Partnerships: The Good, The Bad & The Ugly

Partnerships in business can be the key to success, yet also the reason for failure. From professionals wanting to open a new business with their friends or family, to existing partnerships that have gotten difficult and not working out as planned, and everything in-between. Whether you’re considering entering a new partnership, or managing an existing […]

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Leading AI Tool Creator Keepme Expands In Australia

Member Retention experts Keepme, appoints three new territory managers across Australia, USA and Spain. The appointments come during a major growth period for Keepme, the leading AI Tool created to improve member retention, has recently appointed three new country leads across Australia, USA and Spain to support and lead its growth plans. Mark Munday will

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triggers that inspire people to buy

Fitness Sales: Triggers That Inspire People To Buy

Article updated October 2024. In today’s highly competitive marketplace, sales hacks are gold! Getting the edge over your competitors can mean the difference between achieving your sales targets and not, so here is the first of our two-part article to help you stop burning leads and start inspiring more sales. Steve Jensen from Impact Training

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Baby Boomers Come Out On Top As Most Active Generation

Baby Boomers are the nation’s most active generation, racking up 364 hours of physical activity each year(1), reveals new research commissioned by Fitness Australia. Baby Boomers rack up 83 additional hours of exercise each year compared to those under 40 Health & confidence are the biggest drivers of exercise among this generation More Baby Boomers

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Judgement Free Zone Comes To Australia

Planet Fitness is bringing its “Judgement Free Zone” to Australia, expanding its international footprint into a new market. Planet Fitness has entered into an area development agreement with Bravo Fit Holdings Pty Ltd., which plans to bring a minimum of 35 Planet Fitness locations to Australia over the next several years. Bravo Fit Holdings consists

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My Mountain Trainer – High Performance Incline Trainer

Half the installation space of the treadmill and a limitless self-powered speed range – meet the My Mountain TreadClimber. The My Mountain TreadClimber includes all of the functions of a conventional walking treadmill in a compact unit, featuring advanced electronics and whisper quite operation. What is the MyMountain TreadClimber? The dynamic spring system creates a

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eleiko evo dumbbells

Enhance Your Strength Offering with Eleiko EVO Dumbbells

This article was updated September 2024. If you or your members have an interest in functional strength training and incorporating balance, mobility and unilateral training into workouts, you should consider adding spinning dumbbells to your strength equipment offerings. The Eleiko Evo dumbbells are a top quality choice when it comes to durable, functional dumbbells that

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whole body stretching equipment

Tonic Vibration Reflex – Whole Body Stretching Equipment

Article updated June 2023. Any fitness professional will agree that flexibility and mobility are crucial in maximising overall performance and for injury prevention. There are a number options available when it comes to stretching equipment, but some people ask the question – do you need equipment when it comes to stretching? Image by StockSnap Are

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woodway curve treadmill australia

What’s so special about Woodway Treadmills?

Article updated June 2025. Woodway treadmills are a world-class standard of exercise equipment, whether it’s for top-level fitness training, clinical rehabilitation, or everyday commercial gym use. With more than 40 years of experience, Woodway has built a reputation as the treadmill that serious facilities specify, and for good reason. What makes them different starts with

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fitrec fitness registration

FITREC Paves Way To fitness Employment For Sport And Exercise Students

Article updated June 2024. In a move to support ACT fitness employers and University of Canberra students, FITREC provides certificates of Gym Instructing and Personal Training for undergrad students that have completed key units in the Discipline of Sport and Exercise Science degree. With these certifications, FITREC can then provide students with the registration they

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Garage To $8.5m In 2 Years

Australian fitness franchise Fitstop, has achieved $8.5 million in revenue in just its first two years of operation, with its founders claiming to operate contrary to the “business-in-a-box” model often associated with franchising. Fitstop is a Queensland-headquartered fitness franchise, which was founded in a home garage by Peter Hull and Richard Bell. The business currently

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