Embracing Fearlessness in Gym Design With Cuoco Black

Esteemed gym design expert, Cuoco Black shares his thoughts on making bold choices when it comes to the look and feel of their business… Gym developers – if you’re not competing like Disney, Steve Jobs or Musk, you’re missing the whole point of their genii, their brilliance at promoting their offerings. Marketing prowess, courage and […]

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Five Questions With EzyPay’s Daniel Moy

Craig Mac, WNiF Publisher, interviews Daniel Moy, Strategic Partnerships Manager at EzyPay. Multi-award winning FinTech company, Ezypay, has been specialising in the provision of subscription payments for almost 25 years. Operating in a diverse range of industries, Ezypay has offices in Australia, New Zealand and Malaysia, processing payments via direct debit and all major cards

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Partnerships: The Good, The Bad & The Ugly

Partnerships in business can be the key to success, yet also the reason for failure. From professionals wanting to open a new business with their friends or family, to existing partnerships that have gotten difficult and not working out as planned, and everything in-between. Whether you’re considering entering a new partnership, or managing an existing

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Leading AI Tool Creator Keepme Expands In Australia

Member Retention experts Keepme, appoints three new territory managers across Australia, USA and Spain. The appointments come during a major growth period for Keepme, the leading AI Tool created to improve member retention, has recently appointed three new country leads across Australia, USA and Spain to support and lead its growth plans. Mark Munday will

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triggers that inspire people to buy

Fitness Sales: Triggers That Inspire People To Buy

Article updated October 2024. In today’s highly competitive marketplace, sales hacks are gold! Getting the edge over your competitors can mean the difference between achieving your sales targets and not, so here is the first of our two-part article to help you stop burning leads and start inspiring more sales. Steve Jensen from Impact Training

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Building A Supportive Team – 8 Ways To Get Your Group Ex And PT Staff To Work Better Together!

Part 1 of 2 For as long as I have been teaching in gyms, the personal training and group X departments have been seen as separate in both purpose and function. The goal of a personal trainer is to gain clients through the club or self-promotion and help individuals through private or small group trainings.

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Baby Boomers Come Out On Top As Most Active Generation

Baby Boomers are the nation’s most active generation, racking up 364 hours of physical activity each year(1), reveals new research commissioned by Fitness Australia. Baby Boomers rack up 83 additional hours of exercise each year compared to those under 40 Health & confidence are the biggest drivers of exercise among this generation More Baby Boomers

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Judgement Free Zone Comes To Australia

Planet Fitness is bringing its “Judgement Free Zone” to Australia, expanding its international footprint into a new market. Planet Fitness has entered into an area development agreement with Bravo Fit Holdings Pty Ltd., which plans to bring a minimum of 35 Planet Fitness locations to Australia over the next several years. Bravo Fit Holdings consists

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My Mountain Trainer – High Performance Incline Trainer

Half the installation space of the treadmill and a limitless self-powered speed range – meet the My Mountain TreadClimber. The My Mountain TreadClimber includes all of the functions of a conventional walking treadmill in a compact unit, featuring advanced electronics and whisper quite operation. What is the MyMountain TreadClimber? The dynamic spring system creates a

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eleiko evo dumbbells

Enhance Your Strength Offering with Eleiko EVO Dumbbells

This article was updated September 2024. If you or your members have an interest in functional strength training and incorporating balance, mobility and unilateral training into workouts, you should consider adding spinning dumbbells to your strength equipment offerings. The Eleiko Evo dumbbells are a top quality choice when it comes to durable, functional dumbbells that

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What’s to Love About The Assault AirRower Elite

The AirRower Elite was designed by professional athletes and trainers who have tested the world’s best fitness equipment in order to create one, power-house rower that packs a punch. The AirRower’s solid steel frame construction and innovative design combined with its commercial grade durability makes it the best in-class rower on the market. https://youtu.be/EqiI57nb8sY What’s

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whole body stretching equipment

Tonic Vibration Reflex – Whole Body Stretching Equipment

Article updated June 2023. Any fitness professional will agree that flexibility and mobility are crucial in maximising overall performance and for injury prevention. There are a number options available when it comes to stretching equipment, but some people ask the question – do you need equipment when it comes to stretching? Image by StockSnap Are

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