Your new-mum client walks into the gym. You congratulate her on her recent arrival, move through her pre-exercise questionnaire and then it’s time for goal setting! An often overlooked aspect of working with clients is helping them to reframe their view of what health and fitness means. Jen Dugard, founder of MumSafe, shares some advice […]
Changing Your New Mum Goal Setting Language Read More »
When we think of functional fitness and strength training, barbells, dumbbells, and high intensity cardio machines like the Technogym SkillMill might come to mind first. There are also some simple, yet highly effective tools that can be absolute powerhouses for functional fitness workouts such as BOSU, battle ropes and the humble, often overlooked sandbag. Sandbags
The Underestimated Versatility of Sandbag Training Read More »
In today’s day and age, Instagram is an indispensable tool for any fitness business. From personal trainers and nutritionists to fitness centres and studios alike, social media has become a powerhouse for promoting services, connecting with potential clients, and building a highly recognisable brand. Different platforms work best for different demographics and in this article,
Using Instagram To Grow Your Fitness Business in 2025 Read More »
Do men and women really have different nutritional needs? A question asked by many, that countless different experts have provided answers to. As humans, we all require a range of macro- and micro-nutrients to provide us with essential nutrition, however your assigned sex at birth is just one factor to consider when thinking about how
A Dietitian Explains The Nutritional Needs Of Men Vs Women Read More »
WNiF had the opportunity to catch up with Tony Griffin, Managing Director at Panatta Australia at the AusFitness Industry Trade Show and Summit recently in Sydney. Panatta had an impressive range of their industry-leading commercial fitness equipment on display and was drawing plenty of attention from facility owners keen to level up their gym floor
Five Questions With Panatta Australia’s Tony Griffin Read More »
Biohacking is so popular that there’s an entire subreddit devoted to it these days. What is it, and how can you utilise it as a fitness professional to help your clients achieve their goals? In the noisy fitness landscape, trainers are always looking for ways to stand out from the crowd, so is the rise
Is Biohacking The Next Frontier in Client Engagement? Read More »
Sponsorship is abundant, and it’s available to athletes of all levels from elites to beginners as well as clubs, sporting organisations, businesses and individual professionals. Now more than ever before, sponsorship is about the benefits you can give to your sponsors off the sporting field. Media, social media, social networking and brand ambassador activities are
An Insider’s Guide To Securing Sponsorship For Athletes Read More »
When we think about creating a great member experience, it’s easy to focus on the obvious – like how a member is greeted by staff, whether the staff and trainers were pleasant and supportive, if the resources and equipment were up to standard, and how they felt after spending time with your business. But there’s
How Software Integration Can Improve Customer Satisfaction Read More »
Anecdotally, we know that women often use their breasts as a barrier to activity, or as a reason to avoid doing certain activities or drills. However, this was demonstrated more scientifically during a study in the UK, which found that a whopping 17 per cent of women opted out of an activity due to their
Finding The Right Sports Bra For Bigger Boobs Read More »
Winners were announced at the 2024 AUSactive National Awards, held in Sydney on 11th October. The sold-out gala event highlighted talent from across the country, and marked a record number of submissions for the Australian health and wellbeing industry awards program. What is the AUSactive National Awards Program? Formerly known in the industry as the
2024 AUSactive National Award Winners Announced Read More »
James Zammit was inside a float tank, prepping for an upcoming interview when he decided he’d had enough of his corporate career. Fifteen years of long hours and what he described as a “toxic environment” had been taking its toll on his health and wellbeing. “I just decided, I’m not doing this anymore. I’m opening
Corporate Escapee Helping Others Find Balance From Burnout Read More »
The fitness industry is always changing, and one of the newest trends gaining popularity is altitude training. Traditionally, this training was done naturally in the mountains, however, thanks to modern technology, we can now create high-altitude environments at sea level. This means that the same physical benefits are on offer to both elite athletes and
Attract New Members By Offering Altitude Training At Your Facility Read More »
