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Boutique Fitness Trends in 2026 and What They Mean for Australian Studio Owners

Australian Fitness Industry News, Billing and Payment Platforms, Booking and Scheduling Software, Fitness Technology, Gym CRM and Member Management, Gym Marketing and Lead Generation, Gym Retention and Member Experience / May 31, 2026

New research from boutique fitness management platform bsport surveyed more than 550 studio members globally to find out what drives discovery, loyalty and growth. The findings have significant implications for how Australian fitness businesses operate, market and grow. Running a boutique fitness studio in Australia has never been more competitive. New studios are opening constantly, […]

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Viva Leisure Enters Value Fitness Segment With Zoo Fit Brand

Australian Fitness Industry News / May 28, 2026

Australia’s second-largest fitness network is making its boldest portfolio move yet, and it’s one fitness professionals and gym operators across the country should be watching closely. Viva Leisure has officially announced the launch of Zoo Fit, a new low-cost gym brand set to open its first locations in Western Australia in late July 2026. The

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Why HYROX Training Is Reshaping the Australian Fitness Industry

Australian Fitness Industry News, Events, Group Fitness, Gym Marketing and Lead Generation, Gym Retention and Member Experience, Health & Fitness / May 8, 2026

More than 1.5 million people globally now compete in HYROX annually. In Australia, the race-style fitness format has moved well past early adopter status and into the mainstream, and the business of fitness is starting to reflect that shift in a serious way. Virgin Active Australia’s recently launched HYROX partnership gives the industry one of

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Gym Member Retention Strategies That Work in 2026

Gym CRM and Member Management, Gym Retention and Member Experience / May 7, 2026

With around 7,595 gyms and fitness clubs operating across Australia in 2024 (Xplor Gym AU), and an industry generating an estimated AUD 2.9 billion in annual revenue (PerfectGym, 2025), the competitive pressure facing Australian operators has never been more acute. In that environment, the single most controllable lever for business performance is not acquisition. It

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Wildsoul Wellness Is Growing Fast and Its New Precision Health Program Is the Reason Franchisees Are Taking Notice

Fitness Franchising, Gym Retention and Member Experience, Training Aids & Tools, Wellness Modalities / May 6, 2026

What prospective franchisees need to know about Australia’s fastest-growing wellness brand and its game-changing new offering. The Australian wellness industry is crowded, competitive, and full of franchises making nearly identical promises. Community. Movement. Recovery. Belonging. The language is familiar because almost everyone uses it. So when a franchise finds a genuine point of difference, one

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Why Your Gym Software Might Be the Reason Members Are Leaving

Booking and Scheduling Software, Gym Retention and Member Experience / May 5, 2026

For Australian gym owners, the retention battle starts long before a member decides to cancel. Walk into almost any gym in Australia right now and you’ll find an operator who’s good at what they do. Great coaches, solid programming, a genuine community. What they’re often not as good at is the behind-the-scenes infrastructure that quietly

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What Most Australian Gym Owners Don’t Know About the Music Playing in Their Facility

Fitness Business Management, Gym Retention and Member Experience / May 3, 2026

When Athletic Gym & Recovery Centre launched in Winnellie earlier this year, the founders were not thinking about grand opening discounts or social media follower counts. Ed Vidal and Ari Tsirbas were thinking about doing every single thing correctly from the beginning, and that included sorting music licensing for their gym before a single member

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How Smart Gym Owners Are Turning the HYROX Boom Into a Retention Engine

Australian Fitness Industry News, Events, Group Fitness, Gym Retention and Member Experience, Health & Fitness / April 30, 2026

The Les Mills x HYROX partnership isn’t just big news for the fitness industry. For gym owners and fitness professionals across Australia, it’s a ready-made solution to one of the hardest problems in the business: keeping members engaged long enough to stay. Walk the floor of almost any commercial gym in Australia right now and

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What Australian Gym Operators Need to Know About the Peloton Commercial Series

Australian Fitness Industry News, Cardio Fitness Equipment, Fitness Technology / April 23, 2026

For years, Peloton was the brand that gym owners quietly blamed for pulling members away. The gleaming bike in the spare room. The “I cancelled my membership… I’ve got Peloton now” conversation at the school gate. The pandemic-era darling that turned home fitness into a lifestyle identity. Now Peloton wants to put its equipment on

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How XtraClubs Is Redefining Affordable Luxury Wellness in Australia

Australian Fitness Industry News, Fitness Startups and Innovation, Recovery and Wellness Equipment, Wellness Modalities / April 18, 2026

XtraClubs is bringing its sauna, ice bath and steam model to Manly this April, alongside a founder story that every fitness professional needs to hear and a business model that’s quietly reshaping how Australians think about recovery. The story of XtraClubs, and what their fourth Sydney location signals for the fitness and wellness industry, is

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Fitesque: The New Dance Fitness Licensing Opportunity for Australian Studios

Fitness Startups and Innovation, Group Fitness, Gym Retention and Member Experience, Health & Fitness / April 12, 2026

Walk into almost any fitness studio in Australia right now and you’ll find a familiar lineup: HIIT, reformer Pilates, yoga, and cycle. All solid. All proven. And all increasingly indistinguishable from the studio down the road. For studio owners and independent instructors, the challenge isn’t attracting fitness enthusiasts – it’s attracting people who have quietly

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A Fitness Industry Event Not To Be Missed: FILEX Business Summit

Australian Fitness Industry News, Events, Fitness Industry Events and Education / April 11, 2026

The fitness business event Australian gym owners and fitness professionals have been waiting for is heading to the Gold Coast and the 2026 program is shaping up to be the most impactful yet. The FILEX Business Summit returns on 18–19 June 2026 at the Sofitel Gold Coast Broadbeach, marking the first time this landmark fitness

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