Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
In today’s day and age, Instagram is an indispensable tool for any fitness business. From personal trainers and nutritionists to fitness centres and studios alike, social media has become a powerhouse for promoting services, connecting with potential clients, and building a highly recognisable brand. Different platforms work best for different demographics and in this article,
Using Instagram To Grow Your Fitness Business in 2025 Read More »
WNiF had the opportunity to catch up with Tony Griffin, Managing Director at Panatta Australia at the AusFitness Industry Trade Show and Summit recently in Sydney. Panatta had an impressive range of their industry-leading commercial fitness equipment on display and was drawing plenty of attention from facility owners keen to level up their gym floor
Five Questions With Panatta Australia’s Tony Griffin Read More »
Biohacking is so popular that there’s an entire subreddit devoted to it these days. What is it, and how can you utilise it as a fitness professional to help your clients achieve their goals? In the noisy fitness landscape, trainers are always looking for ways to stand out from the crowd, so is the rise
Is Biohacking The Next Frontier in Client Engagement? Read More »
Sponsorship is abundant, and it’s available to athletes of all levels from elites to beginners as well as clubs, sporting organisations, businesses and individual professionals. Now more than ever before, sponsorship is about the benefits you can give to your sponsors off the sporting field. Media, social media, social networking and brand ambassador activities are
An Insider’s Guide To Securing Sponsorship For Athletes Read More »
When we think about creating a great member experience, it’s easy to focus on the obvious – like how a member is greeted by staff, whether the staff and trainers were pleasant and supportive, if the resources and equipment were up to standard, and how they felt after spending time with your business. But there’s
How Software Integration Can Improve Customer Satisfaction Read More »
James Zammit was inside a float tank, prepping for an upcoming interview when he decided he’d had enough of his corporate career. Fifteen years of long hours and what he described as a “toxic environment” had been taking its toll on his health and wellbeing. “I just decided, I’m not doing this anymore. I’m opening
Corporate Escapee Helping Others Find Balance From Burnout Read More »
The fitness industry is always changing, and one of the newest trends gaining popularity is altitude training. Traditionally, this training was done naturally in the mountains, however, thanks to modern technology, we can now create high-altitude environments at sea level. This means that the same physical benefits are on offer to both elite athletes and
Attract New Members By Offering Altitude Training At Your Facility Read More »
Since its launch in 2001, Clubware has been a trusted name in gym management, supporting over 1,000 fitness centres across Australasia with its comprehensive tools for membership management, reporting, and access control. Distributed by Debit Success and PaySmart—both part of Xplor Technologies, a global leader in software, payments, and growth solutions for the fitness industry—Clubware
Xplor Gym: The Next Evolution in Club Software Read More »
Gym members are often most motivated in January, fuelled by new year resolutions. But, as the year rolls on, good intentions can slip. So, how can you keep your members engaged and motivated for the long run? By creating engaging experiences that build lasting motivation, you can drive retention, boost referrals, and grow your business.
Keep Your Gym Members Motivated Beyond January Read More »
As demand for recovery modalities continue to rise and the popularity of Pilates keeps growing, entrepreneur David Altamura saw a gap in the health and wellness landscape. His successful studio, Wildsoul Wellness, is now available for franchising and opens up a real opportunity for potential investors and business owners to step into the Pilates and
A Pilates and Recovery Franchise Opportunity For Investors Read More »
One of the biggest benefits of partnering with other businesses is your combined value – together, you can offer something above and beyond what you can offer individually to clients and other organisations, as well as the value that you can offer to each other. Brand and sponsorship specialist, Vickie Saunders shares her thoughts on
The Benefits Of Partnerships For Fitness Businesses Read More »
The team at What’s New in Fitness first visited TotalFusion Chermside back in 2018, when it was Australia’s newest studio concept – a heat-controlled, premium health and fitness facility built on the ethos of ‘movement as a way of life’ and a completely holistic offering that nurtures the mind and the body. The business has
TotalFusion Chermside Announces Exciting Expansion Plans Read More »
