4 Visits Per Month : The Key To Membership Retention

Dr Paul Bedford is known in the global fitness industry as The Retention Guru (www.retentionguru.co.uk). In 2015 he presented a study of the North American fitness market for IHRSA, which involved one million members! In this same year he completed a retention presentation tour of Australia as well as presenting and hosting a sold out

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building a gym member referral system

How to Build a Gym Member Referral Program That Actually Wins New Members

Word-of-mouth has always been the lifeblood of fitness businesses. Ask any gym owner or studio manager how their best members found them, and the answer is almost always the same: a friend, a training partner, a colleague who wouldn’t stop talking about the place. That dynamic hasn’t changed. What has changed is how Australian fitness

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contractor vs employee gym staff

Contractors vs Employees: What Every Australian Gym Owner Needs to Know Right Now

Note: This article is general in nature and does not constitute legal advice. Gym owners and fitness businesses should seek independent legal and financial advice specific to their circumstances. For years, the contractor model has been the default staffing arrangement across much of the Australian fitness industry. Personal trainers operating under their own ABN, group

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Are The Team Members You’re Hiring Right For Your Business?

Paul Wright shares one of his biggest ever health business success stories, and explains how you can do the same… Recently I was asked a very important question, which is relevant to almost all health business owners. The question was: ‘How do I know when I need to get more staff?’ Essentially – this health

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Your Next Commercial Treadmill

Craig Mac explores the key considerations when choosing your next commercial treadmill. The trusty treadmill is probably among the most expensive pieces of equipment in your gym or PT studio. It’s also probably among the most used pieces of equipment by your members and clients. For this reason alone, the decision to upgrade your existing commercial

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Sun Protection Warning for FitPros Who Work Outdoors

Online shopping for sunglasses leaves Aussies in the dark on safety. Fitness professionals who work outdoors and who may be in the market for some sunglasses this summer, should be aware that ‘100% UV protection’ claims by online retailers may offer inadequate summer protection, according to eye care specialists. A leading Australian eye specialist advises people to

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evolution of vr fitness

The Evolution Of Gym Culture

This article was updated May, 2023. From the era of Mr Universe and body building in the 80s to the Jane Fonda-led aerobics revival and the ultra-thin 90s yogi: How gym culture has evolved through the decades… No pain, no gain has long been the mantra for fitness fans, but if you’re working hard when

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Les Mills SMARTBAND Changes The Game

Scientifically engineered to create functional and durable equipment, Les Mills SMARTBAND is the latest innovation in resistance technology. SMARTBAND delivers consistent force increase throughout the extension meaning users will experience the same resistance throughout the entire movement. Working out with SMART TECH equipment means better results in a shorter time. Increase muscle activation, maximise workouts

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