Australia’s original 24/7 no-lock-in contract gym brand is expanding fast – and the numbers tell the story. With six new clubs set to open in quick succession and a landmark flagship just launched on the Sunshine Coast, Jetts Fitness Australia is positioning itself as the benchmark for accessible, flexible fitness in a market increasingly defined by cost-conscious consumers.
For fitness professionals and business owners watching the sector, Jetts’ trajectory offers more than a brand update. It offers a blueprint for what today’s Australian gym member actually wants.
What Australian Gym Members Want in 2026
Cost-of-living pressures are reshaping discretionary spending across Australia, and gym memberships sit squarely in the crosshairs. Australians aren’t abandoning fitness – if anything, they’re more committed to it. According to Fitness Australia, more than 8 million Australians now participate in regular fitness activities. But the way they want to engage has fundamentally shifted.
The 2026 Fitness Trends Report points to three priorities driving consumer decisions: 24/7 access, flexible memberships, and holistic wellness offerings. Translation? Australians want fitness on their terms, not locked into a contract that punishes them for life getting in the way.
Jetts Fitness Australia has read this shift clearly, and their response is operational, not just marketing.
No Lock-In Gym Memberships Are Winning in Australia
When Ben Mason, General Manager of Jetts Fitness Australia, talks about the brand’s growth, he keeps returning to one word: freedom.
“Our growth is being driven by a clear brand position – freedom. No lock-in contracts, 24/7 access and the ability to train at any club. We remove the friction and the ego, and simply support people to define progress their own way,” Mason says.
That’s not just positioning language. It translates directly into membership mechanics: train at 3am, visit any of the 129 Australian clubs while travelling, pause your membership when life intervenes. No penalty. No negotiation. No friction.
“Freedom has always been part of our DNA with no lock-in contracts, but we’ve continued to evolve alongside how Australians want to train. Today, it’s about giving people the ability to work out on their terms, with real flexibility, safe and welcoming environments, and access to any Jetts club — not just one location,” Mason adds.
For gym operators, the lesson here is that simplicity is a competitive advantage. In a market cluttered with tiered memberships, freeze fees, and cancellation bureaucracy, a clean offer stands out.
Jetts Fitness Australia Membership Growth and New Club Openings
Jetts Fitness Australia is reporting 4% sales growth, driven by a broad and arguably surprising demographic mix. It’s not one type of member fuelling this growth – it’s mums, busy professionals, young adults, and shift workers all converging on the same set of value propositions: no lock-in contracts and multi-club access at no extra cost.
Six new clubs are set to open in the coming weeks, adding to the brand’s current 129-club Australian network. While individual locations haven’t all been publicly confirmed at the time of writing, the pace of opening (six clubs in six weeks) is a significant signal of franchise health and investor confidence in the model.
Founded in 2007 on the Sunshine Coast, Jetts Fitness now operates 250+ clubs across six countries. The Australian network remains the heartland of the brand, and the current expansion suggests the domestic market is far from saturated.
Why Jetts Fitness Ranks Among Australia's Best-Rated Gyms
Growth metrics are one measure of success. Member sentiment is another, and arguably more durable.
Jetts Fitness has been awarded the Member Love Award at the AUSactive National Awards for the third consecutive year. Critically, this award is voted by members themselves and assessed independently by research firm 10 Thousand Feet, drawing on analysis of more than 71,000 Google reviews across multi-site fitness brands nationwide.
Jetts was recognised in the Small Footprint, Low Staff 24/7 category – a category that maps precisely to the budget-friendly, self-directed gym model they operate. The scoring criteria covered member happiness, consistency across clubs, and responsiveness to feedback.
Winning once could be timing. Winning three years in a row is a system.
For fitness business owners, this is worth examining closely. In a sector where member churn is a persistent challenge, the Jetts model – with its emphasis on removing barriers and maintaining consistency across a large network – appears to be generating genuine loyalty, not just retention by contract lock-in.
Inside Australia's Newest Large-Format Gym at Peregian Springs
The most telling indicator of where Jetts is heading may be its newest and largest club: the recently opened Peregian Springs location on Queensland’s Sunshine Coast.
This isn’t a new site built from scratch – it’s a strategic transformation. An existing Jetts location, already operating with a solid membership base of locals, has relocated into a significantly larger space within the same community. The franchise is operated by Matt and Tracey Browne, who have been with the Jetts network for six years and have built what Mason’s team describes as a genuine community hub.
What makes the Peregian Springs club notable (and relevant to the broader industry conversation), is the offering it introduces as firsts for the Jetts network:
- Instructor-led Reformer Pilates classes
- A dedicated recovery space including massage chairs and sauna facilities
- Expanded class programming and training zones
These additions matter strategically. Reformer Pilates is one of the fastest-growing fitness formats in Australia right now, commanding significant consumer interest and premium price tolerance. Recovery as a standalone gym feature reflects the broader shift toward holistic wellness that the 2026 Fitness Trends Report flagged as a key consumer priority.
Jetts is threading a careful needle here: premium experience without departing from the accessible, affordable brand identity that defines the network. The Peregian Springs club retains its community feel. It just now does more.
For franchisees and operators watching the space, this is a meaningful signal about the direction of the low-cost gym model in Australia. The price point stays competitive; the offer expands.
What Jetts' Expansion Means for Gym Operators in Australia
Jetts’ expansion and evolution raises questions worth sitting with if you operate in the Australian fitness market.
On the budget gym model: The low-cost, 24/7, no-lock-in model isn’t a race to the bottom – it’s a race to relevance. Jetts’ Member Love Award wins suggest that affordability and member satisfaction aren’t in tension. They’re reinforcing each other.
On premium features in accessible gyms: The Peregian Springs expansion suggests there’s appetite (and commercial logic) for layering premium elements (Pilates, recovery, expanded programming) into a budget-friendly network. This isn’t boutique cannibalising budget; it’s budget absorbing boutique appeal.
On franchise health: Six clubs in six weeks is not an accident. Franchise confidence follows operational performance. Franchisees invest when the model works. The pace of Jetts’ expansion is indirect evidence that unit economics are holding up even in a cost-pressured environment.
On member data as a competitive asset: 71,000 Google reviews analysed. Three consecutive awards. Jetts isn’t just collecting feedback. They’re building a system that responds to it consistently enough to win an award for it. For any multi-site operator, member feedback loops are infrastructure, not optional.
Is a No Lock-In Gym Membership Right for Australians in 2026?
The Australian gym market is consolidating around a clear set of consumer demands: flexibility, access, affordability, and increasingly, a broader wellness offer. Jetts Fitness Australia has built a network that delivers on the first three, and is now demonstrating at Peregian Springs, that it can credibly expand into the fourth.
Six new clubs in six weeks isn’t just a headline. It’s a directional signal for an industry navigating real economic headwinds. The brands that grow through a cost-of-living crisis tend to be the ones that made the value proposition obvious and the commitment friction-free.
Jetts built that model in 2007. Right now, in 2026, it looks prescient.
About Jetts
Founded in 2007 on the Sunshine Coast, Jetts Fitness has grown into one of Australia’s most recognised fitness brands. With 250+ clubs across six countries, Jetts is built on the belief that fitness should be accessible, affordable, and flexible. Jetts purpose is simple: to inspire people to live a better life. Through world-class facilities, passionate teams, and a commitment to community impact, Jetts continues to lead the way in making fitness work for everyone.
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