit Pro: A Better Live Streaming Platform for Fitness Businesses Read More »
Amid the technological upgrades of pretty much every other piece of exercise equipment, there’s been one item that has remained untouched – the Pilates reformer. Until now… Nuforma Pilates is the result of over 20 years of research and the previously UK-based offering is now available in the first Nuforma Pilates studio in Bondi Junction,
Nuforma Pilates: The Reformer Reinvented Read More »
This article was updated September 2024. With the benefits of sauna use ranging from cardiovascular improvements, faster recovery, mental health, and increased longevity, it’s not surprising that more and more Aussies are making it a part of their overall wellness routine. Blue Mountains Sauna opened in 2022 and has been a roaring success with heat-seekers
From Dream to Reality: How Blue Mountains Sauna Became a Resounding Success Read More »
For many people, the gym is just somewhere to squeeze in that obligatory hour of exercise with a set of headphones in their ears or rushing in and out of a group class with barely a word spoken to their fellow attendees. For others, their gym is a genuine community – a place where connections
Building strength through community with The Real Body Movement Read More »
Originally published October 2013. Updated July 2026. When WNiF first profiled Andrew Simmons back in 2013, our writer Analee Matthews described a lecturer she’d known for years at Australian Fitness Network: a bright-eyed enthusiast teaching people how to turn a love of fitness into an actual career, back when “personal trainer” wasn’t yet a recognised
Andrew Simmons: From Aerobics Participant to Franchise King (2026 Update) Read More »
