Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
Article updated April 2024. As a personal trainer or someone who works in the fitness industry, you already know that there are no shortcuts to getting in shape. As a fitness mastermind, you probably spend your days creating individual strategies that help people reach their training goals over time. But did you also know that […]
Five Steps To Choosing A Powerful Business Name Read More »
Five questions with… Paul McClure, Managing Director, Life Fitness Australia. Life Fitness is a leading manufacturer of commercial and corporate fitness equipment and the exclusive distributor for Life Fitness and Hammer Strength equipment. In 2017 the company will celebrate its 20th anniversary here in Australia. Starting out with a modest five employees, Life Fitness Australia
Five Questions With PAUL MCCLURE Read More »
It was Abraham Lincoln who said, ‘Things may come to those who wait, but only the things left by those who hustle.’ When it comes to advancing your career, Lincoln’s advice rings true. Some people just wait for things to happen, while others actively pursue opportunities. There are many ways to advance your career and
Three Ways To Supercharge Your Fitness Career Read More »
In the fifth of our article series providing legal guidance for those in the fitness industry, we’re sharing more advice from Scott McKenzie from Mills Oakley. This time Scott helps you understand how to secure a 24/7 gym permit. It’s important to understand that applications for planning permits (including extensions to operating hours) must be delicately handled to optimise prospects for
Securing A 24/7 Gym Permit Read More »
Functional Training: Exercises and programming for training and performance, by Juan Carlos Santana Reviewed by Tony Boutagy, PhD, AEP, AES of the University of the Sunshine Coast, Australia and Boutagy Fitness Institute This is a book that has been long awaited and keenly anticipated, written by the Godfather of the intelligent functional training movement, JC Santana. The text is
Book Review: Functional Training – Juan Carlos Santana Read More »
In the fourth of our article series providing legal guidance for those in the fitness industry, we’re sharing more advice from Scott McKenzie from Mills Oakley. This time he’s focusing on what to do if a copycat tries to copy the ‘vibe’ of your gym. It can be problematic attempting to prevent others from copying the ‘vibe’ of your gym,
Copycats – What If Someone Copies The ‘Vibe’ Of Your Gym? Read More »
In the second of our article series providing legal guidance for those in the fitness industry, we’re sharing more advice from Scott McKenzie from Mills Oakley. This time he’s focusing on 12 things to watch out for when buying or selling a health club. Buying an existing gym may seem like a relatively simple process; however there is a significant
12 Tips And Traps When Buying Or Selling A Gym Read More »
More Class Time, More Class Titles, More Class Participants… If you’re like most gym owners, you and your staff spend countless hours and labour resources managing your group fitness department. The result of your efforts is typically a program that falls short of meeting the diverse and ever-changing schedule demands of your members. Your studio
No More Empty Studios Read More »
Dr Paul Bedford is known in the global fitness industry as The Retention Guru (www.retentionguru.co.uk). In 2015 he presented a study of the North American fitness market for IHRSA, which involved one million members! In this same year he completed a retention presentation tour of Australia as well as presenting and hosting a sold out
4 Visits Per Month : The Key To Membership Retention Read More »
Word-of-mouth has always been the lifeblood of fitness businesses. Ask any gym owner or studio manager how their best members found them, and the answer is almost always the same: a friend, a training partner, a colleague who wouldn’t stop talking about the place. That dynamic hasn’t changed. What has changed is how Australian fitness
How to Build a Gym Member Referral Program That Actually Wins New Members Read More »
Steve Grant the founder of the Gym Hub, explains four key benefits of mentoring for club owners! Research shows that 80 per cent of Australian gyms will close in their first five years of business and 80 per cent of those who survive will, unfortunately, fail during the five years that follow. Gym owners need
Four Reasons Every Gym Owner Needs A Mentor Read More »
Note: This article is general in nature and does not constitute legal advice. Gym owners and fitness businesses should seek independent legal and financial advice specific to their circumstances. For years, the contractor model has been the default staffing arrangement across much of the Australian fitness industry. Personal trainers operating under their own ABN, group
Contractors vs Employees: What Every Australian Gym Owner Needs to Know Right Now Read More »
