What happens when you ask AI to invent a new type of never-before-seen fitness class? National leading gym chain Genesis Health + Fitness decided to put the robots to the test and see what new concepts they could create. The results? An interesting selection of inspired and futuristic ideas with varying degrees of practicality and […]
Are these the fitness classes of the future? Read More »
Simulated altitude training continues to grow rapidly in Australia as a value-adding service to members or clients in all types of gyms, studios and fitness and performance centres. What are the advantages of training in a simulated altitude environment? Altitude training is not only for elite sports performance, but offers benefits for everyday health and
How Can Altitude Training Help Increase Fat Burning, Reduce Insulin & Improve Fitness? Read More »
When it comes to fitness, there are so many options out there – it’s a great thing for consumers as there’s bound to be a flavour everyone enjoys. This smorgasbord of choice, however, can make retention harder than ever for fitness business owners because there’s always a bright shiny object calling your members away. In
Strategies for Attracting Gen Z to Your Fitness Business Read More »
There’s never been more choices available than there are today, when it comes to owning a fitness franchise and finding a brand that aligns with your interests and values. And just when we thought we had every kind of fitness offering covered, we were introduced to J.I.M, the lovechild resulting from the combination of a
The Fitness Franchise with Low Overheads and High Temps Read More »
The snack pairing we didn’t know we needed is set to disrupt wellness snacking and confectionery as we know it. That’s right – BSc and Menz Violet Crumble join forces to shatter protein bar perceptions in an Australian-first. So, what is a BSc Violet Crumble protein bar? With one known for its iconic confectionery, and
BSc and Menz Violet Crumble join forces to shatter protein bar perceptions Read More »
Unless you’ve been living under a rock, you’ll have heard about the massive uptake of weight loss drugs across the globe. Ozempic is by far the most dominant brand of GLP-1 agonist, but no doubt there will be an increasing number of competing drugs hitting the market in the near future. The impact weight loss
How will weight loss drugs affect the fitness industry in Australia? Read More »
CoverMe Fitness, the innovative studio management app for the fitness industry, launches this month in Australia. The Cover Me app is set to change the landscape of casual group exercise instructors by creating a pool of available and qualified instructors for clubs to access at short notice. What is the Cover Me app? Designed exclusively
Get Your Group Exercise Classes Covered With The Cover Me App Read More »
The APRA Music Awards is an annual music awards event which recognises Australian songwriters. Each year, Australasian Performing Right Association Limited (APRA) gives an honour for the Licensee of the Year. This year that award went to the Australian Calisthenic Federation for being good musical citizens. How is the APRA Award decided? The Licensee of
Australian Calisthenic Federation is the APRA 2024 Licensee of the Year Read More »
A pair of Step One underwear is being sold every 8 seconds around the world, including Australia, America and the UK. From humble beginnings as a bedroom start-up to a now multi-million dollar, publicly listed company, Step One is kicking some serious business goals, all the while managing to maintain meticulous ethical and sustainable practices.
The Aussie Underwear Brand Nailing the Brief for Profit and Sustainability Read More »
Over 10,000 fitness enthusiasts attended the Melbourne AusFitness Expo across the weekend of 13th and 14th April 2024. It marked the return of the event to Melbourne for the first time since pre-pandemic times, and was embraced by both industry professionals and the community alike. Ausfitness Expo 2024-A Roaring Success Taking place at the Melbourne
It’s A Wrap! AusFitness Expo Melbourne 2024 Read More »
Mother’s Day is fast approaching and while some families have a tradition of breakfast in bed or a favourite restaurant for dinner, plenty of Aussies have been making the Mother’s Day Classic fun run a part of theirs. Founded in 1998, this charity event has raised more than $44 million for research into breast cancer
2024 Mother’s Day Classic Supporting Ovarian Cancer Too Read More »
Box jumps have to be one of my favourite exercises. I’m not particularly good at them – I certainly can’t jump as high as I probably should be able to, but I really enjoy them. You know why? They scare me… just a bit! I also came to realise just how many exercises a plyometric
Is the SMAI 3-in-1 Plyometric Box the Most Versatile Product in the Gym? Read More »
