Your members are showing up wanting to do strength training. Most of them have no idea how to do it properly for their goal.
They pick a machine, do three sets of ten, scroll their phone during rest, and repeat. The rep range is arbitrary, the rest period is a guess, the tempo is an afterthought. Without a trainer guiding them, they plateau early, stop seeing results, and eventually stop coming.
That gap between wanting to do strength training and actually doing it effectively is one of the most consistent retention problems facing commercial gyms. Members who do not progress do not stay.
Technogym BioStrength is built specifically to close that gap, and it is landing in Australian facilities at a moment when the demand for accessible, guided strength training has never been higher.
We spoke with Rhys James, Wellness Institute and Education Manager at Technogym Australia, about what BioStrength actually is, how the technology works, what it means for your business, and where the category is heading.
What Is Technogym BioStrength and Why Are Australian Gyms Installing It
BioStrength is a range of selectorised strength machines with built-in AI-guided training. Instead of a traditional weight stack, the machines use a motorised resistance system paired with a touchscreen interface to deliver a coached strength training experience that adapts to each individual member.
Think of it as a gym machine that already knows your member’s goal, their current strength level, and exactly what they should be doing today. They log in, the machine sets itself up, and they train. No guesswork, no wasted sessions.
Rhys puts it plainly:
“BioStrength is an automated, AI-guided solution to help support people’s strength journey. And if you have a trainer, it allows the trainer to get even more technical with their coaching, because now it’s not only reps, sets, rest time and tempo they can control, but also the resistance profile.”
For gym owners, that is the core proposition. Every member who walks onto your floor, regardless of their training experience, can now access genuinely effective strength programming without a trainer present.
What Motorised Resistance Training Equipment Can Do That Traditional Gym Machines Can't
To understand why BioStrength is something meaningfully different from a screen bolted onto a weight stack, you need to understand what the motorised resistance system actually makes possible.
Traditional strength machines deliver isotonic resistance, meaning the load is consistent throughout the movement. The motor in BioStrength changes all of that. It can apply different resistance on the concentric phase than on the eccentric, adjust load mid-rep, or constrain movement speed to achieve a specific training stimulus.
The machine can prescribe an entirely different experience on the way up than on the way down, and it changes that prescription based on the member’s goal, their baseline test result, and where they are in their program.
The Training Stimulus Your Members Have Never Had Access To Before
The practical consequences for your members are significant. Take a beginner who has never trained before. One of the most reliable reasons beginners drop off in the first few weeks is severe DOMS after their first sessions.
Rhys explains how BioStrength addresses this directly:
“You could prescribe the eccentric deload resistance. As we know, eccentric loading causes DOMS because of the muscle tears it causes. So if we can deload the eccentric and they only work on the concentric, there’s going to be less DOMS, which means they can come back without the pain the next day and start to build a habit of exercise.”
Once that baseline habit is established, the program can progress to eccentric overload, where the machine adds resistance on the lowering phase. Eccentric training is well established for hypertrophy, strength gains, and reducing injury risk, particularly valuable for older members and fall prevention populations.
The system also uses isokinetic resistance for strength testing, the gold standard method used extensively in rehabilitation settings, and a resistance profile that constrains movement speed for speed and power development.
Why No Visible Weight Stack Changes the Psychology of Your Gym Floor
There are no weight stacks on BioStrength. Members cannot see how much each other is lifting.
The psychological friction of training publicly with your numbers on display disappears entirely. That removes a real barrier for self-conscious beginners and anyone who has ever hesitated before jumping on a bench press because someone more experienced is nearby.
The Noise Factor and What It Opens Up for Your Facility
The machines are completely silent. No plates, no stacks, no clanking.
That makes BioStrength viable in settings where noise has historically ruled out traditional strength equipment: hotels, residential buildings, physio clinics, and medical facilities. If your facility has noise constraints or you are exploring revenue streams in adjacent spaces, that is a significant practical advantage.
How BioStrength Keeps Members Training Effectively Without a Trainer on the Floor
This is the question most gym owners get to quickly. What actually happens to the member experience when your staff are not there?
