Article updated April 2024. Gyms, fitness clubs personal trainers, and studios alike, by now should be aware of the huge potential for market growth through being active on social media channels. Along with a myriad of benefits such as increased brand awareness, improved search engine rankings, brand loyalty, and cost-effective advertising, there are potential pitfalls […]
5 Things To Include In Your Social Media Policy Read More »
In the second of our series of articles, which provide legal guidance for participants in the fitness industry, we’re sharing guidance from Meridian Lawyers, who regularly advise fitness professionals to help them understand their risks, roles and responsibilities in an increasingly litigious and regulated environment. In this article, Michael Bracken and Greg Bawden from Meridian
Fitness Franchising: Your Buying Considerations Read More »
Article updated May 2025. Altitude training rooms are becoming more prevalent in the Australian fitness scene. Offerings include simulated altitude rooms as a bespoke in-studio feature through to gyms built solely around altitude training, such as the Air Locker franchise. The limitation for many commercial gyms lies in either the set up cost of creating
Box Altitude – The Market Disrupter In Altitude Training Read More »
This article was updated May 2023. Let’s take a good look at the Revvll PRO Rope Resistance Trainer and discover why it’s such a smart and versatile addition to your fitness cache. This beast is built to withstand some serious action in gyms and fitness studios. It’s a durable machine that can handle whatever you
The Revvll PRO Rope Resistance Trainer gives new meaning to Rope Burn! Read More »
Article updated May 2025. Some fitness business owners fill their schedules with great clients. Their calendar is filled with people who follow the program that gets them results, people who are fun to be around, people who refer others, and people who pay on time. Other fitness business professionals and owners don’t have all that.
How To Fill Your Schedule With Great Fitness Clients Read More »
As with all clients, it’s important to complete a pre-exercise questionnaire. When working with pregnant, postnatal and ‘mum’ clients in general, I believe it is even more important to do so. From experience, many pre-exercise questionnaires only ask if a woman has had a baby in the last 6 months and often don’t go into
Your Mum Client: Pre-Exercise Screening Read More »
Life Fitness Australia, the leader in commercial fitness equipment, is excited to announce it is partnering with Evolt 360 in Australia to offer the World’s First Intelligent Bioscan to its customers. Customers benefiting from Life Fitness and Evolt partnership Paul McClure, Managing Director of Life Fitness Australia shares, “We have added the Evolt 360 to
Intelligent Bioscan Evolt and Life Fitness Partnership Read More »
Article updated September, 2023. The team behind LES MILLS are always finding ways to improve group fitness, whether its’ incorporating Virtual Fitness into their offerings, finding ways to engage with the next generation, or engineering equipment to be the best version it can be. Launched in 2018, the LES MILLS SMARTBAR 2.0 is an evolution
What’s to love about the LES MILLS SMARTBAR 2.0? Read More »
Figure Flattering, Fashionable, Maternity, Post-Natal And Nursing Activewear. Most importantly the tights do not become transparent and they do not roll down! Sinem Ibrahim, Mum of two, founded Maze Activewear to support Mums and their bumps during pregnancy. The figure flattering, comfortable tights give baby bumps abdominal and thigh support, are breathable and seam free.
Australia’s New Fashionable & Affordable Maternity, Post-Natal And Nursing Activewear Read More »
Original article by Steve Jensen and updated October 2024. In a competitive marketplace we’re always looking for that golden bullet – the one thing that will increase sales. Is it more marketing? Improved advertising? Getting better positioning in the marketplace? Or is it achieved by diving into technology and creating a better website, sales funnels
How To Increase Sales Fast Read More »
This article was updated September 2024. The mix of high intensity cardio intervals (bike, treadmill, rower, cross trainer, jumping rope and plyometrics) and metabolic resistance training (dumbbells, kettlebells, slam balls, medicine balls, suspension straps and bodyweight exercise and more) make up the ingredients for an HIIT session. Although it may be less appealing for those
Next Level HIIT with the Matrix S-Force Performance Trainer Read More »
When working with post-natal clients and creating their exercise program, it is important to consider their new role as a mum. Some women – especially if they haven’t exercised much or primarily worked in an office environment, are faced with the most physically demanding job in the most de-conditioned state they have ever been in.
The 3 ‘Must-Do’ Post Natal Exercises Read More »
