Headline fitness news is covered here which includes new fitness equipment product releases and announcements, fitness equipment and training videos, fitness industry research, industry trends, new business opportunities for fitness professionals and enthusiasts, new fitness franchising programs, interviews with prominent fitness industry experts, fitness industry legal issues and challenges plus other relevant authoritative industry news.
A number of years ago the fitness industry became obsessed with training the ‘core’ and has always been obsessed with making the abs BURN! A traditional PT session wasn’t over unless you had given your clients a good ‘ab blast’ consisting of sit-ups and crunches, oblique crunches and a good long plank hold. There should […]
Build Strength From The Inside Out: Pre & Post Natal Read More »
Few things impact the gym member experience more than the equipment inside the facility. Sure, we’ve seen pricing – both high and low end – attract or repel members. Location absolutely plays an important part as well. But once the dust settles, the member pays their fees, and they are set free inside your facility.
How To Understand The ROI Of Gym Equipment Read More »
When you’re looking to equip your boutique fitness studio, gym or recommend equipment to a client, it can be an overwhelming decision, yet one name continues to lead the way in commercial fitness equipment and has done so now for the past 20 years. Life Fitness is not just a typical fitness industry supplier, there
5 Reasons Life Fitness Dominates The Australian Market Read More »
Life Fitness HD Athletic Perimeter offer a versatile and compact solution for group and individual olympic training. AUSTRALIA, JULY 05, 2017 Life Fitness, the global leader in commercial fitness equipment manufacturing, has introduced a new product to its HD Athletic line. Hammer Strength HD Athletic Perimeter Racks and Storage allow facilities to create an Olympic
Hammer Strength Expands Its HD Athletic Line Read More »
Rowing for gold with the launch of the new SKILLROW from Technogym. Technogym, the world leading producer of design and technology-driven fitness equipment solutions, is proud to announce the launch of SKILLROW, the first indoor rowing equipment designed to improve anaerobic power, aerobic capacity and neuromuscular abilities in one solution. SKILLROW has been designed to
The New Athletic Training Solution For Indoor Rowing Read More »
Global dance-fitness leader Zumba is redefining high intensity workouts through music with the launch of STRONG by Zumba®. This all-encompassing one-hour group exercise class combines body weight, muscle conditioning, cardio and plyometric training moves, all synced to original music designed to match every single move. The beat acts as the ultimate motivator, so that means
STRONG By Zumba® – The Non-Dance High Intensity Workout Read More »
Goodlife Health Clubs has bolstered its already strong social media presence with the addition of a number of Australia’s leading digital influencers. Following on from the appointment of online fitness phenomenon Emily Skye as an ambassador in 2016, Goodlife Health Clubs has extended its digital footprint by appointing nine high profile social media personalities to
Goodlife Health Clubs Influencer Campaign Read More »
Five questions with… Leo Young, CEO, Synergy Fitness. Synergy Fitness has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was the very first to design and manufacture pin loaded machines with compound converging/diverging arc, unilateral movement technology,
Five Questions With LEO YOUNG Read More »
#SKILLROW is here: the first connected indoor rowing machine capable of improving anaerobic power, aerobic capacity and neuromuscular abilities in a single solution. Technogym have teamed up with Olympic athletes Scott Durant (Gold medalist in 2016), Rossano Galtarrossa (medalist in 1992, 2000 and 2008) and Marcello Miani, to create a groundbreaking indoor rowing expereince. Features
Introducing The Technogym SKILLROW Read More »
Eight years after launching his first franchise with his sister Jacinta McDonell, Anytime Fitness Australia co-founder Justin McDonell is focused on his next major franchising network. Here are McDonell’s top tips for getting a franchise network off the ground. 1. Start with your niche The secret to developing a franchise network comes down to finding
Justin McDonell – 3 Steps To Building A Franchise Empire Read More »
World Gym International HQ in Los Angeles announced it has secured deals to open 30 new gyms by this coming Winter and 8 of those are here in Australia. Exact locations are unconfirmed at this point, but it is likely that Adelaide will open its first World Gym. The successful franchise announced a global expansion that
World Gym Expands In Australia Read More »
Consumer demand for virtual fitness reaches new heights as Wexer launches unseen virtual training concepts. Leading fit-tech company Wexer, have today announced a suite of brand new virtual classes. Produced by Move 123, the new content has been created to meet the growing demands of today’s consumer. Demand for Meditation Training and Mindful Exercise Meditation
Virtual Fitness – Demands Reach New Heights Read More »
