Interview conducted July 2026. Everyone in the fitness industry has an opinion on what’s trending. Fewer people are in a position to say where the money is going. Shaun Krenz is one of them. As co-founder of AusFitness Expo and AusFitness Industry, he spends most of the year building relationships with the suppliers, brands and
Follow the Money: Where Suppliers Are Betting in Australian Fitness Read More »
Updated 30th August 2026. Sauna has quietly become one of the most talked-about additions to the Australian wellness landscape, and this August it reached a new milestone. The Big Sweat, a two-day national sauna festival hosted by Blue Mountains Sauna in Leura, brought together sauna operators, practitioners and enthusiasts from across the country on 22–23
Inside Australia’s First National Sauna Festival Read More »
Body Fit Training (BFT) held the global launch of its PODIUM Series last weekend, on Sunday 2 August 2026, across 300+ studios in 10+ countries. The in-studio event series is designed to open up new revenue and improve member retention for franchise owners, with more than half of that global footprint based in Australia. To
BFT PODIUM Series: The Event Model Driving Franchisee Revenue and Member Retention Read More »
Fitness Cartel officially reopened its Maroochydore club on Saturday 25 July, capping off a $3.6 million refurbishment. Founder and CEO Nathan James spoke to What’s New in Fitness about the reinvestment, the new demographic it’s already drawing in, and what smaller gym operators can take from it. “Phenomenal,” is how James described reopening weekend. “We
Fitness Cartel Maroochydore Reopens After $3.6 Million Rebuild Read More »
This article was updated August 2026. Thinking about heading to AusFitness Expo Sydney in 2026? The countdown is well and truly on, with Australia’s biggest festival of health, fitness and bodypower returning to ICC Sydney from Friday 11 to Sunday 13 September. Whether you’re all about lifting heavy, chasing a new personal best, or hunting
Get Ready for the 2026 AusFitness Expo Sydney Read More »
This article was updated August 2026. The AusFitness Industry Trade Show & Summit is back at ICC Sydney on 11-12 September 2026, and for anyone working in the fitness business, it’s probably the most useful two days on the calendar. It’s the only dedicated fitness and wellness trade show in Australia, and it’s where gym
Gear Up for AusFitness Industry Sydney 2026 Read More »
If you’ve been training clients for more than a few months, you’ve had the conversation: someone mentions they’ve started using a “spike mat” for their back, or they saw one on a mate’s Instagram story, and they want to know if it’s worth trying, or whether you’d recommend one yourself. Acupressure mats (also called spike
Should You Be Recommending Acupressure Mats to Clients? Read More »
Millennials are one of the largest and most commercially important audiences an Australian gym can reach. But a lot of the marketing advice built around this generation still pictures them as 20-somethings chasing the newest boutique class and posting about it. That’s a narrow slice of who this audience actually is today, and it leaves
Marketing to Millennials For Gym Owners in Australia Read More »
The gym is full, classes are booked out, and membership numbers are climbing. For many fitness business owners, this is the moment the idea of a second location starts to feel less like a dream and more like a logical next step. But momentum and readiness are two different things. Some of the most avoidable
Before You Open a Second Gym, Get These Financials Right Read More »
Women in the fitness business Australia have long been the backbone of an industry they have rarely been invited to lead. Despite representing more than half of gym members and a significant share of the fitness workforce, women remain underrepresented at ownership and senior leadership level across the country. That conversation is getting louder in
Fuelling a New Era of Women in Fitness Industry Career Progression Read More »
The fitness industry has a personal trainer problem. Not a talent problem. A system problem. And new AI-driven technology is exposing just how outdated the model really is. Picture this: a newly qualified personal trainer, six months into their first gym role, technically excellent and genuinely passionate about helping people move better. But they are
Why 80% of Personal Trainers Quit Within a Year and How AI Is Fixing It Read More »
The Aussie ski season is underway across the Snowy Mountains, Falls Creek, and Mt Buller. If your clients are heading to the slopes, there’s a good chance their nutrition plan goes out the window the moment they hit the mountain. As a fitness professional, this is actually a great opportunity to have a simple, practical
Snack Smart on the Snow: Why Pistachios Are a Winner for Active Clients Read More »
