Fitness Technology

You could be bombarded here with information because our industry is riding the wave of fitness technology not only through fitness equipment such as the commercial cardio equipment lines that are available, but through fitness apps and fitness wearable technology and group fitness effort and measurement software and programs such as MYZONE or Polar 2.0. All linked back to the all important ‘member expereince’, you can see why fitness technology is an extremely relevant and popular area for you to look through.

futuristic fitness classes

Are these the fitness classes of the future?

What happens when you ask AI to invent a new type of never-before-seen fitness class? National leading gym chain Genesis Health + Fitness decided to put the robots to the test and see what new concepts they could create. The results? An interesting selection of inspired and futuristic ideas with varying degrees of practicality and […]

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altitude training increase fat burning

How Can Altitude Training Help Increase Fat Burning, Reduce Insulin & Improve Fitness?

Simulated altitude training continues to grow rapidly in Australia as a value-adding service to members or clients in all types of gyms, studios and fitness and performance centres. What are the advantages of training in a simulated altitude environment? Altitude training is not only for elite sports performance, but offers benefits for everyday health and

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attracting gen z to your fitness business

Strategies for Attracting Gen Z to Your Fitness Business

When it comes to fitness, there are so many options out there – it’s a great thing for consumers as there’s bound to be a flavour everyone enjoys. This smorgasbord of choice, however, can make retention harder than ever for fitness business owners because there’s always a bright shiny object calling your members away. In

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low cost fitness franchise

The Fitness Franchise with Low Overheads and High Temps

There’s never been more choices available than there are today, when it comes to owning a fitness franchise and finding a brand that aligns with your interests and values. And just when we thought we had every kind of fitness offering covered, we were introduced to J.I.M, the lovechild resulting from the combination of a

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tony zonato cover me app

Get Your Group Exercise Classes Covered With The Cover Me App

CoverMe Fitness, the innovative studio management app for the fitness industry, launches this month in Australia, with industry veteran Tony Zonato leading the rollout as Managing Director for the region. The Cover Me app is set to change the landscape of casual group exercise instructors by creating a pool of available and qualified instructors for

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evolt 360 body scanner generate cash flow

Using the Evolt 360 Body Scanner to Get Members Through The Door

Are you looking for ways to get members to reconnect with you and motivate them to get back into their workout routines? The cost of living crisis is being felt across Australia, and gyms need to offer increased value to members for those membership fees to be justified in the next round of household spending

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filling your empty cycle studio

Solutions For Filling Up Empty Cycle Studios

With the home gym equipment market offering increasingly great value, and the humble stationary bike now more interactive and connected than ever before, you may be noticing less bums on seats in your cycle studio. A cardio theatre is a significant investment, both with the purchase and maintenance of exercise equipment and also due to

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what is mz open

MZ-Open: Integrating MyZone With Your Existing Smart Watch

From 13th March 2024, Myzone will be switching on its newest feature, MZ-Open – an access function, which enables members to integrate their existing smart watch with the Myzone ecosystem at their gym. This function means gym owners can create more community within their membership, offering more incentives for their members to stick around, get

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north pole engineering in australia

North Pole Engineering and GROUPEX Join Forces to Expand Fitness Technology Access in Australia

North Pole Engineering, a global leader in sports and fitness technology solutions, has proudly announced a strategic partnership with GROUPEX,  appointing them as the exclusive distributor for North Pole Engineering products and solutions in Australia.  This collaboration represents a significant step in fortifying North Pole Engineering’s footprint in the Pacific region, providing Australian athletes, fitness

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grow your PT clients with flex app

Grow Your PT Business with Flex App: The Tinder of Personal Training

PJ van Gyen realised there was a need for a platform that connected fitness trainers and potential clients when he felt the disconnect from both sides of the equation. As a client, eager to expand on his training, he found it hard to connect with someone who had the right expertise. Then, as a trainer,

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benefits of eccentric training for athletes

New Study Explores The Benefits of Eccentric Training for Athletes

A recent publication in the Scientific Journal of Sport and Performance highlights the transformative impact of digital weight on enhancing athletic performance. This could be because of the ability to utilise AI to train eccentrically, which is difficult to do without the help of another person. How is Emerging Tech Enhancing the Benefits of Eccentric

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gamification of fitness BFT australia

Introducing Gamification in Workouts: The Secret to Motivation and Results

Thanks to Prue Harvey, Education Coordinator at BFT, for this article. The concept of gamification is nothing new in fitness – think Apple watches, heart rate monitors, etc – but how it’s executed can change the game for your product or business. The use of gamification in workouts has been showing increasing popularity, from virtual

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