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Fuelling a New Era of Women in Fitness Industry Career Progression

Women in the fitness business Australia have long been the backbone of an industry they have rarely been invited to lead. Despite representing more than half of gym members and a significant share of the fitness workforce, women remain underrepresented at ownership and senior leadership level across the country. That conversation is getting louder in […]

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Why 80% of Personal Trainers Quit Within a Year and How AI Is Fixing It

Australian Fitness Industry News, Booking and Scheduling Software, Fitness Technology / June 25, 2026

The fitness industry has a personal trainer problem. Not a talent problem. A system problem. And new AI-driven technology is exposing just how outdated the model really is. Picture this: a newly qualified personal trainer, six months into their first gym role, technically excellent and genuinely passionate about helping people move better. But they are

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Snack Smart on the Snow: Why Pistachios Are a Winner for Active Clients

Health & Fitness, Supplements & Nutrition / June 19, 2026

The Aussie ski season is underway across the Snowy Mountains, Falls Creek, and Mt Buller. If your clients are heading to the slopes, there’s a good chance their nutrition plan goes out the window the moment they hit the mountain. As a fitness professional, this is actually a great opportunity to have a simple, practical

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australian boutique fitness studio member retention

Why Australian Boutique Gym Members Leave… And What Owners Can Do About It

Booking and Scheduling Software, Gym Retention and Member Experience / June 15, 2026

Acquiring a new fitness studio member costs significantly more than keeping an existing one. Most estimates put the ratio somewhere between five and seven to one. And yet the average boutique fitness studio in Australia spends far more on marketing and acquisition than it ever does on retention. The result is a leaky bucket. Studios

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What Aussie Gym Owners and Fitness Professionals Should Know About Technogym BioStrength

Commercial Equipment Suppliers, Fitness Technology, Gym Retention and Member Experience, Strength Fitness Equipment / June 10, 2026

Your members are showing up wanting to do strength training. Most of them have no idea how to do it properly for their goal. They pick a machine, do three sets of ten, scroll their phone during rest, and repeat. The rep range is arbitrary, the rest period is a guess, the tempo is an

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Building Confidence and Calm Through Menopause-Informed Training

Health & Fitness, Injury Aware Training, Programming and Coaching For Fitness Professionals / June 5, 2026

Written by Mish Wright When most people think of menopause, they picture hot flushes, night sweats, and maybe a few extra kilos around the middle. But what often gets left out of the conversation are the emotional and psychological shifts. Anxiety, irritability, low confidence, and mood swings are also a direct result of hormonal changes

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Boutique Fitness Trends in 2026 and What They Mean for Australian Studio Owners

Australian Fitness Industry News, Billing and Payment Platforms, Booking and Scheduling Software, Fitness Technology, Gym CRM and Member Management, Gym Marketing and Lead Generation, Gym Retention and Member Experience / May 31, 2026

New research from boutique fitness management platform bsport surveyed more than 550 studio members globally to find out what drives discovery, loyalty and growth. The findings have significant implications for how Australian fitness businesses operate, market and grow. Running a boutique fitness studio in Australia has never been more competitive. New studios are opening constantly,

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Viva Leisure Enters Value Fitness Segment With Zoo Fit Brand

Australian Fitness Industry News / May 28, 2026

Australia’s second-largest fitness network is making its boldest portfolio move yet, and it’s one fitness professionals and gym operators across the country should be watching closely. Viva Leisure has officially announced the launch of Zoo Fit, a new low-cost gym brand set to open its first locations in Western Australia in late July 2026. The

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Why HYROX Training Is Reshaping the Australian Fitness Industry

Australian Fitness Industry News, Events, Group Fitness, Gym Marketing and Lead Generation, Gym Retention and Member Experience, Health & Fitness / May 8, 2026

More than 1.5 million people globally now compete in HYROX annually. In Australia, the race-style fitness format has moved well past early adopter status and into the mainstream, and the business of fitness is starting to reflect that shift in a serious way. Virgin Active Australia’s recently launched HYROX partnership gives the industry one of

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Gym Member Retention Strategies That Work in 2026

Gym CRM and Member Management, Gym Retention and Member Experience / May 7, 2026

With around 7,595 gyms and fitness clubs operating across Australia in 2024 (Xplor Gym AU), and an industry generating an estimated AUD 2.9 billion in annual revenue (PerfectGym, 2025), the competitive pressure facing Australian operators has never been more acute. In that environment, the single most controllable lever for business performance is not acquisition. It

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Wildsoul Wellness Is Growing Fast and Its New Precision Health Program Is the Reason Franchisees Are Taking Notice

Fitness Franchising, Gym Retention and Member Experience, Training Aids & Tools, Wellness Modalities / May 6, 2026

What prospective franchisees need to know about Australia’s fastest-growing wellness brand and its game-changing new offering. The Australian wellness industry is crowded, competitive, and full of franchises making nearly identical promises. Community. Movement. Recovery. Belonging. The language is familiar because almost everyone uses it. So when a franchise finds a genuine point of difference, one

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Why Your Gym Software Might Be the Reason Members Are Leaving

Booking and Scheduling Software, Gym Retention and Member Experience / May 5, 2026

For Australian gym owners, the retention battle starts long before a member decides to cancel. Walk into almost any gym in Australia right now and you’ll find an operator who’s good at what they do. Great coaches, solid programming, a genuine community. What they’re often not as good at is the behind-the-scenes infrastructure that quietly

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