Gym CRM and Member Management Archives

Boutique Fitness Trends in 2026 and What They Mean for Australian Studio Owners

Australian Fitness Industry News, Billing and Payment Platforms, Booking and Scheduling Software, Fitness Technology, Gym CRM and Member Management, Gym Marketing and Lead Generation, Gym Retention and Member Experience / May 31, 2026

New research from boutique fitness management platform bsport surveyed more than 550 studio members globally to find out what drives discovery, loyalty and growth. The findings have significant implications for how Australian fitness businesses operate, market and grow. Running a boutique fitness studio in Australia has never been more competitive. New studios are opening constantly, […]

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Gym Member Retention Strategies That Work in 2026

Gym CRM and Member Management, Gym Retention and Member Experience / May 7, 2026

With around 7,595 gyms and fitness clubs operating across Australia in 2024 (Xplor Gym AU), and an industry generating an estimated AUD 2.9 billion in annual revenue (PerfectGym, 2025), the competitive pressure facing Australian operators has never been more acute. In that environment, the single most controllable lever for business performance is not acquisition. It

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How to Build a Gym Member Referral Program That Actually Wins New Members

Gym CRM and Member Management, Gym Marketing and Lead Generation, Gym Retention and Member Experience / February 14, 2016

Word-of-mouth has always been the lifeblood of fitness businesses. Ask any gym owner or studio manager how their best members found them, and the answer is almost always the same: a friend, a training partner, a colleague who wouldn’t stop talking about the place. That dynamic hasn’t changed. What has changed is how Australian fitness

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