The Assessment That Gives Every Member a Personal Starting Point
The entry point for every new member is a baseline assessment. BioStrength guides them through a range of motion test and a three-rep strength test using isokinetic resistance, establishing an individualised benchmark that all subsequent programming is built around.
Every rep, set, tempo, rest period, and resistance profile prescribed after that is calibrated to that specific person. Not a generic beginner program. Their program.
Onboarding That Doubles as a Workout
Technogym recently updated the BioStrength onboarding process to solve a real problem: members with limited time were leaving their first session feeling like they had not actually trained.
The updated flow is designed so the assessment itself functions as a workout. A member with twenty minutes gets through their onboarding and leaves having done something meaningful.
As Rhys describes it: “You may leave still feeling like you’ve done a workout, but that was your onboarding.”
No wasted sessions. No members who feel like they came in for a bureaucratic exercise.
Goal-Based Strength Programs Members Can Follow Without Any Coaching Knowledge
Once assessed, members select from goal-based programs on the home screen: muscle building, strength, power, or toning. The machine prescribes everything, and on screen they follow a real-time visual cue that keeps them moving at the correct tempo.
They do not need to understand the science. They just follow the screen.
A Built-In Spotter That Works the Night Shift
For 24-hour facilities, the built-in “spotter mode” is worth understanding in detail.
If the system detects that a member’s movement speed is dropping below what the program prescribes, a clear sign of fatigue, it reduces the resistance automatically so they can complete the rep safely. Research consistently shows people push harder when a spotter is present. Your members get that effect at 6pm or 2am, whether a trainer is on the floor or not.
The system also adapts its interface to your facility setup. Supervised facilities give trainers and staff more control at the programming level. Unsupervised and 24-hour settings increase on-screen guidance to support members training independently.
How BioStrength Improves Gym Member Retention and Grows Personal Trainer Revenue
Retention is where most of the business case conversation starts, and Rhys connects the dots directly:
“If someone is guided, they’ve got support there, they’re more likely to follow the program. If they follow the program, they’re going to get better results, which leads to retention because if they’re seeing results, they’re going to stay.”
The Data That Gives Members a Reason Not to Leave
BioStrength tracks each member’s training history over time. Members build a personal performance record that lives within your facility’s ecosystem.
That record is a reason to stay. Leaving your gym means starting their progress tracking from scratch somewhere else. The data creates genuine switching costs, without you having to manufacture them artificially.
What BioStrength Actually Does for Your Personal Trainers
The pushback Rhys hears most often from trainers is that BioStrength will replace them. It does the opposite.
A trainer who sees a client twice a week can now program exactly what happens on the other three or four days. The machine delivers the session precisely as the trainer designed it and feeds all the results back.
“Whether you’re with your client or not, they just press start. You can be sure that when you’re not with them, they’re being compliant to the program you have prescribed.”
The product a trainer is now selling is no longer sixty minutes of supervision. It is a precision training program with full compliance data and measurable progress across every session, present or not. That is a meaningfully stronger value proposition, and one that supports higher pricing.
The machine handles the execution. The trainer handles the thinking, the relationship, and the accountability. Those are the parts members will pay for.
Making the Investment Work Financially
Technogym works with finance partners to provide leasing and monthly repayment options, spreading the investment over time. The structure is designed so the return on investment becomes measurable against member retention improvements before the full equipment cost has been repaid.
How Australian Gyms Are Using Technogym BioCircuit to Create a Group Strength Training Revenue Stream
Beyond the standalone BioStrength machines, Technogym offers BioCircuit: multiple BioStrength machines configured into a managed circuit, operated through a central kiosk.
Members log in, the kiosk directs them to the next available station, and they move through the circuit with no queuing and no setup time between stations.
The Part That Makes It a Genuine Business Model
The key detail is this: two members can be in the same circuit simultaneously on completely different goals and completely different resistance profiles.
One member could be working through a muscle building program. The person next to them could be on a toning or power program. Same circuit, same time, entirely different prescriptions. Members still get the social environment and sense of shared effort, while the machine delivers a personalised program for each of them.
“You’re building that social side, that connection, the community, which is so important for the retention piece,” Rhys says.
Real World: How Salon Method Built a Business Around BioCircuit
Salon Method, a Tasmanian facility now expanding nationally, uses BioCircuit as the foundation of a medical weight loss and longevity model.
