Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
The Australian fitness industry is more competitive than it’s ever been. With over 10 million Australians holding gym memberships and the personal training sector continuing to grow year on year, the market is saturated with qualified PTs all chasing the same clients. Getting your Certificate IV is no longer enough to build a thriving business. […]
7 Ways For PTs To Stand Out In The Crowd Read More »
The Australian fitness landscape has transformed dramatically over the past decade. Between 2015 and 2024, the number of gyms and fitness centres across the country expanded at an unprecedented rate, driven by boutique studios, 24-hour franchises, and increasingly health-conscious consumers. Now, as we move through 2026, aspiring fitness entrepreneurs face a critical question: has the
Opening a Gym in Australia: Is the Market Saturated in 2026? Read More »
The end of the year brings more than just Christmas parties and beach holidays for Australian personal trainers. It’s the perfect opportunity to ensure your legal house is in order before the new year begins. While most PTs are brilliant at designing programs and motivating clients, the legal side of running a personal training business
Legal Steps to Prepare Your PT Business for the New Year Read More »
The Australian fitness industry is experiencing a profound transformation. After weathering pandemic closures, navigating the hybrid training revolution, and watching consumer behaviour shift dramatically, fitness professionals across Sydney, Melbourne, Brisbane, and beyond are entering 2026 with a critical question: how do we not just survive, but genuinely thrive? The businesses that will boom in 2026
6 Selling Tips To Make Your Fitness Business Boom in 2026 Read More »
As more Australians embark on medical weight loss treatments, many trainers now find themselves training clients on weight loss medication without fully understanding what these drugs do, how they affect exercise performance, or what’s within their professional scope. Clients may casually mention, “I’ve just started Ozempic,” leaving trainers torn between curiosity, concern and confusion. In
Personal Training Clients on Weight Loss Medication Read More »
The soundtrack of a fitness business does more than fill silence. It sets pace in a HIIT block, softens the edges of a busy floor, and helps a new member feel like they belong. It is also, in Australia, a legal and operational choice. If you play commercially available music in a business, you are
A Guide to Understanding Music Licensing For Fitness Businesses Read More »
The opening of Plus Fitness Mambourin last month marked a milestone for the brand, which has seen its trajectory turbo-charge since its 2020 acquisition by ASX-listed company Viva Leisure. Mambourin marks 200 clubs opened with around 200,000 members and more sites in the pipeline across Victoria and New South Wales. For Australian gym owners, a
The Plus Fitness Playbook To Successful Scaling Read More »
A few years ago, it wasn’t the norm for gyms to sell things like protein powders and branded t-shirts. Today, gyms are more than just gyms — they’re brands. If you’ve created a community at your gym that makes people feel like they belong, the place where they train becomes a part of their identity.
Merchandising for Gyms: A Smart Strategy for Member Retention in 2025 Read More »
With June 30 fast approaching, fitness business owners across Australia are preparing to wrap up the financial year, which means it’s the perfect time to upgrade your gym setup. There are numerous reputable suppliers with a sale on commercial gym and fitness equipment. Smart investments now could be fully tax-deductible, giving your business a financial
Take Advantage Of 2025 EOFY Sale On Commercial Gym & Fitness Equipment Read More »
The Aussie thirst for gym facilities is as strong as ever and the greatest challenge for fitness business owners is retaining members in a highly competitive market. There are some pieces of equipment that you could expect to find in pretty much any fitness centre, such as weight plates, dumbbells and cardio machines, but what
3 Fitness Products You Should Have In Your Gym in 2025 Read More »
The AUSactive National Awards celebrate the incredible work being done across the active health and exercise industry in Australia. Formerly known as the Fitness Australia Awards, they shine a spotlight on both individuals and organisations making a real difference – those leading the way, inspiring, and helping create healthier, more active communities. These prestigious Australian
Australian Fitness Industry Awards Open Nominations For 2025 Read More »
From the arrangement of cardio equipment down to the colour of the walls, Juliana Mare chats to design experts to find out their top tips for gym floor design to maximise functionality and member enjoyment. The importance of gym flooring design for member retention What convinces a person to join a gym? Of course, factors
Top Tips For Gym Flooring Design in 2025 Read More »
