Gym Retention and Member Experience Archives

What Most Australian Gym Owners Don’t Know About the Music Playing in Their Facility

When Athletic Gym & Recovery Centre launched in Winnellie earlier this year, the founders were not thinking about grand opening discounts or social media follower counts. Ed Vidal and Ari Tsirbas were thinking about doing every single thing correctly from the beginning, and that included sorting music licensing for their gym before a single member […]

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How Smart Gym Owners Are Turning the HYROX Boom Into a Retention Engine

Australian Fitness Industry News, Events, Group Fitness, Gym Retention and Member Experience, Health & Fitness / April 30, 2026

The Les Mills x HYROX partnership isn’t just big news for the fitness industry. For gym owners and fitness professionals across Australia, it’s a ready-made solution to one of the hardest problems in the business: keeping members engaged long enough to stay. Walk the floor of almost any commercial gym in Australia right now and

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Fitesque: The New Dance Fitness Licensing Opportunity for Australian Studios

Fitness Startups and Innovation, Group Fitness, Gym Retention and Member Experience, Health & Fitness / April 12, 2026

Walk into almost any fitness studio in Australia right now and you’ll find a familiar lineup: HIIT, reformer Pilates, yoga, and cycle. All solid. All proven. And all increasingly indistinguishable from the studio down the road. For studio owners and independent instructors, the challenge isn’t attracting fitness enthusiasts – it’s attracting people who have quietly

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Why Gym Member Retention Starts on the Weights Floor (Not in Your CRM)

Group Fitness, Gym Retention and Member Experience, Staffing, Hiring and Team Management / March 23, 2026

There’s a quiet crisis happening in gyms across Australia right now — and it has nothing to do with your pricing, your parking, or your app. It’s a confidence crisis. And new global data suggests it’s one of the biggest drivers of gym member churn that operators consistently overlook. The 2026 Global Fitness Report from

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How to Add Boxing to Your Gym Offering (And Actually Make Money From It)

Fitness Education, Group Fitness, Gym Retention and Member Experience, Programming and Coaching For Fitness Professionals, Staffing, Hiring and Team Management, Training Aids & Tools / March 8, 2026

If you’ve been thinking about introducing boxing into your fitness offerings but keep putting it off, this one’s for you. We sat down with British Olympic bronze medallist and global boxing fitness entrepreneur Tony Jeffries to get the unfiltered truth on what works, what doesn’t, and exactly how Australian gym owners can turn boxing into

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how to stop pts from stealing gym clients

How To Stop PTs From Stealing Clients and Bolster Member Loyalty

Fitness Business Management, Gym Retention and Member Experience, Staffing, Hiring and Team Management / February 22, 2026

It’s one of the most uncomfortable conversations in the fitness industry. A personal trainer leaves your gym, and a few weeks later, half their client base has quietly followed them out the door. You didn’t see it coming, or maybe you did, but you didn’t know what to do about it. Either way, the financial

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The Online Influencers For Your Fitness Business You Never Knew You Had!

Fitness Business Management, Gym Marketing and Lead Generation, Gym Retention and Member Experience / February 11, 2026

Every fitness business owner in Australia is chasing the same dream: get a well-known influencer to spout off about their gym, their app, or their training program, and watch the clients roll in. The problem is that macro-influencers with massive followings charge eye-watering fees, deliver wildly inconsistent returns, and often have audiences spread so thin

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How to Build a Gym Member Referral Program That Actually Wins New Members

Gym CRM and Member Management, Gym Marketing and Lead Generation, Gym Retention and Member Experience / February 14, 2016

Word-of-mouth has always been the lifeblood of fitness businesses. Ask any gym owner or studio manager how their best members found them, and the answer is almost always the same: a friend, a training partner, a colleague who wouldn’t stop talking about the place. That dynamic hasn’t changed. What has changed is how Australian fitness

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