Like many areas of your business, sourcing the right management tools for your fitness business is crucial because it saves both time and money – both of which are in short supply for most. Articles in this category include Client Management Systems, Gym Software and Programs, Energy Saving Systems and Equipment, Marketing, Sales, and Retention Solutions, Fitness Business Opportunities, Additional Gym Revenue Streams and more.
Most people think the key to succeeding in business is having a great product or service. But guess what? People don’t actually buy a product or a service; instead, what they actually buy is the feeling that they believe your product or service will give them. I’m sales expert Steve Jensen, and in this article […]
Make Sales In A Start-Up Business Read More »
Article updated April 2024. Gyms, fitness clubs personal trainers, and studios alike, by now should be aware of the huge potential for market growth through being active on social media channels. Along with a myriad of benefits such as increased brand awareness, improved search engine rankings, brand loyalty, and cost-effective advertising, there are potential pitfalls
5 Things To Include In Your Social Media Policy Read More »
In the second of our series of articles, which provide legal guidance for participants in the fitness industry, we’re sharing guidance from Meridian Lawyers, who regularly advise fitness professionals to help them understand their risks, roles and responsibilities in an increasingly litigious and regulated environment. In this article, Michael Bracken and Greg Bawden from Meridian
Fitness Franchising: Your Buying Considerations Read More »
Article updated May 2025. Altitude training rooms are becoming more prevalent in the Australian fitness scene. Offerings include simulated altitude rooms as a bespoke in-studio feature through to gyms built solely around altitude training, such as the Air Locker franchise. The limitation for many commercial gyms lies in either the set up cost of creating
Box Altitude – The Market Disrupter In Altitude Training Read More »
Article updated May 2025. Some fitness business owners fill their schedules with great clients. Their calendar is filled with people who follow the program that gets them results, people who are fun to be around, people who refer others, and people who pay on time. Other fitness business professionals and owners don’t have all that.
How To Fill Your Schedule With Great Fitness Clients Read More »
Original article by Steve Jensen and updated October 2024. In a competitive marketplace we’re always looking for that golden bullet – the one thing that will increase sales. Is it more marketing? Improved advertising? Getting better positioning in the marketplace? Or is it achieved by diving into technology and creating a better website, sales funnels
How To Increase Sales Fast Read More »
Craig Mac, WNiF Publisher, interviews Chris Chatto, Director at the leading altitude simulation technology company, Xtreme International. XTREME International (XIT) provides altitude simulation technology for sports performance, fitness, health and wellbeing, and custom applications. The company is supported by global supply partners, working together to provide cost effective solutions to drive an altitude world through
Five Questions With XTREME International’s Chris Chatto Read More »
WNiF publisher Craig Mac chats with Warrnambool 24/7 Gym & Fitness owner Stuart Roe about the decision to install a simulated altitude training room into his facility and 12 months on, whether it was worth the investment? Warrnambool is a regional centre and former port city on the south-western coast of Victoria with a population
Altitude Training: Is It Right For My Fitness Facility? Read More »
Article updated October 2024. Don’t rely on outdated closing techniques. Become more confident and increase your sales. Learn how to do things differently. Future proof your business and career. World renowned business and sales consultant, Steve Jensen shares 11 steps to outsourcing that will help you reach your business goals faster. What does outsourcing involve?
11 Steps To Outsourcing In Business For Faster Success Read More »
Employed by elite athletes and professional sporting teams for over 40 years, altitude training offers its users a degree of success – which is all it might take. Professor Chris McLellan PhD looks at the history behind altitude training. Adaptation to high altitude was first acknowledged by balloonists and alpinists in the early 1800’s who
A History On Altitude Training Read More »
Could this be Australia’s best gym? Craig Mac talks to the man with the vision, Leigh Wetton, owner of EMF Performance Centre in Robina, Gold Coast. CM: Club number five for the EMF group and its first Performance Centre. Robina is now home to the largest gym in Queensland—what’s been the secret of your success
WNiF Club Profile: EMF Performance Centre Read More »
There’s a moment every fitness business owner knows well. You’re standing in a showroom, or scrolling through a supplier catalogue, and you’re staring at a piece of equipment that costs somewhere between a modest used car and a small boat. The salesperson is enthusiastic. The brochure is glossy. And somewhere in the back of your
How To Understand The ROI Of Gym Equipment Read More »
