This article was updated in February 2024. Australia has the highest incidence of anterior cruciate ligament (ACL) injuries in the world. Sports injuries are the number one reason for youth admission to hospital, surgeons at the Royal Australasian College of Surgeons (RACS) Annual Scientific Congress (ASC) have been told in Brisbane. Preventing ACL injuries in […]
Over 50% Of ACL Knee Injuries Are Preventable Read More »
Article updated November 2023. Technogym’s social campaign to promote wellness and a healthy lifestyle is back. Aussie fitness clubs are encouraged to participate in the social campaign to help fight obesity and sedentary lifestyles. After running for six consecutive years pre-pandemic and returning in 2023, Technogym has confirmed that the world’s biggest social campaign of
Technogym – Lets Move For A Better World Read More »
Article updated July, 2023. We’re always hearing claims made these days about the seemingly magical properties of probiotics and so-called super-foods. There’s so much noise in the wellness space that it’s difficult to work out what’s true and what’s just hype. It seems reasonable that fresh, natural foods must be good for you, but what
Understanding Probiotics And Antioxidants Read More »
Like any objection, the time objection must be eliminated during your sales pre-chat. The pre-chat is held before the tour of the club and it should constitute 80 to 90 per cent of the sales process. During the pre-chat document there should be a number of questions including ‘how many times a week can you
Membership Sales: Overcoming The Time Objection Read More »
Article updated November 2024. If you have clients who complain of ongoing symptoms, it may pay to explore the likelihood of it being coeliac disease, which affects approximately 1 in 70 Australians but alarmingly only 20 per cent of those are diagnosed. So, why is this? Understanding coeliac disease Coeliac disease is such an under-
Could It Be Coeliac Disease? Read More »
Do you know what the benefit is of training with you? If you don’t have an answer to this, you need to stop reading right this second and think of one. One of the easiest ways to do this is to just brainstorm what you can offer one of your clients. Sit there for a
The Power Of A Guarantee For Your Fitness Clients Read More »
Article updated April 2024. As a personal trainer or someone who works in the fitness industry, you already know that there are no shortcuts to getting in shape. As a fitness mastermind, you probably spend your days creating individual strategies that help people reach their training goals over time. But did you also know that
Five Steps To Choosing A Powerful Business Name Read More »
Five questions with… Paul McClure, Managing Director, Life Fitness Australia. Life Fitness is a leading manufacturer of commercial and corporate fitness equipment and the exclusive distributor for Life Fitness and Hammer Strength equipment. In 2017 the company will celebrate its 20th anniversary here in Australia. Starting out with a modest five employees, Life Fitness Australia
Five Questions With PAUL MCCLURE Read More »
This article was updated in July 2023. With over 30 years of experience in the fitness industry, Marietta Mehanni is as passionate as ever about sharing her love of movement with others. Marietta has presented at both National and International conferences since 1994 and enjoys teaching other fitness professionals to be a part of the
Marietta Mehanni Believes Exercise is for Everyone Read More »
While many industries in Australia have been affected by the global economic downturn, the health and fitness industry has been growing steadily the last few years. According to the 2015 Suncorp Bank Cost of Being Fit Report[1], Australians spend $8.5 billion on fitness each year and there is little sign of them reining it in.
Commercial Fitness Equipment Supplier Technogym Steps Up To Make Its Mark On Industry Read More »
Building Explosive Power, Speed and Acceleration Unless you are an experienced trainer in the realms of athletic development it can be hard to understand at first look why Torque Fitness’s newest innovation TANK was demanded sight unseen by both NFL & NBA teams in the US – before it even hit production. If you’re a
TANK – Build Explosive Power, Speed & Acceleration Read More »
What: BODY BIKE Australia are set to reveal their top secret and ultimate indoor cycle. Want a sneak peak of the groundbreaking, ultimate new BODY BIKE indoor cycle 🙂 Where: After the success of the Les Mills live in London, Melbourne, Zurich, Barcelona, Toronto, Berlin, Stockholm, Shanghai and Madrid, Les Mills live hits Amsterdam, and
BODY BIKE Australia To Reveal Ultimate Indoor Cycle Read More »
