Fitness Startups and Innovation

fitness cartel maroochydore qld

Fitness Cartel Maroochydore Reopens After $3.6 Million Rebuild

Fitness Cartel officially reopened its Maroochydore club on Saturday 25 July, capping off a $3.6 million refurbishment. Founder and CEO Nathan James spoke to What’s New in Fitness about the reinvestment, the new demographic it’s already drawing in, and what smaller gym operators can take from it. “Phenomenal,” is how James described reopening weekend. “We […]

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xtra clubs sauna manly nsw

How XtraClubs Is Redefining Affordable Luxury Wellness in Australia

XtraClubs is bringing its sauna, ice bath and steam model to Manly this April, alongside a founder story that every fitness professional needs to hear and a business model that’s quietly reshaping how Australians think about recovery. The story of XtraClubs, and what their fourth Sydney location signals for the fitness and wellness industry, is

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fitesque dance fitness licensing

Fitesque: The New Dance Fitness Licensing Opportunity for Australian Studios

Walk into almost any fitness studio in Australia right now and you’ll find a familiar lineup: HIIT, reformer Pilates, yoga, and cycle. All solid. All proven. And all increasingly indistinguishable from the studio down the road. For studio owners and independent instructors, the challenge isn’t attracting fitness enthusiasts – it’s attracting people who have quietly

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boutique fitness franchise australia

From One Studio to Nearly 60 Locations: Inside One of Australia’s Fastest-Growing Boutique Fitness Franchises

Walk into any inLIFE Wellness studio and you’ll notice something a little unusual. The instructor leading the class might also be the owner. The member in the back row might be opening her own location next month. The whole place hums with a kind of buy-in you don’t usually see in boutique fitness — and

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starting a fitness business in australia

The Complete Guide to Starting a Gym in Australia

Starting a gym or fitness studio can be one of the most rewarding businesses in the health and fitness industry. With growing demand for strength training, boutique fitness and personalised coaching, there are more opportunities than ever for entrepreneurs entering the Australian fitness market. But opening a successful gym requires far more than great workouts.

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pilates and recovery franchise opportunity

A Pilates and Recovery Franchise Opportunity For Investors

As demand for recovery modalities continue to rise and the popularity of Pilates keeps growing, entrepreneur David Altamura saw a gap in the health and wellness landscape. His successful studio, Wildsoul Wellness, is now available for franchising and opens up a real opportunity for potential investors and business owners to step into the Pilates and

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injury risk after 40

Reduce Injury Risks and Maintain Your Community Sports Involvement After 40

It’s a familiar story: You play local level sport for most of your life – making friends, being part of the sporting club community and sharing the highs and lows of hard-fought battles on the weekends. As mid-life starts to approach, you’re noticing more muscle strains, pulling up stiff and sore after the weekend, or

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step one underwear business success

The Aussie Underwear Brand Nailing the Brief for Profit and Sustainability

A pair of Step One underwear is being sold every 8 seconds around the world, including Australia, America and the UK. From humble beginnings as a bedroom start-up to a now multi-million dollar, publicly listed company, Step One is kicking some serious business goals, all the while managing to maintain meticulous ethical and sustainable practices.

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air locker roman brady

5 Years On: Air Locker’s Roman Brady Shares Lessons Learned

From opening his first studio with no pre-selling of memberships, no CRM, and a turnout of just 24 people on opening day, Air Locker Training’s founder, Roman Brady has been on an intense learning curve, complete with its ups and downs, over the past four years. The altitude training brand has soared in popularity despite

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aaron smith kx pilates interview

KX Pilates Aaron Smith Talks Business, Family, and the Future

Tony Zonato had the pleasure of pinning the founder of KX Pilates Aaron Smith down for a candid conversation about how he balances business, family, and his vision for the future. Check out the video below to see the interview in full, or you can scroll down to read the full transcript. https://www.youtube.com/watch?v=5yV8qSsyefE You recently

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fither sydney 2023

FitHer Expo: Australia’s Biggest Womens Health and Fitness Event

Get ready, Sydney, because next month is the FitHer Expo – the biggest and only consumer-focused expo for women in Australia! What’s New in Fitness had the opportunity to meet with Emma Price, the brainchild of the event, and get the goss on what we can expect at FitHer 2023. Growing up in Tasmania, Emma

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my fit pro live streaming for fitness

My Fit Pro: A Better Live Streaming Platform for Fitness Businesses

When Fiona McKenzie was struggling to find a good way to stream her dance fitness classes during the pandemic, she decided to take matters into her own hands. With a background in IT and a web developer for a husband, Fiona set about creating her own streaming platform, designed specifically for fitness professionals. This “little

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