If you’ve been training clients for more than a few months, you’ve had the conversation: someone mentions they’ve started using a “spike mat” for their back, or they saw one on a mate’s Instagram story, and they want to know if it’s worth trying, or whether you’d recommend one yourself. Acupressure mats (also called spike
Should You Be Recommending Acupressure Mats to Clients? Read More »
Millennials are one of the largest and most commercially important audiences an Australian gym can reach. But a lot of the marketing advice built around this generation still pictures them as 20-somethings chasing the newest boutique class and posting about it. That’s a narrow slice of who this audience actually is today, and it leaves
Marketing to Millennials For Gym Owners in Australia Read More »
The gym is full, classes are booked out, and membership numbers are climbing. For many fitness business owners, this is the moment the idea of a second location starts to feel less like a dream and more like a logical next step. But momentum and readiness are two different things. Some of the most avoidable
Before You Open a Second Gym, Get These Financials Right Read More »
Women in the fitness business Australia have long been the backbone of an industry they have rarely been invited to lead. Despite representing more than half of gym members and a significant share of the fitness workforce, women remain underrepresented at ownership and senior leadership level across the country. That conversation is getting louder in
Fuelling a New Era of Women in Fitness Industry Career Progression Read More »
The fitness industry has a personal trainer problem. Not a talent problem. A system problem. And new AI-driven technology is exposing just how outdated the model really is. Picture this: a newly qualified personal trainer, six months into their first gym role, technically excellent and genuinely passionate about helping people move better. But they are
Why 80% of Personal Trainers Quit Within a Year and How AI Is Fixing It Read More »
The Aussie ski season is underway across the Snowy Mountains, Falls Creek, and Mt Buller. If your clients are heading to the slopes, there’s a good chance their nutrition plan goes out the window the moment they hit the mountain. As a fitness professional, this is actually a great opportunity to have a simple, practical
Snack Smart on the Snow: Why Pistachios Are a Winner for Active Clients Read More »
Acquiring a new fitness studio member costs significantly more than keeping an existing one. Most estimates put the ratio somewhere between five and seven to one. And yet the average boutique fitness studio in Australia spends far more on marketing and acquisition than it ever does on retention. The result is a leaky bucket. Studios
Why Australian Boutique Gym Members Leave… And What Owners Can Do About It Read More »
Your members are showing up wanting to do strength training. Most of them have no idea how to do it properly for their goal. They pick a machine, do three sets of ten, scroll their phone during rest, and repeat. The rep range is arbitrary, the rest period is a guess, the tempo is an
What Aussie Gym Owners and Fitness Professionals Should Know About Technogym BioStrength Read More »
Written by Mish Wright When most people think of menopause, they picture hot flushes, night sweats, and maybe a few extra kilos around the middle. But what often gets left out of the conversation are the emotional and psychological shifts. Anxiety, irritability, low confidence, and mood swings are also a direct result of hormonal changes
Building Confidence and Calm Through Menopause-Informed Training Read More »
New research from boutique fitness management platform bsport surveyed more than 550 studio members globally to find out what drives discovery, loyalty and growth. The findings have significant implications for how Australian fitness businesses operate, market and grow. Running a boutique fitness studio in Australia has never been more competitive. New studios are opening constantly,
Boutique Fitness Trends in 2026 and What They Mean for Australian Studio Owners Read More »
More than 1.5 million people globally now compete in HYROX annually. In Australia, the race-style fitness format has moved well past early adopter status and into the mainstream, and the business of fitness is starting to reflect that shift in a serious way. Virgin Active Australia’s recently launched HYROX partnership gives the industry one of
Why HYROX Training Is Reshaping the Australian Fitness Industry Read More »
With around 7,595 gyms and fitness clubs operating across Australia in 2024 (Xplor Gym AU), and an industry generating an estimated AUD 2.9 billion in annual revenue (PerfectGym, 2025), the competitive pressure facing Australian operators has never been more acute. In that environment, the single most controllable lever for business performance is not acquisition. It
Gym Member Retention Strategies That Work in 2026 Read More »
