Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
More Class Time, More Class Titles, More Class Participants… If you’re like most gym owners, you and your staff spend countless hours and labour resources managing your group fitness department. The result of your efforts is typically a program that falls short of meeting the diverse and ever-changing schedule demands of your members. Your studio […]
No More Empty Studios Read More »
Dr Paul Bedford is known in the global fitness industry as The Retention Guru (www.retentionguru.co.uk). In 2015 he presented a study of the North American fitness market for IHRSA, which involved one million members! In this same year he completed a retention presentation tour of Australia as well as presenting and hosting a sold out
4 Visits Per Month : The Key To Membership Retention Read More »
Word-of-mouth has always been the lifeblood of fitness businesses. Ask any gym owner or studio manager how their best members found them, and the answer is almost always the same: a friend, a training partner, a colleague who wouldn’t stop talking about the place. That dynamic hasn’t changed. What has changed is how Australian fitness
How to Build a Gym Member Referral Program That Actually Wins New Members Read More »
Steve Grant the founder of the Gym Hub, explains four key benefits of mentoring for club owners! Research shows that 80 per cent of Australian gyms will close in their first five years of business and 80 per cent of those who survive will, unfortunately, fail during the five years that follow. Gym owners need
Four Reasons Every Gym Owner Needs A Mentor Read More »
Note: This article is general in nature and does not constitute legal advice. Gym owners and fitness businesses should seek independent legal and financial advice specific to their circumstances. For years, the contractor model has been the default staffing arrangement across much of the Australian fitness industry. Personal trainers operating under their own ABN, group
Contractors vs Employees: What Every Australian Gym Owner Needs to Know Right Now Read More »
Paul Wright shares one of his biggest ever health business success stories, and explains how you can do the same… Recently I was asked a very important question, which is relevant to almost all health business owners. The question was: ‘How do I know when I need to get more staff?’ Essentially – this health
Are The Team Members You’re Hiring Right For Your Business? Read More »
Craig Mac explores the key considerations when choosing your next commercial treadmill. The trusty treadmill is probably among the most expensive pieces of equipment in your gym or PT studio. It’s also probably among the most used pieces of equipment by your members and clients. For this reason alone, the decision to upgrade your existing commercial
Your Next Commercial Treadmill Read More »
With summer here, now is the perfect time to develop and action strategies in order to grow your Personal Training business. Before getting started, it’s essential to pinpoint clarity around your niche to distinguish you from other Per-sonal Trainers. This will help establish a clear reason as to why customers should choose you to help
10 Tips To Grow Your PT Business Read More »
Adventure trainer Joe Bonington shares the top five adventures to add to your bucket list. We’ve all got a “bucket list” of sorts and whether it’s running a marathon, swimming with dolphins or even writing a book, everyone has something they dream of doing in their lifetime. Whether we get around to doing it or
How Training For Bucket List Adventures Can Change Your Life Read More »
Open a magazine and there’ll be a story about women and men the world over, from teenagers to athletes beating themselves up about their ‘not-quite-ideal’ body shape. Taryn Brumfitt has been there too and has decided to do something about this negativity, taking on the role of positive body image activist. The 36-year-old Adelaide-based mother
Taryn Brumfitt: Teaching Women From All Over The World To Embrace Their Body Read More »
Running a business can be overwhelming. The number of tasks that accumulate is daunting by itself, but the time it takes to manage them all is even more demanding. Put down the pen and paper, get off the phone and implement these six tips to save your business time and money. 1. Run reports to
6 Ways To Efficiently Manage Your Business Read More »
Article updated February 2025. It’s common practice for a personal trainer to ask their clients about their goals – fat loss, muscle gain, athletic performance, looking great in that wedding dress etc. Many PT’s, however, miss the opportunity to understand their clients on a deeper level. Ben Cook, former coach with the Australian Institute of
10 Things You Need To Ask Your Clients Read More »