Doctors assess each client and prescribe an exercise program that is delivered directly through the circuit. Clients log in, follow the kiosk to the next available station, and complete a clinically designed session, regardless of whether they have any prior training experience.
The model is now scaling across Australia. BioCircuit is also proving popular in local government leisure facilities and older-demographic settings, where the guided, low-intimidation format removes barriers that keep this cohort away from traditional strength areas.
Measuring BioCircuit Return on Investment
For operators, BioCircuit offers a straightforward ROI calculation. Occupancy per station per hour is measurable, and the return on the capital investment can be tracked directly against those numbers from day one.
How Technogym BioStrength Manages Member Data and Privacy in Australian Facilities
If your facility logs members into equipment and tracks their training over time, data privacy is a question your members will ask and your compliance processes may require you to answer.
The core principle is that the user owns the data. If a member deletes their account, the data goes with them. In Australian facilities, anonymised aggregate data can be retained for facility reporting and research, but individual member data stays private. All data is stored on AWS servers in Ireland, a secure and well-established standard.
For facilities going through local government tender processes, Technogym’s digital team has developed extensive documentation that has already been stress-tested through those requirements. The groundwork has been done for you.
At the practical level, the machines include an automatic timeout that logs members out if they forget to do so themselves. One member’s training data does not become visible to whoever jumps on next.
Why Precision Strength Training Is a Growing Revenue Opportunity for Australian Fitness Businesses
The direction Rhys points to for the next several years is exercise prescription moving into the medical mainstream, and the business opportunity for facilities that position themselves ahead of that shift is real.
“Precision strength training is going to be the next big thing. Being able to prescribe certain protocols based on certain conditions. Using data to help predict and help treat and prevent certain diseases.”
The GLP-1 Generation and Why They Need Guided Strength Training Now
The GLP-1 medication wave is already changing the composition of your potential member base. Ozempic, Wegovy, and related drugs are being prescribed at scale across Australia, and the muscle mass loss that accompanies rapid weight reduction on these medications is a clinical problem that is only beginning to be addressed at a population level.
The people taking these medications have typically never exercised before. They need guided, accessible, low-intimidation entry points into strength training. BioStrength’s assessment-first, goal-based programming is built for exactly this cohort.
Training Older Adults for Power and Neural Strength Without the Injury Risk
The second growing population is older adults, and the evidence around power and neural training for this group continues to build.
Maintaining fast-twitch muscle function with age is critical for balance, coordination, and fall prevention. Traditional methods of training it carry genuine injury risk. Rhys explains the BioStrength solution:
“You can train this on BioStrength with different resistance profiles in a fixed, safe plane of motion, and still get that stimulus.”
For facilities targeting older demographics, working within aged care networks, or taking GP referrals, this is a clinical and commercial differentiator that most gym floors currently cannot offer.
Both populations are growing. Both are actively looking for guidance. Both are underserved by traditional gym floor programming.
How to See Technogym BioStrength in Action at Australian Locations and Education Events
If you want hands-on time with BioStrength before making any decisions, Technogym’s Sydney showroom is the most direct route. You can come in, complete the assessment, work through the equipment, and experience exactly what your members would experience. For those outside New South Wales, Rhys and the Technogym Australia team can connect you with existing client facilities in your state.
Upcoming Education Events: Perth and Brisbane, June 2026
Technogym ran in-person education events in Perth on 3 June and Brisbane on 6 June 2026.
Both events featured international speakers, including:
- Chris Hinshaw, hybrid training expert and former CrossFit coach to Matt Fraser and Rich Froning
- Rory Warnock, breathwork and performance coach based in Sydney
- Brooke Turner, expert in female training
These are practical, professional development days open to fitness professionals across all disciplines. If you’re interested in future events, you can register your interest with the Technogym team.
Stay Across What's Coming
Ongoing education and product updates are available through the free Technogym Wellness Institute app. It is the best way to stay informed about future events, product releases, and education content from the Technogym team.
To arrange a facility visit, get pricing information, or find a location near you where you can experience BioStrength or BioCircuit firsthand, reach out to Rhys James at Technogym Australia directly at rjames@technogym.com.
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