Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
Article updated October, 2023. Founder and CEO of Air Locker Training, Roman Brady believes that anything is possible if you have a strong belief in yourself and consistently work towards achieving your goals. As an ex-footy player, Roman Brady is no stranger to serious training. He’s also an MBA student at Newcastle University, with a […]
What is Air Locker Training? Read More »
Your new-mum client walks into the gym. You congratulate her on her recent arrival, move through her pre-exercise questionnaire and then it’s time for goal setting! Goal setting with a new mum is easy, right!? Clearly she is here to ‘get her pre-baby body back’ and you will do everything you can to help her
Changing Your New Mum Goal Setting Language Read More »
Everyone knows social media marketing is important. It’s the biggest, most financially savvy medium available, and it is utilised by top businesses worldwide. Perhaps the trendiest strategy in digital marketing today is the leveraging of the influencer. The term gets tossed around a tonne. The definition is straight forward: somebody who can influence the purchase
Online Influencers You Never Knew You Had! Read More »
A snapshot from Fitness Australia CEO, Barrie Elvish. More Australians, more active, more often. Six simple words that carry a powerful message, and if Fitness Australia’s new strategic direction is successful, an outcome that will support a healthier, happier community with reduced physical and mental health issues and a much improved sense of wellbeing. In
Fitness Australia: Let’s Get Moving Read More »
We all know that video is literally everywhere when it comes to online platforms and social media. So how can you take advantage of video for your business? Let’s firstly consider some different types of video you can create: Facility overview Class preview Facility tour Exercise method overview Member/client testimonials Trainer profiles Announcements Interviews and
Best Practices For Creating Video Read More »
Part 2 of 2 (read Part 1 here) Your first step is to stand back from the situation and see where there is alignment and where there is not. Get clear on the path forward in terms of vision, goals, purpose, and mission. Review who you want to serve and why. In fact, as you
Partnerships: The Good, The Bad & The Ugly. Part 2 Read More »
Part 2 of 2 (read Part 1 here) Content Exchange Although I have not seen this technique of team building for a really long time, one of my favourite ways to connect with my coworkers was to have a content mixer meeting. At this exchange, instructors would come together and review protocol, share new industry
Part 1 of 2 From professionals wanting to open a new business with their friends or family, to existing partnerships that have gotten difficult and not working out as planned, and everything in-between. Whether you’re considering entering a new partnership, or managing an existing one, partnership relationships (like all others) take work. In this article
Partnerships: The Good, The Bad & The Ugly Read More »
Part 2 of 2 (read Part 1 of Triggers That Inspire People To Buy here) Be Qualified You need to prove to people that you are qualified to talk about your product or service. This means demonstrating your extensive experience or that you’ve been there for a while, that you’re passionate about the product/service, and
Triggers That Inspire People To Buy – Part 2 Read More »
Part 1 of 2 In today’s highly competitive marketplace, sales hacks are gold! Getting the edge over your competitors can mean the difference between achieving your sales targets and not, so here is the first of our two-part article to help you stop burning leads and start inspiring more sales. DECISION MAKING FACTS There are
Triggers That Inspire People To Buy – Part 1 Read More »
Part 1 of 2 For as long as I have been teaching in gyms, the personal training and group X departments have been seen as separate in both purpose and function. The goal of a personal trainer is to gain clients through the club or self-promotion and help individuals through private or small group trainings.
18th November 2019 Baby Boomers are the nation’s most active generation, racking up 364 hours of physical activity each year(1), reveals new research commissioned by Fitness Australia. Baby Boomers rack up 83 additional hours of exercise each year compared to those under 40 Health & confidence are the biggest drivers of exercise among this generation
Baby Boomers Come Out On Top As Most Active Generation Read More »
